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November 2023 (Revised January 2024)
Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti

In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details

Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada

November 2023
Case

Chai Point

By: Rembrand Koning, Daniel W. Elfenbein and Kanika Jain

Chai Point was an Indian food and beverage company focused on chai. It started in 2010 as a retail store network but soon expanded to corporate offices by developing an IoT-enabled automatic tea and filter coffee machine. By 2023, Chai Point had 170 stores and 5000... View Details

Keywords: Entrepreneurship; Food; Resource Allocation; Vertical Integration; Expansion; Food and Beverage Industry; Technology Industry; Retail Industry; India

November–December 2023
Article

Iterative Coordination and Innovation: Prioritizing Value over Novelty

By: Sourobh Ghosh and Andy Wu

An innovating organization faces the challenge of how to prioritize distinct goals of novelty and value, both of which underlie innovation. Popular practitioner frameworks like Agile management suggest that organizations can adopt an iterative approach of frequent... View Details

Keywords: Innovation; Novelty; Goals; Specialization; Coordination; Field Experiment; Software Development; Agile; Scrum; Iteration; Iterative; Organizations; Innovation and Invention; Value; Goals and Objectives; Integration; Applications and Software

November 2023
Article

Open Source Software and Global Entrepreneurship

By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein

This is the first study to consider the relationship between open source software (OSS) and entrepreneurship around the globe. This study measures whether country-level participation on the GitHub OSS platform affects the founding of innovative ventures, and where it... View Details

Keywords: Entrepreneurship; Applications and Software; Business Ventures; Development Economics; Innovation and Invention; Global Range

October 2023
Case

Making Progress at Progress Software (A)

By: Katherine Coffman, Hannah Riley Bowles and Alexis Lefort

In this case, the Human Capital team at Progress Software has identified that some employees have a hard time understanding how to advance within Progress. This realization leads the team to develop several major people-process innovations: the introduction of... View Details

Keywords: Leading Change; Organizational Culture; Performance Evaluation; Prejudice and Bias; Personal Development and Career; Human Capital; Employee Relationship Management; Technology Industry; Bulgaria

October 2023 (Revised November 2023)
Teaching Note

The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 324-002. "Miccosukee" explores the challenges of coordinating actions to solve a complex systems problem—from individuals, small organizations, and coalitions of multiple organizations. The case discusses the impact of climate change and... View Details

Keywords: Climate Change; Leading Change; Natural Environment; Florida; Everglades National Park

October 2023
Supplement

Making Progress at Progress Software (B)

By: Katherine Coffman, Hannah Riley Bowles and Alexis Lefort

In this case, the Human Capital team at Progress Software has identified that some employees have a hard time understanding how to advance within Progress. This realization leads the team to develop several major people-process innovations: the introduction of... View Details

Keywords: Leading Change; Negotiation; Organizational Culture; Performance Evaluation; Prejudice and Bias; Talent and Talent Management; Employees; Technology Industry; United States; Bulgaria

October 2023 (Revised November 2023)
Case

Sprout Solutions

By: Jeffrey J. Bussgang, Bonnie Yining Cao and Dawn H. Lau

Husband-and-wife co-founders Patrick and Alexandria Gentry had built Sprout Solutions to be one of the biggest Software-as-a-Service human resources management platforms in the Philippines, guided by the mission to "impact the life of every Filipino by improving... View Details

Keywords: Software; Startup; Technology Ventures; Human Resources; Management; Growth and Development Strategy; Emerging Markets; Business Startups; Applications and Software; Venture Capital; Philippines

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

September 2023
Technical Note

Free and Open Source Software and Hardware

By: Frank Nagle

This technical note surveys the concepts of free and open source software and hardware. It introduces the concepts in general, providing a brief history of their development and numerous examples of how companies employ them in practice. Further, it identifies various... View Details

Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Information Technology; Business Model; Open Source Distribution; Applications and Software; Information Technology Industry; Technology Industry

September 2023 (Revised January 2024)
Case

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie, Orna Dan and Elena Corsi

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details

Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

July 2023 (Revised October 2024)
Case

Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup

By: Paul M. Healy and Jung Koo Kang

The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details

Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States

July 2023 (Revised July 2023)
Background Note

Generative AI Value Chain

By: Andy Wu and Matt Higgins

Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details

Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value

June 2023
Supplement

Applied Intuition (A)

Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

June 2023
Supplement

Applied Intuition (B)

Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology. View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

March 2023
Teaching Note

VideaHealth: Building the AI Factory

By: Karim R. Lakhani

Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details

Keywords: AI and Machine Learning; Applications and Software; Business Model; Marketing Strategy; Product Development; Health Industry; Technology Industry

March 2023 (Revised June 2023)
Case

Pratham 2.0: Sustaining Innovation

By: Brian Trelstad, Samantha Webster and Malini Sen

Pratham is a Mumbai-based nonprofit, which focuses on high-quality, low-cost, and replicable interventions to address gaps in India’s education system. From inception, it has pioneered innovation, from early childhood learning centers to adaptive literacy programs, to... View Details

Keywords: Nonprofit; Talent Management; Innovation; Early Childhood Education; Social Entrepreneurship; Literacy; Leadership Development; Value Creation; Education Industry; Asia; Africa; India

March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

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