Publications

May 2006 (Revised July 2007)
Case

Creating Meaning for the Customer: The Case of GMACI

Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Insurance Industry

2020
Book

China and Europe on the New Silk Road: Connecting Universities Across Eurasia

By: Marijk C. van der Wende, William C. Kirby, Nian Cai Liu and Simon Marginson

The global order, based on international governance and multilateral trade mechanisms in the aftermath of the Second World War, is changing rapidly and creating waves of uncertainty. This is especially true in higher education, a field increasingly built on... View Details

Keywords: Higher Education; Globalization; Cooperation; China; Europe

September 2012
Article

Vicarious Dishonesty: When Psychological Closeness Creates Distance from One's Moral Compass

By: F. Gino and A. Galinsky

In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who engages in selfish or dishonest behavior leads people to vicariously justify the actions of this individual and to behave more... View Details

Keywords: Behavior; Relationships; Ethics; Research

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology Re-Emergence: View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

19 Jul 2016
Working Paper Summaries

Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

Keywords: by Gary P. Pisano

09 Apr 2024
Book

Why Work Rituals Bring Teams Together and Create More Meaning

different ways,” he says, “to calm ourselves down, to amp ourselves up, and to connect with others.” Why rituals differ from habits Norton, the Harold M. Brierley Professor of Business Administration, first began thinking about the role... View Details

Keywords: by Michael Blanding

October 2015
Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira

This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

2003
Book

The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

By: Bhaskar Chakravorti

Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details

Keywords: Game Theory; Network Effects; Innovation and Invention; Product Marketing; Economics

Article

Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems

By: Rosabeth M. Kanter and Tuna Cem Hayirli

Traditionally, responses to crises and societal problems—the COVID-19 pandemic, natural disasters, racial inequities—are considered the responsibility of the public sector and NGOs. But addressing the world’s most critical problems requires leadership, resources, and... View Details

Keywords: Coalition; Change; Problem Solving; Organization; Boundaries; Evolution; Mission; Moral Leadership; Balance; ＂Solutions Approach; Society; Problems and Challenges; Organizations; Mission and Purpose; Leading Change; Trust

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Associates. A social responsibility strategy should fulfill two goals: create a positive social impact, and enhance the company's brand, reputation, employee morale, and/or its bottom line, Rangan says. "But it does not have to be totally... View Details

Keywords: by Dina Gerdeman

March 2015 (Revised April 2015)
Case

The Heat Is On: Emerging Ecosystems in the Thermostat Industry

By: David Collis and Ashley Hartman

Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details

Article

Elevate Employees, Don't Eliminate Them

By: Ryan W. Buell

The last major global shock—the 2008 recession—led to what economists call a “jobless recovery” as companies found they could get by with fewer employees. But post-pandemic, the author writes, managers should focus on changing employees’ roles instead. He has five key... View Details

Keywords: Employee Relationship Management; Customer Relationship Management; Interpersonal Communication; Value Creation

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

members were allowed to interact with fans on social media, and discuss the pressures of stardom. Communicate directly with fans. Hybe created a platform called Weverse, where fans could buy merchandise, watch performances, and View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

October 19, 2021
Article

The Facebook Trap

By: Andy Wu

Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details

Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy

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September 1995 (Revised February 1996)
Case

Apollo Hospitals of India (A)

Dr. Prathap Reddy has created India's first corporate hospital, Apollo Hospitals of Madras. The hospital is managed according to an integrated philosophy of customer service and support to employees. A new hospital, in the city of Hyderabad, has not performed as well,... View Details

Keywords: Employee Relationship Management; Franchise Ownership; Health Care and Treatment; Customer Focus and Relationships; Business Strategy; Health Industry; India

Article

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

By: Marco Iansiti and Karim R. Lakhani

When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details

Keywords: Digital Innovation; Digitization; Industrial Internet; Technological Innovation; Production; Competitive Strategy; Engineering; Aerospace Industry

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June 2014 (Revised March 2017)
Teaching Note

Chorus and Telecom: Building the Boards

By: Boris Groysberg and Sarah L. Abbott

In 2011, Telecom, the largest telecom provider in New Zealand, was being divided into two publicly traded companies. In connection with this split, Sarah Naudé and Matt Stanley worked with the chairman of Telecom New Zealand, Wayne Boyd, to create two new boards of... View Details

Keywords: Board Of Directors; Women's Empowerment; Governance; Leadership; Selection and Staffing; Organizational Structure; Decision Making; Human Resources; Diversity; Telecommunications Industry; New Zealand