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  • All HBS Web  (5,621)
    • People  (13)
    • News  (2,027)
    • Research  (2,250)
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  • September 1991
  • Case

All American Pipeline

By: Timothy A. Luehrman
Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
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Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
  • April 2019
  • Case

American Ballet Theatre

By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman
Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment... View Details
Keywords: Performing Arts; Superstars; Talent; Talent Development; Non-profit; Contracts; Labor Economics; General Management; Arts; Entertainment; Media; Talent and Talent Management; Nonprofit Organizations; Marketing; Strategy
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Elberse, Anita, Tsubasa Nakajima, and Melissa Rodman. "American Ballet Theatre." Harvard Business School Case 519-085, April 2019.
  • April 2005 (Revised February 2007)
  • Case

American Outsourcing

By: Richard H.K. Vietor and Alexander Veytsman
Covers the phenomenon of outsourcing jobs from the United States. Reviews the evolution of Mexico's Maquiladoras, manufacturing special economic areas in China, and information technology and service-sourcing in India. Also reviews exports/imports, exchange rates,... View Details
Keywords: Job Cuts and Outsourcing; Employment; Emerging Markets; Wages; Trade; United States; Mexico; China; India
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Vietor, Richard H.K., and Alexander Veytsman. "American Outsourcing." Harvard Business School Case 705-037, April 2005. (Revised February 2007.)
  • October 1992
  • Supplement

American Connector Co. (B)

By: Gary P. Pisano
Presents a plant manager's proposal to improve operations at American Connector Co. The plan attempts to imitate operations at DJC Corp., a successful Japanese competitor. Requires students to consider how changes in manufacturing impact productivity, flexibility, and... View Details
Keywords: Change; Production; Performance Productivity; Strategy; Japan; Sunnyvale
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Pisano, Gary P. "American Connector Co. (B)." Harvard Business School Supplement 693-049, October 1992.
  • October 1992 (Revised December 1992)
  • Case

American Connector Company (A)

By: Gary P. Pisano
American Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and... View Details
Keywords: Production; Infrastructure; Competitive Strategy; Global Strategy; Policy; Strategic Planning; Performance Productivity; Management Analysis, Tools, and Techniques; Performance Effectiveness; Sunnyvale; Japan
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Pisano, Gary P. "American Connector Company (A)." Harvard Business School Case 693-035, October 1992. (Revised December 1992.)
  • October 1990 (Revised February 1997)
  • Case

American Cyanamid

By: Ray A. Goldberg
Keywords: Chemical Industry
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Goldberg, Ray A. "American Cyanamid." Harvard Business School Case 591-043, October 1990. (Revised February 1997.)
  • March 1983 (Revised January 1989)
  • Case

American Home Products Corp.

American Home Products is a company with virtually no debt. Students are asked to analyze the company's debt policy and make a recommendation to the CEO. It is likely that adding debt to the capital structure would create some value for shareholders; the CEO is firmly... View Details
Keywords: Value Creation; Business Strategy; Borrowing and Debt; Consumer Products Industry
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Mullins, David W., Jr. "American Home Products Corp." Harvard Business School Case 283-065, March 1983. (Revised January 1989.)
  • August 1993 (Revised May 1994)
  • Case

American Airlines' Value Pricing (A)

By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
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Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
  • January 2009 (Revised June 2009)
  • Case

Distribution at American Airlines (A)

By: Benjamin Edelman
American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details
Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Travel Industry
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Edelman, Benjamin. "Distribution at American Airlines (A)." Harvard Business School Case 909-035, January 2009. (Revised June 2009.) (request a courtesy copy.)
  • April 2012 (Revised March 2013)
  • Case

Social Strategy at American Express

By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry
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Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
  • June 2018 (Revised January 2019)
  • Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
  • December 2023
  • Case

The American Bully XL

By: Robin Greenwood, Richard S. Ruback, Johnathan Sun and Robert Ialenti
The American Bully XL, first introduced to the United Kingdom around 2014, had been held responsible for a disproportionate share of both dog-related attacks and deaths. The case discusses the announcement, in October 2023, that the dog breed would be added to a list... View Details
Keywords: Governing Rules, Regulations, and Reforms; Policy; Government Administration; Laws and Statutes; Risk and Uncertainty; United Kingdom
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Greenwood, Robin, Richard S. Ruback, Johnathan Sun, and Robert Ialenti. "The American Bully XL." Harvard Business School Case 224-051, December 2023.
  • 25 Jan 2021
  • Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was View Details
Keywords: by Sean Silverthorne; Manufacturing
  • February 1996 (Revised March 1996)
  • Case

Harvey Golub: Recharging American Express

By: David A. Garvin and Artemis March
Harvey Golub, CEO American Express, initiated and led a large-scale change process. The case describes the organization he inherited, two successive waves of reengineering, his "principles-driven" approach to decision making, and his goal of converting American Express... View Details
Keywords: Transformation; Decision Choices and Conditions; Engineering; Leadership Style; Organizational Change and Adaptation; Core Relationships; Integration; Value
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Garvin, David A., and Artemis March. "Harvey Golub: Recharging American Express." Harvard Business School Case 396-212, February 1996. (Revised March 1996.)
  • October 1994
  • Supplement

American Airlines' Value Pricing (C)

By: Alvin J. Silk and Jamie Harper
Designed as a follow-up to American Airlines' Value Pricing (A). View Details
Keywords: Aerospace Industry
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Silk, Alvin J., and Jamie Harper. "American Airlines' Value Pricing (C)." Harvard Business School Supplement 595-037, October 1994.
  • 22 Feb 2018
  • Book

The New History of American Capitalism

Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American Capitalism: New Histories. One of the primary contributing factors for this, according to Sven... View Details
Keywords: Manufacturing
  • 2018
  • Book

American Capitalism: New Histories

By: Sven Beckert and Christine Desan
The United States has long epitomized capitalism. From its enterprising shopkeepers, wildcat banks, violent slave plantations, huge industrial working class, and raucous commodities trade to its world-spanning multinationals, its massive factories, and the centripetal... View Details
Keywords: Economic Systems; History; Finance; Trade; Economy; Policy; United States
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Beckert, Sven and Christine Desan, eds. American Capitalism: New Histories. Columbia Studies in the History of U.S. Capitalism. New York: Columbia University Press, 2018.
  • March 1980 (Revised December 1995)
  • Case

American Chemical Corp.

By: William E. Fruhan Jr. and John P. Goldsberry III
A large chemical manufacturer divests a plant that is acquired by a small specialty chemicals manufacturer. The acquisition decision is viewed from the vantage point of the small specialty chemicals manufacturer. View Details
Keywords: Mergers and Acquisitions; Chemicals; Factories, Labs, and Plants; Decision Making; Manufacturing Industry; Chemical Industry
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Fruhan, William E., Jr., and John P. Goldsberry III. "American Chemical Corp." Harvard Business School Case 280-102, March 1980. (Revised December 1995.)
  • October 1956
  • Case

American Drug Corp.

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Gordon, L., and K. J. Rothwell. "American Drug Corp." Harvard Business School Case 302-043, October 1956.
  • May 1982
  • Case

American Stores (A)

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Law, Warren A., and Charles Thierry. "American Stores (A)." Harvard Business School Case 282-072, May 1982.
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