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  • All HBS Web  (12,521)
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  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 2010
  • Chapter

Utilizing Team Member Expertise Under Pressure

By: Heidi K. Gardner and Erin McFee
Pressure intensifies on a strategy consulting team as they deliver a critical project, and the team manager faces a dilemma about her changing role on the team. Although she had been the key decision-maker in the early weeks of the project, Julia Narino now finds that... View Details
Keywords: Experience and Expertise; Managerial Roles; Organizational Culture; Projects; Groups and Teams; Behavior; Customization and Personalization; Consulting Industry
Citation
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Gardner, Heidi K., and Erin McFee. "Utilizing Team Member Expertise Under Pressure." Chap. 18 in Group Communication: Cases for Analysis, Appreciation and Application, edited by Laura W. Black, 143–148. Dubuque, IA: Kendall/Hunt Publishing, 2010.
  • July 2024
  • Article

How Artificial Intelligence Constrains Human Experience

By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
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Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
  • 23 Mar 2018
  • Working Paper Summaries

Experience Markets: An Application to Outsourcing and Hiring

Keywords: by Christopher T. Stanton and Catherine Thomas
  • 2020
  • Working Paper

Costly External Financing and Monetary Policy Transmission: Evidence from a Natural Experiment

By: Emily Williams
I provide new evidence that large and small banks have different external financing costs, which generates cross sectional variation in a deposits market pricing power channel of monetary policy transmission. I do so by exploiting a natural experiment using anti-trust... View Details
Keywords: External Financing; Monetary Policy Transmission; Experiment; Banks and Banking; Financing and Loans; Interest Rates
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Williams, Emily. "Costly External Financing and Monetary Policy Transmission: Evidence from a Natural Experiment." Working Paper, April 2020.
  • 2016
  • Chapter

Authority and Expertise at the Origins of Macroeconomics

By: Sophus A. Reinert
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Reinert, Sophus A. "Authority and Expertise at the Origins of Macroeconomics." In Antonio Serra and the Economics of Good Government, edited by Rosario Patalano and Sophus A. Reinert, 112–142. Palgrave Studies in the History of Finance. New York: Palgrave Macmillan, 2016.
  • 2015
  • Working Paper

Expertise vs. Bias in Evaluation: Evidence from the NIH

By: Danielle Li
Evaluators with expertise in a particular field may have an informational advantage in separating good projects from bad. At the same time, they may also have personal preferences that impact their objectivity. This paper develops a framework for separately identifying... View Details
Keywords: Prejudice and Bias; Performance Evaluation; Experience and Expertise
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Li, Danielle. "Expertise vs. Bias in Evaluation: Evidence from the NIH." Harvard Business School Working Paper, No. 16-053, October 2015.
  • July 2017
  • Article

Inflation Expectations, Learning, and Supermarket Prices: Evidence from Survey Experiments

By: Alberto Cavallo, Guillermo Cruces and Ricardo Perez-Truglia
Information frictions play a central role in the formation of household inflation expectations, but there is no consensus about their origins. We address this question with novel evidence from survey experiments. We document two main findings. First, individuals in... View Details
Keywords: Inflation Expectations; Survey Experiment; Rational Inattention; Supermarkets; Macroeconomics; Household; Inflation and Deflation; Policy
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Cavallo, Alberto, Guillermo Cruces, and Ricardo Perez-Truglia. "Inflation Expectations, Learning, and Supermarket Prices: Evidence from Survey Experiments." American Economic Journal: Macroeconomics 9, no. 3 (July 2017): 1–35.
  • 06 Oct 2020
  • Working Paper Summaries

Design and Analysis of Switchback Experiments

Keywords: by Iavor I. Bojinov, David Simchi-Levi, and Jinglong Zhao
  • Article

The Magic That Makes Customer Experiences Stick

By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article... View Details
Keywords: Customer Experience; Emotion; Innovation; Experimentation; Storytelling; Customer Satisfaction; Emotions; Design; Innovation and Invention
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Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
  • 2022
  • Article

Social Interactivity in Live Video Experiences Reduces Loneliness

By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video... View Details
Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet
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Kaveladze, Benjamin T., Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren, and Melissa C. Thomas-Hunt. "Social Interactivity in Live Video Experiences Reduces Loneliness." Frontiers in Digital Health 4:859849 (2022).
  • January 1990 (Revised March 1996)
  • Background Note

Note on Expertise and Its Implications for Knowledge-Based Systems

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Sviokla, John J., and Audris Wong. "Note on Expertise and Its Implications for Knowledge-Based Systems." Harvard Business School Background Note 190-118, January 1990. (Revised March 1996.)
  • March 2025
  • Case

Metaphysic AI: Rethinking the Value of Human Expertise

By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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Cullen, Zoë B., Shikhar Ghosh, and Shweta Bagai. "Metaphysic AI: Rethinking the Value of Human Expertise." Harvard Business School Case 825-146, March 2025.
  • 20 Jun 2017
  • Working Paper Summaries

Conversational Peers and Idea Generation: Evidence from a Field Experiment

Keywords: by Sharique Hasan and Rembrand Koning
  • Research Summary

Experience and description-based decision making.

Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details
  • 2019
  • Book

Race, Work, and Leadership: New Perspectives on the Black Experience

By: Laura Morgan Roberts, Anthony J. Mayo and David A. Thomas
Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people’s experience of work and leadership. What does it mean to be black in corporate America today? How are racial dynamics in organizations changing?... View Details
Keywords: Race And Ethnicity; Diversity Management; Inclusion; Leader Selection; Race; Ethnicity; Diversity; Leadership; Leadership Development; Employment
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Roberts, Laura Morgan, Anthony J. Mayo, and David A. Thomas, eds. Race, Work, and Leadership: New Perspectives on the Black Experience. Boston, MA: Harvard Business Review Press, 2019.
  • 13 Apr 2021
  • Working Paper Summaries

Population Interference in Panel Experiments

Keywords: by Iavor I. Bojinov, Kevin Wu Han, and Guillaume Basse
  • 2014
  • Chapter

Customer Experience and Service Design

By: Uday S. Karmarkar and Uma R. Karmarkar
While services already dominate economic activity in all major economies in the world, there has been curiously little investigation into many aspects of service management. For example, while product design and development have received a great deal of attention, the... View Details
Keywords: Service Design; Service Management; Product Design; Service Operations; Customer Satisfaction; Service Industry
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Karmarkar, Uday S., and Uma R. Karmarkar. "Customer Experience and Service Design." Chap. 7 in Managing Consumer Services: Factory or Theater? edited by Enzo Baglieri and Uday Karmarkar, 109–130. Springer, 2014.
  • June 1980
  • Article

The Experience Curve and Antitrust

By: M. E. Porter
Keywords: Law
Citation
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Porter, M. E. "The Experience Curve and Antitrust." Forum on Antitrust, Economics of Scale and Experience Curve Strategies (June 1980).
  • 2016
  • Book

Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents

By: William C. Kirby and Marijk C. van der Wende
This book highlights the experiences of international leaders in liberal arts and science education from around the world as they discuss regional trends and models, with a specific focus on developments in and cooperation with China. Focusing on why this model... View Details
Keywords: International And Comparative Education; Educational Policy And Politics; Science Education; Arts; Global Range; Education; Science
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Kirby, William C. and Marijk C. van der Wende, eds. Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents. New York: Palgrave Macmillan, 2016.
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