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  • All HBS Web  (546)
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    • Research  (372)
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  • April 2003 (Revised December 2006)
  • Case

ZARA: Fast Fashion

By: Pankaj Ghemawat and Jose Luis Nueno
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details
Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Spain
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Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Case 703-497, April 2003. (Revised December 2006.)
  • 25 Jan 2022
  • Cold Call Podcast

How Footwear Startup Allbirds is Decarbonizing Fashion

Keywords: Re: Michael W. Toffel
  • 2010
  • Other Unpublished Work

Fashioning an Industry: Cognitive Processes and the Construction of Worth in the Institutionalization of a New Industry

By: Mukti Khaire
This inductive study of the high-end fashion industry in India explores how the worth of a new industry is constructed. Interviews with entrepreneurs and constituents of the field revealed that the worth of the industry was constructed through framing by early... View Details
Keywords: Market Design; Framework; Entrepreneurship; Value; Cognition and Thinking; Industry Structures; Fashion Industry; India
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Khaire, Mukti. "Fashioning an Industry: Cognitive Processes and the Construction of Worth in the Institutionalization of a New Industry." October 2010.
  • May 2003
  • Supplement

ZARA: Fast Fashion Video

Presents roundtable discussions and vignettes introducing the company and providing an inside view of the four stages of ZARA's business system, including design, sourcing and manufacturing, distribution, and retailing. View Details
Keywords: Strategy; Business Processes; Retail Industry
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Ghemawat, Pankaj. "ZARA: Fast Fashion Video." Harvard Business School Video Supplement 703-901, May 2003.
  • January 2024
  • Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui
ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details
Keywords: Business Growth and Maturation; Business Model; Decisions; Business Earnings; Profit; Growth and Development Strategy; Communication Intention and Meaning; Values and Beliefs; Mission and Purpose; Competition; Climate Change; Environmental Sustainability; Social Marketing; Marketing Channels; E-commerce; Corporate Social Responsibility and Impact; Fashion Industry; Spain; Germany; Italy; Europe; United States
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Keenan, Elizabeth A., Diego Aparicio, Carlota Moniz, and María José Satrústegui. "ECOALF: Fashion for the Future." Harvard Business School Case 524-057, January 2024.
  • April 2018 (Revised October 2023)
  • Case

Coco Chanel: From Fashion Icon to Nazi Agent

By: Geoffrey Jones and Emily Grandjean
This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details
Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Fashion Industry
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Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)
  • May 2003 (Revised May 2009)
  • Case

ZARA: Fast Fashion

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details
Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Spain
Citation
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Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Multimedia/Video Case 703-416, May 2003. (Revised May 2009.)
  • November 2019
  • Case

Celebrity Fashions Limited (A)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry
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Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
  • April 2025
  • Teaching Note

Allbirds: Decarbonizing Fashion (A) and (B)

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Apparel and Accessories Industry; Fashion Industry; United States; California
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Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B)." Harvard Business School Teaching Note 625-006, April 2025.
  • October 2008 (Revised January 2015)
  • Teaching Note

Polanco: A Fashionable Opportunity

By: Arthur I Segel and Ben Creo
Teaching Note for [209012]. View Details
Keywords: Investment; Planning; Buildings and Facilities; Construction; Design; Property; Opportunities; Legal Liability; Real Estate Industry; Mexico
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Segel, Arthur I., and Ben Creo. "Polanco: A Fashionable Opportunity ." Harvard Business School Teaching Note 209-005, October 2008. (Revised January 2015.)
  • August 2008 (Revised January 2014)
  • Case

Polanco: A Fashionable Opportunity

By: Arthur I Segel and Ben Creo
Roberto Charvel is a young MBA graduate making his first personal real estate investment in his native Mexico City. Charvel is planning to purchase and renovate a nine-unit apartment building. Is the market good? Should he sell or lease the units? How should he handle... View Details
Keywords: Investment; Housing; Leasing; Property; Real Estate Industry; Mexico City
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Segel, Arthur I., and Ben Creo. "Polanco: A Fashionable Opportunity." Harvard Business School Case 209-012, August 2008. (Revised January 2014.)
  • Research Summary

Re-Producing Exclusivity: A History of the Transatlantic Fashion Industry, 1929-1960

The history of fashion has been increasingly explored over the last decade, but two important and intertwined features of the topic are still underdeveloped: business and its international aspect. These dimensions are crucial. Fashion is first and foremost an industry... View Details
  • 01 Jan 2008
  • Conference Presentation

Fashioning an Industry: How Entrepreneurs and Others Shape the Emergence and Evolution of an Industry

By: Mukti Khaire
Keywords: Entrepreneurship
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Khaire, Mukti. "Fashioning an Industry: How Entrepreneurs and Others Shape the Emergence and Evolution of an Industry." Paper presented at the International Sociological Association Forum of Sociology, January 01, 2008.
  • June 2004 (Revised September 2007)
  • Case

Zara: IT for Fast Fashion

In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite... View Details
Keywords: Business Model; Customer Value and Value Chain; Information Management; Infrastructure; Supply Chain Management; Information Technology; Retail Industry
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McAfee, Andrew P., Vincent Dessain, and Anders Sjoman. "Zara: IT for Fast Fashion." Harvard Business School Case 604-081, June 2004. (Revised September 2007.)
  • October 2011 (Revised September 2014)
  • Case

Moda Operandi: A New Style of Fashion Retail

By: Mukti Khaire
Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks all over the world. Moda Operandi conveys the preorders to... View Details
Keywords: Business Startups; Entrepreneurship; Order Taking and Fulfillment; Distribution Channels; Internet and the Web; Design; Fashion Industry; Fashion Industry
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Khaire, Mukti. "Moda Operandi: A New Style of Fashion Retail." Harvard Business School Case 812-040, October 2011. (Revised September 2014.)
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe
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Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
  • June 2013 (Revised March 2014)
  • Case

Inditex: 2000

By: John R. Wells and Galen Danskin
In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details
Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
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Wells, John R., and Galen Danskin. "Inditex: 2000." Harvard Business School Case 713-538, June 2013. (Revised March 2014.)
  • October 2023 (Revised April 2024)
  • Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and sustainability need not be... View Details
Keywords: by Brian Kenny; Fashion
  • 2007
  • Working Paper

Fashioning an Industry: The Emergence and Evolution of an Established Industry in a New Geographic Region

By: Mukti Khaire
Citation
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Khaire, Mukti. "Fashioning an Industry: The Emergence and Evolution of an Established Industry in a New Geographic Region." Harvard Business School Working Paper, No. 07-047, January 2007.
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