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      • Faculty Publications  (103)

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      • September 2020 (Revised May 2024)
      • Case

      Hot Wheels: Launching The Mixed Play Experience

      By: Elie Ofek, Andres Terech and Nicole Tempest Keller
      Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
      Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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      Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.)
      • July 2020 (Revised September 2020)
      • Case

      The Honor Foundation: Accessing Special Operations Talent

      By: Boris Groysberg and John Masko
      In 2020, The Honor Foundation (THF), a nonprofit dedicated to helping U.S. military special operators to transition into civilian careers, was facing a series of strategic challenges. THF had been founded in 2013 by former Navy SEAL trainee Joe Musselman, who observed... View Details
      Keywords: Experience and Expertise; Talent and Talent Management; Curriculum and Courses; Executive Education; Social Entrepreneurship; National Security; Recruitment; Retention; Job Interviews; Job Search; Knowledge Use and Leverage; Leadership Development; Leadership Style; Crisis Management; Mission and Purpose; Retirement; Nonprofit Organizations; War; Education Industry; San Diego; Virginia
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      Groysberg, Boris, and John Masko. "The Honor Foundation: Accessing Special Operations Talent." Harvard Business School Case 421-006, July 2020. (Revised September 2020.)
      • June 2020
      • Teaching Note

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael Beverland
      Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
      Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
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      Avery, Jill, Giana M. Eckhardt, and Michael Beverland. "Brand Storytelling at Shinola." Harvard Business School Teaching Note 520-127, June 2020.
      • June 2020 (Revised February 2021)
      • Case

      Accounting for Leases at American Airlines (A)

      By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
      In March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines’ (American’s) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, “Leases... View Details
      Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Accounting Industry; Air Transportation Industry; North and Central America; United States
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      Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (A)." Harvard Business School Case 120-069, June 2020. (Revised February 2021.)
      • May 2020 (Revised July 2022)
      • Case

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
      Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
      Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America
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      Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
      • April 2020 (Revised May 2025)
      • Case

      Shorefast: A Strange and Familiar Way to Reimagine Capitalism

      By: Brian Trelstad, Wendy Smith and Natalie Slawinski
      In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied directly to one primary resource—in this case... View Details
      Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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      Trelstad, Brian, Wendy Smith, and Natalie Slawinski. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism." Harvard Business School Case 320-098, April 2020. (Revised May 2025.)
      • 2020
      • Working Paper

      Novel Risks

      By: Robert S. Kaplan, Herman B. "Dutch" Leonard and Anette Mikes
      All organizations practice some form of risk management to identify and assess routine risks in their operations, supply chains, strategy, and external environment. These risk management policies, however, fail in the presence of novelty. Novel risks arise from... View Details
      Keywords: Risk Management; Policy; Failure; Organizational Change and Adaptation
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      Kaplan, Robert S., Herman B. "Dutch" Leonard, and Anette Mikes. "Novel Risks." Harvard Business School Working Paper, No. 20-094, March 2020. (Revised May 2020.)
      • December 2019
      • Technical Note

      Technical Note on Bayesian Statistics and Frequentist Power Calculations

      By: Amitabh Chandra and Ariel Dora Stern
      This Technical Note provides an introduction to Bayes’ Rule and the statistical intuition that stems from it. In this note, we review the concepts that underlie Bayesian statistics, and we offer several simple mathematical examples to illustrate applications of Bayes’... View Details
      Keywords: Bayesian Statistics; Mathematical Methods
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      Chandra, Amitabh, and Ariel Dora Stern. "Technical Note on Bayesian Statistics and Frequentist Power Calculations." Harvard Business School Technical Note 620-032, December 2019.
      • August 2019
      • Background Note

      Note on Shared Ownership

      By: Ethan Bernstein and Nick Rekenthaler
      While several tactics can drive company performance by instilling a sense of shared ownership among employees, perhaps the most direct is to actually share ownership with employees. Many public and private companies across industries have done just that, and studies... View Details
      Keywords: Employee Stock Ownership Plan; Human Resources; Employees; Human Capital; Ownership; Cooperative Ownership; Employee Ownership; Customer Ownership; Governance
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      Bernstein, Ethan, and Nick Rekenthaler. "Note on Shared Ownership." Harvard Business School Background Note 420-030, August 2019.
      • January 15, 2019
      • Article

      Is Your Company's Strategy Aligned with Your Ownership Model?

      By: Josh Baron
      The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index... View Details
      Keywords: Ownership Type; Business Strategy; Organizational Structure; Strength and Weakness; Competitive Advantage
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      Baron, Josh. "Is Your Company's Strategy Aligned with Your Ownership Model?" Harvard Business Review (website) (January 15, 2019).
      • November 2018 (Revised August 2020)
      • Case

      The Reinvention of Kodak

      By: Ryan Raffaelli and Christine Snively
      The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
      • January 29, 2018
      • Article

      How to Build Trust with Colleagues You Rarely See

      By: Tsedal Neeley
      Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details
      Keywords: Interpersonal Communication; Trust; Organizational Culture; Familiarity; Employees
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      Neeley, Tsedal. "How to Build Trust with Colleagues You Rarely See." Harvard Business Review (website) (January 29, 2018).
      • Article

      Why Every Organization Needs an Augmented Reality Strategy

      By: Michael E. Porter and James E. Heppelmann
      While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
      Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
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      Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
      • 2017
      • Working Paper

      Homophily in Entrepreneurial Team Formation

      By: Paul A. Gompers, Kevin Huang and Sophie Q. Wang
      We study the role of homophily in group formation. Using a unique dataset of MBA students, we observe homophily in ethnicity and gender increases the probability of forming teams by 25%. Homophily in education and past working experience increases the probability of... View Details
      Keywords: Groups and Teams; Diversity; Familiarity; Entrepreneurship; Venture Capital; Performance
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      Gompers, Paul A., Kevin Huang, and Sophie Q. Wang. "Homophily in Entrepreneurial Team Formation." Harvard Business School Working Paper, No. 17-104, May 2017.
      • Article

      Statistical Physics of Human Cooperation

      By: Matjaž Perc, Jillian J. Jordan, David G. Rand, Zhen Wang, Stefano Boccaletti and Attila Szolnoki
      Extensive cooperation among unrelated individuals is unique to humans, who often sacrifice personal benefits for the common good and work together to achieve what they are unable to execute alone. The evolutionary success of our species is indeed due, to a large... View Details
      Keywords: Human Cooperation; Evolutionary Game Theory; Public Goods; Reward; Punishment; Tolerance; Self-organization; Pattern Formation; Cooperation; Behavior; Game Theory
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      Perc, Matjaž, Jillian J. Jordan, David G. Rand, Zhen Wang, Stefano Boccaletti, and Attila Szolnoki. "Statistical Physics of Human Cooperation." Physics Reports 687 (May 8, 2017): 1–51.
      • 2017
      • Working Paper

      A Welfarist Role for Nonwelfarist Rules: An Example with Envy

      By: Matthew Weinzierl
      I propose and formalize an argument for why economists working in the welfarist normative tradition should include nonwelfarist principles in how they judge economic policy. The key idea behind this argument is that the world is too complex, and our ability to model it... View Details
      Keywords: Ethics; Policy; Economics
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      Weinzierl, Matthew. "A Welfarist Role for Nonwelfarist Rules: An Example with Envy." Harvard Business School Working Paper, No. 17-021, September 2016. (Revised July 2017.)
      • August 2016
      • Case

      CEO Succession at Cisco (A): From John Chambers to Chuck Robbins

      By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
      A smooth transition from former CEO John Chambers to new CEO Chuck Robbins had put Cisco in a position of strength. Looking back, the board reflected on what they had done well and what they might have done differently, and pondered whether another company might be... View Details
      Keywords: Information Technology; Management Succession; Technology Industry
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      Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (A): From John Chambers to Chuck Robbins." Harvard Business School Case 417-031, August 2016.
      • June 2016
      • Article

      Social and Spatial Clustering of People at Humanity's Largest Gathering

      By: Ian Barnett, Tarun Khanna and Jukka-Pekka Onnela
      Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of... View Details
      Keywords: Familiarity; Demographics; Behavior; India
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      Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela. "Social and Spatial Clustering of People at Humanity's Largest Gathering." PLoS ONE 11, no. 6 (June 2016).
      • 2015
      • Chapter

      "Level II" Negotiation Strategies: Advance Your Interests by Helping to Solve Their Internal Problems

      By: James K. Sebenius
      Many negotiators have constituencies that must formally or informally approve an agreement. Traditionally, it is the responsibility of each negotiator to manage the internal conflicts and constituencies on his or her own side. Far less familiar are the many valuable... View Details
      Keywords: Negotiation Tactics; Negotiation Participants; Negotiation Deal
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      Sebenius, James K. "Level II" Negotiation Strategies: Advance Your Interests by Helping to Solve Their Internal Problems. In Negotiating in Times of Conflict, edited by Gilead Sher and Anat Kurz, 107–124. Tel Aviv: Institute for National Security Studies, 2015. Electronic.
      • September 2015
      • Case

      Doing Business in the Philippines

      By: Andy Zelleke and Dawn H. Lau
      This case provides an overview of some of the opportunities as well as challenges that those who plan to do business in the Philippines may face. It includes a summary of the current economic, political, and social situation in the country, and offers up-to-date... View Details
      Keywords: Philippines; Cross-Cultural and Cross-Border Issues; Philippines
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      Zelleke, Andy, and Dawn H. Lau. "Doing Business in the Philippines." Harvard Business School Case 316-073, September 2015.
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