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  • File

Online Appendix

  • Link

Online Appendix

  • December 2000
  • Background Note

Online Portals

By: Thomas R. Eisenmann and Sanjay Pothen
Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details
Keywords: Business Model; Web Services Industry
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  • November–December 2014
  • Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
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  • File

Online Appendix

  • February 2021
  • Article

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

By: Grace Gu and Feng Zhu
As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details
Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms
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  • December 2000
  • Background Note

Online Retailers

By: Thomas R. Eisenmann and Alastair Brown
Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,... View Details
Keywords: Business Model; Internet; Retail Industry
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  • Link

Online Appendix

  • File

Online Appendix

  • Article

Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers

By: Alberto Cavallo
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected... View Details
Keywords: Online Prices; Offline Prices; Multi-channel Retailers; Price; Internet and the Web; Measurement and Metrics; Retail Industry
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  • Awards

ISA RALPH GOMORY BEST INDUSTRY STUDIES PAPER AWARD

By: Antonio Moreno
Finalist for the 2018 Ralph Gomory Best Industry Studies Paper Award from the Industry Studies Association with Santiago Gallino for their paper, "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment" (Manufacturing & Service... View Details
  • May 2018
  • Article

Using Online Prices for Measuring Real Consumption Across Countries

By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details
Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics
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  • 2018
  • Working Paper

Need for Speed: The Impact of Website Performance on Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The share of e-commerce sales is rapidly increasing and so are the associated losses generated by website outages and slow websites. We leverage novel retail and website performance data to investigate the impact of website performance on online sales. This question is... View Details
Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; Internet and the Web; Performance; Service Operations
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  • Video

The Harvard Business School Classroom Goes Online Online

  • Web

Negotiation Course Online | HBS Online

Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management or entrepreneurship and innovation Earn by: completing any three courses within either... View Details
  • August 2021
  • Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj
The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details
Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination
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  • 19 Dec 2018
  • News

Online Retailers Aim to Shake Up the Wedding Market

Keywords: online retail; weddings; fashion; e-commerce; Retail Trade
  • March 1998 (Revised March 1999)
  • Case

Dell Online

By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
Keywords: Consumer Behavior; Market Transactions; Goals and Objectives; Business Processes; Distribution Channels; Internet and the Web; Information Infrastructure; Competitive Advantage; Computer Industry; Retail Industry
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  • 23 Oct 2019
  • News

An Experiment in Online Education Reaches 50,000 Learners in Five Years

speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of an HBS on-campus classroom. Five years and one name change later, Harvard Business School... View Details
Keywords: HBS Online; Educational Innovation
  • Web

Financial Accounting Online Course | HBS Online

sets and understand them has helped me make major decisions on future state reporting. Kali Pfaff What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course... View Details