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October 2021 (Revised September 2022)
Case

SmartOne: Building an AI Data Business

By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais

The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details

Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States

September 2021 (Revised December 2021)
Case

Spire, the CubeSat Revolution, and the Government as a Space Data Customer

By: Matthew Weinzierl, Mehak Sarang and Brendan L. Rosseau

This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the... View Details

Keywords: Space; Government Contracting; Remote Sensing; Satellites; Business Startups; Public Sector; Cost vs Benefits; Competition; Weather; Forecasting and Prediction

July 2021
Article

Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

By: Goran Calic and Maryam Ghasemaghaei

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

1 Jan 1999
Conference Presentation

Technological Evolution as a Complex Adaptive System: Evidence from Patent Data

Keywords: Information Technology; Complexity; Patents

Teaching Interest

Managing Service Operations - MBA Elective Curriculum

By: Ryan W. Buell

World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry

March 2020 (Revised January 2022)
Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin

Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details

Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France

February 2019 (Revised August 2019)
Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop

Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details

Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel

2022
Working Paper

Where the Cloud Rests: The Location Strategies of Data Centers

By: Shane Greenstein and Tommy Pan Fang

This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry... View Details

Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure

June 2018 (Revised January 2019)
Background Note

Visualizing Data & Effective Communication

By: Srikant M. Datar and Caitlin N. Bowler

This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3... View Details

Keywords: Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication

January 2021 (Revised May 2021)
Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details

2021
Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti

Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details

Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms

September 2021
Case

Vignettes on Professional Service Firm Governance

By: David G. Fubini, Suraj Srinivasan and Li-Kuan Ni

The two vignettes within “Vignettes on Professional Service Firm Governance” (HBS No. 122-024) present various issues relating to governance in professional service firms (“PSFs”). In the first, the Managing Director of a U.S. consulting firm contemplates whether to... View Details

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

May 2022
Case

TikTok and National Security: Investment in an Age of Data Sovereignty?

By: Jeremy Friedman, Sarah Bauerle Danzman and David Lane

This case covers TikTok’s purchase of Musical.ly and the reaction of the United States government, including the review of the purchase by the Committee on Foreign Investment in the United States (CFIUS) and the reaction of the presidential administration of Donald... View Details

Keywords: Data Security; Mergers and Acquisitions; Cybersecurity; Internet and the Web; International Relations; Laws and Statutes; Globalized Firms and Management

October 2022
Case

Volt Lines: Leading a B2B Service Provider through a Crisis (A)

By: Navid Mojir and Gamze Yucaoglu

Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription... View Details

Keywords: Business To Business Marketing; B2B Marketing; B2B Pricing; Subscription Model; Crisis Marketing; Startup; Service Management; Information Technology; Transportation; COVID-19 Pandemic; Disruptive Innovation; Digital Platforms; Business Model; Price; Crisis Management; Opportunities; Transportation Industry; Technology Industry; Turkey

October 2020
Article

The Supply Chain Economy: A New Industry Categorization for Understanding Innovation in Services

By: Mercedes Delgado and Karen G. Mills

An active debate has centered on the importance of manufacturing for driving innovation in the U.S. economy. This paper offers an alternative framework that focuses on the role of suppliers of goods and services (the “supply chain economy”) in national performance. We... View Details

Keywords: Supply Chain Industries; Business-to-consumer Industries; Services; Innovation; Economy; Framework; Supply Chain; Service Operations; Innovation and Invention; Economic Growth; United States

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October 2000 (Revised March 2001)
Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler

Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details

Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Service Industry; Service Industry

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January 2002 (Revised April 2002)
Case

Space Data Corporation

By: Alan D. MacCormack and Jay Wynn

Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details

Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States

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