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Show Results For
- All HBS Web
(604)
- People (1)
- News (199)
- Research (287)
- Events (1)
- Multimedia (1)
- Faculty Publications (52)
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- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
hyper-rational equilibrium play and would have consequential properties that require a different research agenda to bring into focus. Some of our analysis also has implications for voting behavior under other procedures, including one... View Details
Keywords: Carmen Nobel
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
Research that explores how children benefit from having a working mom blew away the field for most popular feature article on Harvard Business School Working Knowledge in 2015. With nearly 84,000 visits, twice the number of the second... View Details
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Business School professors Anat Keinan, Mukti Khaire, and Michael I. Norton deconstruct ground grasshoppers, upscale Peruvian cuisine, and other surprising elements that create the perfect culinary experience. The Paradoxical Quest to... View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
that represents the area of lowest sustainability for the partnership. Our research suggests that as the collaboration progresses, motivations gain intensity (represented with arrow #1 in Figure 2 below) and become more blended... View Details
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
“Fail fast” has become the corporate innovation mantra, but new research suggests that inventions that build on science, with its systematic observation and methodical experiments, may deliver more value to companies. US patent filings... View Details
Keywords: by Avery Forman
- Research Summary
Service Excellence by Design
By: Frances X. Frei
This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see
View Details
- October 2014 (Revised September 2015)
- Case
Sanford C. Bernstein Goes to Asia
By: Linda A. Hill, Dana M. Teppert and Allison J. Wigen
Sanford C. Bernstein, a premier sell-side research firm, is expanding globally. Three years after launching Bernstein's Asian business, senior management has appointed Ghislain de Charentenay, a six-year sales veteran of the firm, as director of Asian research in Hong... View Details
Keywords: Collaboration; Talent Management; Leadership; Talent and Talent Management; Organizational Design; Emerging Markets; Globalization; Hong Kong
Hill, Linda A., Dana M. Teppert, and Allison J. Wigen. "Sanford C. Bernstein Goes to Asia." Harvard Business School Case 415-037, October 2014. (Revised September 2015.)
- 2015
- Book
Presence: Bringing Your Boldest Self to Your Biggest Challenges
By: Amy Cuddy
We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details
Cuddy, Amy. Presence: Bringing Your Boldest Self to Your Biggest Challenges. New York: Little, Brown and Company, 2015.
- November 2014
- Case
Napalm: From Soldiers Field to Trang Bang
By: Tom Nicholas and Jonas Peter Akins
Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details
Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States
Nicholas, Tom, and Jonas Peter Akins. "Napalm: From Soldiers Field to Trang Bang." Harvard Business School Case 815-060, November 2014.
- 18 Mar 2001
- Research & Ideas
The Essentials for Enlightened Experimentation
New technologies such as computer simulations not only make experimentation faster and cheaper, they also enable companies to be more innovative. But achieving that requires a thorough understanding of the link between experimentation and learning. Briefly stated,... View Details
Keywords: by Stefan Thomke
- December 2013
- Article
How Google Sold Its Engineers on Management
By: David A. Garvin
High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details
Keywords: Organizational Behavior; Human Resource Management; Managing Change; Organizational Change; Analytics; Management; Leadership; Human Resources; Talent and Talent Management
Garvin, David A. "How Google Sold Its Engineers on Management." R1312D. Harvard Business Review 91, no. 12 (December 2013): 74–82.
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
pragmatic middle ground between acting thoughtlessly and not acting at all. We each would like to know whether our actions will lead to the consequences that we seek. So would others. Hopefully, the suggestions offered here will increase... View Details
- December 2022
- Article
Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics
By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood
by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely
focused on established firms in mature... View Details
Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy
Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Administrative Science Quarterly 67, no. 4 (December 2022): 915–967.
- February 2013
- Case
Diamond Foods, Inc.
By: Suraj Srinivasan and Tim Gray
The Diamonds Foods, Inc. case describes the major accounting blow up at the company in late 2011 that was triggered by a report by Off Wall Street, a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers'... View Details
Keywords: Accounting Restatements; Accounting Scandal; Accounting; Financial Analysis; Financial Statement Analysis; Short Selling; Revenue Recognition; Board Of Directors; Audit Committees; Auditing; Financial Reporting; Financial Statements; Agribusiness; Accrual Accounting; Earnings Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Valuation; Revenue; Agriculture and Agribusiness Industry; California; Cambridge
Srinivasan, Suraj, and Tim Gray. "Diamond Foods, Inc." Harvard Business School Case 113-055, February 2013.
- October 2008
- Article
Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior
By: Joshua D. Margolis and Andrew Molinsky
We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details
Keywords: Interpersonal Communication; Fairness; Moral Sensibility; Problems and Challenges; Behavior; Power and Influence; Welfare
Margolis, Joshua D., and Andrew Molinsky. "Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior." Academy of Management Journal 51, no. 5 (October 2008): 847–872. (Winner of Academy of Management. Outstanding Publication in Organizational Behavior Award presented by Academy of Management.)
- 21 Jan 2014
- First Look
First Look: January 21
patients. Claritas wanted to increase the speed at which genomic research discoveries occurred and translate this research into better diagnostic tests. To achieve this, it planned to collaborate with other... View Details
Keywords: Sean Silverthorne
- 2013
- Working Paper
iPosture: The Size of Electronic Consumer Devices Affects Our Behavior
By: Maarten W. Bos and Amy J.C. Cuddy
We examined whether incidental body posture, prompted by working on electronic devices of different sizes, affects power-related behaviors. Grounded in research showing that adopting expansive body postures increases psychological power, we hypothesized that working on... View Details
Bos, Maarten W., and Amy J.C. Cuddy. "iPosture: The Size of Electronic Consumer Devices Affects Our Behavior." Harvard Business School Working Paper, No. 13-097, May 2013.
- 2019
- Article
Sustaining Open Innovation Through a 'Center of Excellence'
By: Elizabeth E. Richard, Jeffrey R. Davis, Jin Hyun Paik and Karim R. Lakhani
This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons... View Details
Keywords: Crowdsourcing; Culture Change; Open Innovation; Center Of Excellence; Collaborative Innovation and Invention; Organizational Culture; Change Management
Richard, Elizabeth E., Jeffrey R. Davis, Jin Hyun Paik, and Karim R. Lakhani. "Sustaining Open Innovation Through a 'Center of Excellence'." Strategy & Leadership 47, no. 3 (2019): 19–26.
- 2018
- Chapter
How Geography Shapes—and Is Shaped by—the Internet
By: Shane Greenstein, Avi Goldfarb and Chris Forman
Book Abstract: The first 15 years of the 21st century have thrown into sharp relief the challenges of growth, equity, stability, and sustainability facing the world economy. In addition, they have exposed the inadequacies of mainstream economics in providing answers to... View Details
Greenstein, Shane, Avi Goldfarb, and Chris Forman. "How Geography Shapes—and Is Shaped by—the Internet." In The New Oxford Handbook of Economic Geography, edited by Gordon Clark, Maryann Feldman, Meric Gertler, and Dariusz Wojcik, 269–285. Oxford: Oxford University Press, 2018.