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  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
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  • April 2019 (Revised October 2020)
  • Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
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  • 31 Jul 2023
  • News

Striving for Imperfection

that, Conn says, the rules of strategy that he learned in business school no longer apply. So how do we change the way we solve strategic business problems? In this episode of Skydeck, Conn talks with Associate Editor Jen Flint about his new book, The Imperfectionists:... View Details
Keywords: Management of Companies and Enterprises; Management
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily move assets among their accounts... View Details
Keywords: by John Quelch; Banking; Financial Services
  • June 2022
  • Case

PFA Pensions: The Climate Plus Product

By: Daniel Green, Victoria Ivashina and Alys Ferragamo
The case explores whether alternative investments play a unique role in achieving low carbon dioxide emissions at the portfolio level. This case is set in April of 2020 and follows Kasper Ahrndt Lorenzen, Chief Investment Officer, and Peter Tind Larsen, Head of... View Details
Keywords: Carbon Emissions; Carbon Footprint; Alternative Assets; Alternative Investment Vehicles; Pension Fund Investing; Private Equity; Renewable Energy; Investment Portfolio; Corporate Social Responsibility and Impact; Environmental Sustainability; Denmark
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  • June 2023
  • Case

Investing in the Climate Transition at Neuberger Berman

By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
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  • 2024
  • Working Paper

What Drives Variation in Investor Portfolios? Estimating the Roles of Beliefs and Risk Preferences

By: Mark Egan, Alexander MacKay and Hanbin Yang
We present an empirical model of portfolio choice that allows for the nonparametric estimation of investors' (subjective) expectations and risk preferences. Utilizing a comprehensive dataset of 401(k) plans from 2009 through 2019, we explore heterogeneity in asset... View Details
Keywords: Stock Market Expectations; Demand Estimation; Retirement Planning; Defined Contribution Retirement Plan; 401 (K); Finance; Investment Portfolio; Investment; Retirement; Behavioral Finance; Financial Services Industry; United States
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  • August 2022
  • Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

their customers and other stakeholders. As one executive put it, "We must explain how digital assets will help us become a sustainable enterprise, both profitable and a force for good in the broader... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • March 2019
  • Article

Is There a Future for the Gas Network in a Low Carbon Energy System?

By: Conor Hickey, Paul Deane, Celine McInerney and Brian O' Gallachoir
This paper evaluates the potential low carbon opportunities for and challenges to the utilisation and financial performance of Ireland's gas distribution network within a series of low carbon scenarios. There has been a limited amount of academic literature published... View Details
Keywords: Decarbonization; Investment; Risk and Uncertainty; Environmental Sustainability; Demand and Consumers; Energy Industry; Utilities Industry; Republic of Ireland
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  • 01 Mar 2004
  • News

New Horizons for Iraq

class. He re-upped after 9/11 and spent seven months in Afghanistan before moving on to Iraq. For his “professional and heroic” actions of March 20, 2003, on the Iraq-Kuwait border (described below), Gurfein was awarded the Bronze Star.... View Details
Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

garage, a safe and secure neighborhood, interior walls in good condition, and natural light. Of the 20 attributes tested, 17 of them were rated significantly less necessary for the lower-income family.... View Details
Keywords: by Rachel Layne
  • 30 Jun 2003
  • Research & Ideas

Computer Security is For Managers, Too

digital assets are (they're not always obvious). A team of senior managers from across the company should take an inventory of data and systems, assess how valuable each is to the company, and decide how much risk the company can absorb... View Details
Keywords: by Robert D. Austin & Christopher A.R. Darby
  • Web

Philanthropy - Institute For Strategy And Competitiveness

definition of capitalism. Strategy for Philanthropic Organizations Foundations have traditionally focused on doing good by providing funding to worthy social enterprises. Instead, foundations should set the higher goal of creating social... View Details
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous... View Details
Keywords: by Sarah Jane Gilbert
  • 01 Sep 2010
  • News

Five Honored for Missions Accomplished

paths, the end result is a positive one. Over the summer, the Bulletin had a chance to talk to this year’s honorees, who arrive on campus September 28 to accept their awards. For complete profiles, visit www.alumni.hbs.edu/awards/. Susan... View Details
Keywords: awards; Finance; Funds, Trusts, and Other Financial Vehicles; Finance; Space Research and Technology; Government; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • September 2019 (Revised May 2020)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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  • 11 Mar 2001
  • Research & Ideas

Evolving for Success [Part Two]

a project to a small group of people who are amateurs, who do the project part-time and act as a committee. It doesn't demand management time and resources, and you haven't brought in new skills. This holds View Details
Keywords: by Staff
  • February 2017 (Revised June 2017)
  • Case

ExxonMobil: Business as Usual? (A)

By: George Serafeim, Shiva Rajgopal and David Freiberg
Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details
Keywords: Oil ＆ Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry
Related
  • 24 Sep 2020
  • News

The Race for a Vaccine

newly opened facility to accommodate its vaccine development work, and CEO Stéphane Bancel (MBA 2000, AMP 170) welcomed input on the design from the government’s infectious disease experts. For two years, Moderna had been working closely... View Details
Keywords: April White; COVID-19; Scientific Research and Development Services