Publications

06 Dec 2021
News

Monaco's Digital Transformation

his third year leading Monaco’s digital transformation, Genta is capitalizing on the country’s strengths in pursuit of this vision to further public service and enhance economic prosperity. “What makes... View Details

Keywords: Jennifer Gillespie

01 Dec 2003
News

Selling Digital Privacy

from mistreatment. The solution is to create institutions that allow consumers to build and claim the value of their marketplace identities and that give producers the incentive to respect them. Privacy and identity then become opposing View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

July 2018
Article

Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia

By: Abhishek Nagaraj

While digitization has greatly increased the reuse of knowledge, this study shows how these benefits might be mitigated by copyright restrictions. I use the digitization of in-copyright and out-of-copyright issues of Baseball Digest magazine by Google Books to... View Details

Keywords: Digitization; Economics Of Innovation; Wikipedia; Intellectual Property; Copyright

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08 Apr 2009
News

Digital advertising: Fraudian Slip

July 2005 (Revised March 2007)
Case

Kansai Digital Phone: Zutto, Gaining Japanese Loyalty

By: Francisco de Asis Martinez-Jerez and James Robert Dillon

Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Electronics Industry; Japan; United States

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

of scarcity has not been repealed by the digital Long Tail prices are set by demand, not the constraints of supply." Edward Hare opened an aspect of the debate that several commented on when he said, "The rules of View Details

Keywords: by James Heskett

July 2021
Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley

Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details

Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry

February 2009 (Revised March 2009)
Case

Publicis Groupe 2009: Toward a Digital Transformation

By: Rosabeth M. Kanter and Matthew Bird

After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details

Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Communications Industry

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

(i.e., information about the files) Fast downloads Works well with iPod We built an economic model to improve our understanding of how both forms of digital distribution interact. While this... View Details

Keywords: by Sean Silverthorne; Music

January 2021
Case

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley and James Barnett

Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details

Keywords: Restructuring; Change; Leadership; Technology Industry