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April 2020
Case

Ment.io: Knowledge Analytics for Team Decision Making

By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak

Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever... View Details

Keywords: Decision Making; Information Technology; Knowledge; Knowledge Acquisition; Knowledge Management; Operations; Information Management; Product; Product Development; Entrepreneurship; Business Startups; Communications Industry; Information Industry; Information Technology Industry; Web Services Industry; Middle East; Israel

October 2012
Article

Data Scientist: The Sexiest Job of the 21st Century

Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult to hire and retain, but their skills will be... View Details

Keywords: Big Data; Data Scientists; Business Analytics; Analytics and Data Science; Mathematical Methods; Jobs and Positions

May–June 2023
Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

By: Fabrizio Fantini and Das Narayandas

Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details

Keywords: Analytics and Data Science; Decision Making

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March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details

Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment and Recreation Industry; Information Technology Industry; Media and Broadcasting Industry; Sports Industry; Video Game Industry; North and Central America; Europe; Asia

March 2015
Article

Business Model Evaluation: Quantifying Walmart's Sources of Advantage

By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé

We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative... View Details

Keywords: Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit

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2022
Working Paper

Capitalism and Global Governance in Business History: A Roundtable Discussion

By: Sabine Pitteloud, Grace Ballor, Patricia Clavin, Nicolás M. Perrone, Neil Rollings and Quinn Slobodian

This working paper brings together a diverse group of scholars to discuss the historiography of capitalism, business history and global governance and lay the foundations for further research in this area. Grace Ballor and Sabine Pitteloud open the discussion with a... View Details

Keywords: Capitalism; Business History; Multinational Corporation; Business And Government Relations; Business And Society; Business And The Environment; International Relations; Regulation; Business Interest Association; Lobbying; Private Governance; State-business Relations; Political Risk; Neo-Liberalism; Governance; Globalized Firms and Management; Government and Politics

February 2017 (Revised June 2017)
Case

ExxonMobil: Business as Usual? (A)

By: George Serafeim, Shiva Rajgopal and David Freiberg

Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details

Keywords: Oil ＆ Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry

2022
Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation

February 2017 (Revised June 2017)
Supplement

ExxonMobil: Business as Usual? (B)

By: George Serafeim, Shiva Rajgopal and David Freiberg

The case presents ExxonMobil's response to growing pressure to disclose how climate change will impact their business. This includes multiple asset impairments and losing a proxy vote to shareholders to increase climate change related reporting. Supplements the (B)... View Details

Keywords: Oil ＆ Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Energy Sources; Ethics; Corporate Disclosure; Governance Compliance; Climate Change; Financial Reporting; Energy Industry; United States

October 2012 (Revised October 2016)
Case

Predilytics

By: Robert F. Higgins and Annelena Lobb

The management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from... View Details

Keywords: Analytics; Healthcare; Medicare; Health Care and Treatment; Mathematical Methods; Health Industry; New England; United States

Teaching Interest

Overview

I served as a Teaching Fellow for the Applied Business Analytics second-year MBA course. This course sought to teach MBA students how businesses can improve their strategic decisions using statistics and machine learning techniques. (e.g., regression models, random... View Details

Keywords: Analytics; Machine Learning; Statistics

July 2020
Supplement

PeopleAnswers (B): The Infor Acquisition

By: Daniel P. Gross

In the fall of 2009, founder and CEO Gab Goncalves has turned PeopleAnswers, Inc. from a fledgling startup to a steadily growing company of nearly 50 employees and $10 million recurring revenue. PeopleAnswers provides people analytics software which its clients use to... View Details

Keywords: People Analytics; Entrepreneurship; Strategy; Growth and Development; Human Resources; Selection and Staffing; Mergers and Acquisitions

May 1983 (Revised November 1987)
Case

Technical Data Corp.: Business Plan

By: William A. Sahlman

Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details

Keywords: Business Plan

January 2002
Background Note

Note on Business Model Analysis for the Entrepreneur

By: Richard G. Hamermesh, Paul W. Marshall and Taslim Pirmohamed

Describes the primary elements and defining characteristics of a company's business model from the perspective of an entrepreneur. Introduces several analytic techniques and provides illustrative examples of business models to support the analytic framework presented. View Details

Keywords: Business Model; Entrepreneurship; Framework; Mathematical Methods; Opportunities; Perspective

October 2015 (Revised October 2016)
Case

Building Watson: Not So Elementary, My Dear! (Abridged)

By: Willy C. Shih

This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details

Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States

January 1985
Case

Business Research Corp. (A)

By: William A. Sahlman

Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details

Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry

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24 Jul 2009
Research & Ideas

Business Summit: Business Education in the 21st Century

data about the challenges facing the business education marketplace and presented qualitative information on innovations in top MBA programs. On the whole, MBA programs are in decline. Their value is being questioned, and they are seen as... View Details

Keywords: Re: Srikant M. Datar; Education

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

managers and policymakers whose actions we study.” The consequence of the lack of relevant research is that the business world—and the rest of the world, for that matter—is losing out on some serious brainpower and View Details

Keywords: by Carmen Nobel; Education

Teaching Interest

Creating Value in Business and Government

By: W. Carl Kester

This full-credit course is open only to students in the HBS-HKS Joint Degree Program, and is a required course for all joint degree students in the fall semester of their third year. Its purpose is to integrate on the one hand, the perspectives and analytic tools... View Details

February 2024
Module Note

Data-Driven Marketing in Retail Markets

By: Ayelet Israeli

This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details

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