Publications

August 2017 (Revised September 2018)
Case

Accounting Turbulence at Boeing

By: Jonas Heese, Suraj Srinivasan, David Lane and James Barnett

Unlike its rival Airbus, Boeing had used a practice called program accounting to record its commercial aircraft expenses since the 1980s. Program accounting allowed Boeing to expense estimated average costs instead of the actual production costs of an aircraft. This... View Details

Keywords: Asset Recognition; Program Accounting; Airline Industry; Accounting; Production; Cost; Air Transportation Industry

28 Aug 2012
First Look

First Look: August 28

hold a comparative cost advantage, carbon leakage can result despite the implementation of a carbon tariff. In such a setting, foreign firms adopt clean technology at a lower emissions price than firms operating in the regulated region,... View Details

Keywords: Sean Silverthorne

Tanner Houston

Keywords: biotechnology; digital health; health care

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

operating system. By cross-referencing a large technology-usage dataset with the domain extensions in the contributors’ email addresses, he was able to compare similarly situated companies–all of them medium-sized or large public... View Details

Keywords: by Kristen Senz; Computer

04 Dec 2023
Blog Post

My Summer of Joy with the National Parks Service

WWII planes, boat docks, and everything in between. My role was to help them design a more sustainable operating and funding model to ensure their long-term viability within the park service. Before I started at HBS, I was a medical... View Details

Web

Faculty - Race, Gender & Equity

(HMC).... Frances X. Frei UPS Foundation Professor of Service Management Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders create the conditions for... View Details

Web

Frequently Asked Questions | HBS Online

professionals with a comprehensive approach to building, leading, and operating ethical AI-powered organizations. Business Analytics How does the Business Analytics certificate program relate to the Credential of Readiness program? In... View Details

April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry

August 2023
Case

Reimagining Hindustan Unilever (A)

By: Sunil Gupta and Rachna Tahilyani

In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

May 1990 (Revised July 1996)
Case

Ingvar Kamprad and IKEA

By: Christopher A. Bartlett and Ashish Nanda

Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details

Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry

01 Aug 1998
News

High Honors

Executive Vice President,The Seagram Company Ltd. During Ellen Marram's distinguished 28-year career in the packaged-goods industry, "growth" has always been the operative word. Whether she has focused on growing profits, expanding... View Details

January 2018
Supplement

Jumia Nigeria PowerPoint Supplement

By: Ramon Casadesus-Masanell

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Nigeria; Africa; Ecommerce; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa