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  • All HBS Web  (3,545)
    • People  (5)
    • News  (338)
    • Research  (2,612)
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    • Multimedia  (28)
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  • June 2023
  • Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
  • 2009
  • Chapter

Evaluating the Impact of SA8000 Certification

By: Michael J. Hiscox, Claire Schwartz and Michael W. Toffel
SA 8000, along with other types of certification standards and corporate codes of conduct, represents a new form of private governance of working conditions, initiated and implemented by companies, labor unions, and non-governmental activist groups. Whether these codes... View Details
Keywords: Corporate Governance; Working Conditions; Standards; Performance Evaluation
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Hiscox, Michael J., Claire Schwartz, and Michael W. Toffel. "Evaluating the Impact of SA8000 Certification." In Social Accountability 8000: The First Decade -- Implementation, Influence, and Impact, edited by Deborah Leipziger. Greenleaf Publishing, 2009.
  • November 2003 (Revised March 2004)
  • Case

Drilling South: Petrobras Evaluates Pecom

By: Mihir A. Desai and Ricardo Reisen de Pinho
The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details
Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil
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Desai, Mihir A., and Ricardo Reisen de Pinho. "Drilling South: Petrobras Evaluates Pecom." Harvard Business School Case 204-043, November 2003. (Revised March 2004.)
  • January 2003
  • Article

Economic Evaluation in Orthopaedics

By: Kevin J Bozic, Aaron G. Rosenberg, Robert S. Huckman and James H. Herndon
Keywords: Economics; Health
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Bozic, Kevin J., Aaron G. Rosenberg, Robert S. Huckman, and James H. Herndon. "Economic Evaluation in Orthopaedics." Journal of Bone and Joint Surgery: American Volume 85, no. 1 (January 2003): 129–42.
  • July 2004 (Revised December 2004)
  • Case

How Venture Capitalists Evaluate Potential Venture Opportunities

By: Michael J. Roberts and Lauren Barley
Four venture capitalists from leading Silicon Valley firms are interviewed about the frameworks they use to evaluate potential venture opportunities. Questions include: How do you evaluate the venture's prospective business model? What due diligence do you conduct?... View Details
Keywords: Venture Capital; Opportunities; Framework; Entrepreneurship; Forecasting and Prediction
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Roberts, Michael J., and Lauren Barley. "How Venture Capitalists Evaluate Potential Venture Opportunities." Harvard Business School Case 805-019, July 2004. (Revised December 2004.)
  • October 2007 (Revised November 2010)
  • Module Note

Evaluating M&A Deals-Equity Consideration

By: Carliss Y. Baldwin
What the acquiring company pays for a target in a merger or acquisition is called "consideration." Consideration can be in the form of cash, shares, or a combination of the two. Lays out the basic mechanics of equity consideration. Derives formulas for the Deal NPV of... View Details
Keywords: Mergers and Acquisitions; Equity
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Baldwin, Carliss Y. "Evaluating M&A Deals-Equity Consideration." Harvard Business School Module Note 208-077, October 2007. (Revised November 2010.)
  • September 2003
  • Article

Evaluating International Tax Reform

By: Mihir A. Desai and James R. Hines Jr.
Keywords: Taxation; Governing Rules, Regulations, and Reforms
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Desai, Mihir A., and James R. Hines Jr. "Evaluating International Tax Reform." National Tax Journal 56, no. 3 (September 2003): 409–440.
  • 2023
  • Article

Experimental Evaluation of Individualized Treatment Rules

By: Kosuke Imai and Michael Lingzhi Li
The increasing availability of individual-level data has led to numerous applications of individualized (or personalized) treatment rules (ITRs). Policy makers often wish to empirically evaluate ITRs and compare their relative performance before implementing them in a... View Details
Keywords: Causal Inference; Heterogeneous Treatment Effects; Precision Medicine; Uplift Modeling; Analytics and Data Science; AI and Machine Learning
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Imai, Kosuke, and Michael Lingzhi Li. "Experimental Evaluation of Individualized Treatment Rules." Journal of the American Statistical Association 118, no. 541 (2023): 242–256.
  • February 1976 (Revised February 1977)
  • Case

Evaluation of Investment Alternatives

By: Dwight B. Crane
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Crane, Dwight B. "Evaluation of Investment Alternatives." Harvard Business School Case 276-180, February 1976. (Revised February 1977.)
  • July 2005
  • Journal Article

How to Evaluate Clusters

By: Christian H.M. Ketels
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Ketels, Christian H.M. "How to Evaluate Clusters." Special Issue "Poles de Competitivite Revue parlementaire (July 2005).
  • 2023
  • Working Paper

Evaluation and Learning in R&D Investment

By: Alexander P. Frankel, Joshua L. Krieger, Danielle Li and Dimitris Papanikolaou
We examine the role of spillover learning in shaping the value of exploratory versus incremental R&D. Using data from drug development, we show that novel drug candidates generate more knowledge spillovers than incremental ones. Despite being less likely to reach... View Details
Keywords: Research and Development; Forecasting and Prediction; Valuation; Pharmaceutical Industry
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Frankel, Alexander P., Joshua L. Krieger, Danielle Li, and Dimitris Papanikolaou. "Evaluation and Learning in R&D Investment." Harvard Business School Working Paper, No. 23-074, May 2023. (NBER Working Paper Series, No. 31290, May 2023.)
  • 2025
  • Working Paper

Choosing and Using Information in Evaluation Decisions

By: Katherine Baldiga Coffman, Scott Kostyshak and Perihan O. Saygin
We use a controlled experiment to study how information acquisition impacts candidate evaluations. We provide evaluators with group-level information on performance and the opportunity to acquire additional, individual-level performance information before making a... View Details
Keywords: Discrimination; Beliefs; Stereotypes; Gender; Prejudice and Bias; Selection and Staffing; Performance Evaluation
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Coffman, Katherine Baldiga, Scott Kostyshak, and Perihan O. Saygin. "Choosing and Using Information in Evaluation Decisions." Working Paper, February 2025.
  • 2023
  • Article

Evaluating Explainability for Graph Neural Networks

By: Chirag Agarwal, Owen Queen, Himabindu Lakkaraju and Marinka Zitnik
As explanations are increasingly used to understand the behavior of graph neural networks (GNNs), evaluating the quality and reliability of GNN explanations is crucial. However, assessing the quality of GNN explanations is challenging as existing graph datasets have no... View Details
Keywords: Analytics and Data Science
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Agarwal, Chirag, Owen Queen, Himabindu Lakkaraju, and Marinka Zitnik. "Evaluating Explainability for Graph Neural Networks." Art. 114. Scientific Data 10 (2023).
  • February 1980 (Revised April 1981)
  • Case

RAWAN Proposal Evaluation Group

By: J. Ronald Fox
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Fox, J. Ronald. "RAWAN Proposal Evaluation Group." Harvard Business School Case 380-147, February 1980. (Revised April 1981.)
  • January 2017
  • Article

Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods

By: Dina Pomeranz
Recent years have seen a large expansion in the use of rigorous impact evaluation techniques. Increasingly, public administrations are collaborating with academic economists and other quantitative social scientists to apply such rigorous methods to the study of public... View Details
Keywords: Practice; Public Sector; Research; Policy; Performance Evaluation
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Pomeranz, Dina. "Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods." Special Issue on Expanding the Frontier of Behavioral Public Economics. Public Finance Review 45, no. 1 (January 2017): 10–43. (Published early online November 5, 2015. Spanish version available by clicking on "Details.")
  • 2011
  • Article

Strike Three: Discrimination, Incentives, and Evaluation

By: Christopher Parsons, J. Sulaeman, M. Yates and D. Hamermesh
Major League Baseball umpires express their racial/ethnic preferences when they evaluate pitchers. Strikes are called less often if the umpire and pitcher do not match race/ethnicity, but mainly where there is little scrutiny of umpires. Pitchers understand the... View Details
Keywords: Wages; Motivation and Incentives; Prejudice and Bias; Ethnicity; Race; Performance Productivity; Sports; Sports Industry
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Parsons, Christopher, J. Sulaeman, M. Yates, and D. Hamermesh. "Strike Three: Discrimination, Incentives, and Evaluation." American Economic Review 101, no. 4 (June 2011): 1410–1435.
  • January 1982
  • Article

A Negativity Bias in Interpersonal Evaluation

By: T. M. Amabile and A. H. Glazebrook
Two studies were conducted to demonstrate a bias toward negativity in evaluations of persons or their work in particular social circumstances. In Study 1, subjects evaluated materials written by peers. Those working under conditions that placed them in low status... View Details
Keywords: Social Psychology; Status and Position; Prejudice and Bias; Performance Evaluation; Situation or Environment; Perception; Attitudes
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Amabile, T. M., and A. H. Glazebrook. "A Negativity Bias in Interpersonal Evaluation." Journal of Experimental Social Psychology 18 (January 1982): 1–22.
  • February 1979
  • Article

Effects of External Evaluation on Artistic Creativity

By: T. M. Amabile
Examined the conditions under which the imposition of an extrinsic constraint upon performance of an activity can lead to decrements in creativity. 95 female undergraduates worked on an art activity either with or without the expectation of external evaluation. In... View Details
Keywords: Creativity; Social Psychology; Performance Evaluation; Motivation and Incentives; Situation or Environment
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Amabile, T. M. "Effects of External Evaluation on Artistic Creativity." Journal of Personality and Social Psychology 37, no. 2 (February 1979): 221–233.
  • October 2000 (Revised March 2003)
  • Case

Merck & Company: Evaluating a Drug Licensing Opportunity

By: Richard S. Ruback and David B Krieger
This explores the valuation of an opportunity to license a compound before it enters clinical trials. Describes Merck's decision tree evaluation process is presented. Information required to evaluate a specific licensing opportunity is provided, including the costs of... View Details
Keywords: Decision Making; Cost vs Benefits; Opportunities; Valuation; Outcome or Result; Pharmaceutical Industry
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Ruback, Richard S., and David B Krieger. "Merck & Company: Evaluating a Drug Licensing Opportunity." Harvard Business School Case 201-023, October 2000. (Revised March 2003.)
  • 20 Nov 2015
  • Working Paper Summaries

Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods

Keywords: by Dina Pomeranz; Public Administration
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