Publications

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

23 Apr 2012
News

Harvard Business School’s Baker Library Receives Papers of Professor Georges Doriot

Article

Time Use and Happiness of Millionaires: Evidence from the Netherlands

By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton

How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount... View Details

Keywords: Time And Wellbeing; Millionaires; Social Class; Wealth; Happiness; Demographics; Netherlands

Read Now

2022
Conference Presentation

Workplace Competition and the Desire for Uniqueness

By: Samantha N. Smith, Edward H. Chang, Erika L. Kirgios and Katherine L. Milkman

Across four preregistered studies (n=3,202), we find that intra-group competition increases people’s willingness to join groups where they will be underrepresented along a given identity dimension (e.g., area of specialization, political affiliation). Via mediation and... View Details

Keywords: Groups and Teams; Motivation and Incentives; Organizational Culture

2019
Book

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details

Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms

05 Dec 2013
HBS Seminar

Tsedal Neeley, Harvard Business School

29 Nov 2016
HBS Seminar

Aneeta Rattan, London Business School

16 May 2021
News

Kominers’s Conundrums: Take a Crypto Break with Ancient Traders

January 2007 (Revised February 2018)
Case

Brazil Under Lula: Off the Yellow BRIC Road

By: Aldo Musacchio

Covers President Lula's challenges to reduce "Brazil cost" and grow like other BRIC countries (Brazil, Russia, India, and China). Experts agreed that for Brazil to grow like other BRIC countries, the Brazilian government would have to reduce the cost of doing business... View Details

Keywords: Developing Countries and Economies; Cost; Growth and Development Strategy; Business and Government Relations; Poverty; Equality and Inequality; China; India; Russia; Brazil

Educators

February 2011
Journal Article

Minimal Settlement Assets in Economies with Interconnected Financial Obligations

By: Julio J. Rotemberg

A model is developed where firms belonging to a group are obliged to make payments to one another by using a liquid asset. The paper studies the exogenous endowments of this asset that are necessary to assure that all obligations are met. Conditions are presented under... View Details

Keywords: Borrowing and Debt; Financial Liquidity; Financing and Loans; Networks

Find at Harvard

December 2024
Case

Tencent Games

By: Rebecca Karp, Billy Chan and Nancy Hua Dai

For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details

Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China

Educators

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting