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  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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  • Research Summary

India Transformed? Insights from the Firm Level 1988-2005 (with Anusha Chari)

By: Laura Alfaro
Using firm-level data this paper analyzes, the transformation of India’s economic structure following the implementation of economic reforms. The focus of the study is on publicly-listed and unlisted firms from across a wide spectrum of manufacturing and services... View Details
  • Article

Effects of Description of Options on Parental Perinatal Decision-Making

By: Marlyse F. Haward, Leslie K. John, John M. Lorenz and Baruch Fischhoff
Objective: To examine whether parents' delivery room management decisions for extremely preterm infants are influenced by (a) the degree of detail with which options-comfort care (CC) or intensive care (IC)-are presented or (b) their order of presentation. Methods: 309... View Details
Keywords: Decision Making; Values and Beliefs; Personal Characteristics; Attitudes; Motivation and Incentives; Family and Family Relationships; Health Care and Treatment
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    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
    • Research Summary

    Overview

    Patient Portals: The Provider Role
    Patient portals are widespread, but evidence of impact is limited. In this study, we use a large dataset spanning 2 years and >1 million patients across 650 primary care practices to explore the "other side" of portals: health... View Details
    Keywords: Healthcare Technology; Electronic Health Records; Health Care Delivery

      Tatiana Sandino

      Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

      Keywords: retailing; service industry
      • August 20, 2024
      • Article

      Sexual Assault Victims Face a Penalty for Adjacent Consent

      By: Jillian J. Jordan and Roseanna Sommers
      Across 11 experimental studies (n = 12,257), we show that female victims of sexual assault are blamed more and seen as less morally virtuous if their assault follows voluntary sexual intimacy, a factor we term “adjacent consent”. Moreover, we illuminate a... View Details
      Keywords: Perception; Prejudice and Bias; Moral Sensibility; Crime and Corruption; Social Issues
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      • Research Summary

      Governance of Interorganizational Exchange

      By: Ranjay Gulati
      In a series of papers, I examine the antecedents and consequences of governance choices in exchange relations. Using data from the automotive industry, a coauthor and I have examined the dynamics associated with the social and contractual structure of sourcing... View Details
      • 09 May 2024
      • Research & Ideas

      Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

      classrooms, labs, dining halls, and elsewhere on campuses have a unique influence on the course of scientific research, according to the study, coauthored by Eamon Duede, a postdoctoral fellow at the Digital View Details
      Keywords: by Ben Rand
      • 17 Aug 2023
      • Research & Ideas

      ‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

      ability to examine financial information and the decisions of crypto and non-crypto investors to make comparisons. The breadth of the data also allowed the team to compare... View Details
      Keywords: by Ben Rand
      • 2021
      • Working Paper

      Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities

      By: Eunkwang Seo, Frank Nagle and Sonali K. Shah
      Online communities provide vibrant forums for knowledge sharing and are increasingly being used by individual users and firms to source knowledge and create and capture value. Yet, there is much to learn about how the actions of community members affect other members,... View Details
      Keywords: Online Communities; Knowledge Development; Innovation; Reciprocity; Knowledge Sharing; Networks; Innovation and Invention; Interpersonal Communication
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      • June 2007 (Revised April 2016)
      • Case

      Octone Records

      By: Anita Elberse and Elie Ofek
      In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
      Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
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        Airbnb in Amsterdam

        In February 2014, Amsterdam became the first city to issue new regulations specifically to allow home-sharing. Airbnb's Molly Turner, Global Head of Civic Partnerships; her colleagues at the San Francisco based home-sharing platform; and her counterparts in... View Details
        • November 22, 2022
        • Article

        Is Novel Research Worth Doing? Evidence from Peer Review at 49 Journals

        By: Misha Teplitskiy, Hao Peng, Andrea Blasco and Karim R. Lakhani
        There are long-standing concerns that peer review, which is foundational to scientific institutions like journals and funding agencies, favors conservative ideas over novel ones. We investigate the association between novelty and the acceptance of manuscripts submitted... View Details
        Keywords: Research; Journals and Magazines
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        • 16 Feb 2024
        • Research & Ideas

        Is Your Workplace Biased Against Introverts?

        conducted five studies to explore differences in how extroverts and introverts express, perceive, and experience passion on the job. To extract data from subjective expressions... View Details
        Keywords: by Ben Rand
        • Web

        HBS Recruiting Homepage

        Paige Arnof-Fenn (MBA 1991) 22 Jan 2025 Paige Arnof-Fenn Sign up to participate in events to engage and recruit students for internships and full-time roles. Recruit Now Hire Our Talent Hire Our Talent Gain... View Details
        • 05 May 2015
        • First Look

        First Look: May 5

        scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases... View Details
        Keywords: Carmen Nobel
        • 02 Aug 2016
        • First Look

        August 2, 2016

        Tightening the commercial banks' capital requirement from the status quo leads to safer commercial banks and more shadow banking activity in the economy. While the safety of the financial system increases, it provides less liquidity.... View Details
        Keywords: Sean Silverthorne
        • April 2014
        • Teaching Note

        Jiangxi Agribusiness: (TN)

        By: David F. Hawkins
        [TN for 114-039] Emily Wang, an analyst with Future Securities, a Shanghai-based investment firm, is given the task of making stock purchase recommendations to her supervisor from a number of Chinese common stocks. One stock in particular, Jiangxi Agribusiness... View Details
        Keywords: Financial Analysis; Ratio Analysis
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        • 27 Mar 2012
        • First Look

        First Look: March 27

        it and demonstrates why the easy short-term choice is often the most perilous in the long-term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren... View Details
        Keywords: Carmen Nobel