Publications

March 2025
Case

Fostering Community at Airbnb (A)

By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta

Set in November 2020, this case explores Airbnb’s efforts to foster a culture of belonging, particularly given the impact of the COVID-19 pandemic on the company’s workforce. It details how Airbnb used employee surveys and organizational network analysis (ONA)—a... View Details

Keywords: Change; Communication; Competency and Skills; Human Resources; Surveys; Information Technology; Health Pandemics; Organizational Culture; Networks; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; California

June 2010
Case

Playa Dorada Tennis Club: Expansion Strategy

By: W. Earl Sasser Jr. and Brent Kazan

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Service Operations; Planning; Price; Expansion; Tourism Industry; Tourism Industry; Tourism Industry; Florida

05 Jul 2011
News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details

Keywords: News, Library, Internet, and Other Services; Information

10 Jun 2013
Research & Ideas

How Numbers Talk to People

online travel company Expedia's US business. Joe was previously a Web analytics maven-and he still is-but his data-based problem-solving approaches have led to a variety of impressive promotions. Many of the Expedia investigations involve... View Details

01 Jun 2023
News

Action Plan: Net Proceeds

supply chain and certification company, to address the plastic pollution he saw in Haiti and other communities around the world. Goodwin had originally traveled to Haiti under the auspices of Executives Without Borders, which he helped... View Details

Keywords: April White; recycling; corporate social responsibility; waste management; water; Waste Management and Remediation Services; Corporate Services

March 2025
Case

Hurtigruten: Sea Zero

By: Christian Kaps and Michael W. Toffel

Hurtigruten was deciding whether the next ship they built should be fully electric. But such a vessel's battery, the size of electric cars, needed to be charged on the ship's multi-day voyage along the Norwegian coast. Before making such a $250 million investment, the... View Details

Keywords: Energy Sources; Alternative Energy; Ship Transportation; Environmental Regulation; Environmental Sustainability; Innovation and Management; Green Technology; Investment; Corporate Social Responsibility and Impact; Shipping Industry; Tourism Industry; Transportation Industry; Travel Industry; Battery Industry; Norway; Europe

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

01 Sep 2003
News

Going Down Easy

Duda Photo courtesy A&E/THE WELL-SEASONED TRAVELER The Well-Seasoned Traveler, a food series on the A&E network, goes to the source for enlightenment: Italy for pasta, France for truffle hunting, Tokyo for sushi, Switzerland for... View Details

01 Sep 2009
News

Read All About It!

Herbert Hoover and Franklin Roosevelt authorized public road projects on a massive scale. The cooperation between the government and the budding automobile industry helped make motor transport the dominant mode of the twentieth century.... View Details

Keywords: Garry Emmons; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

25 May 2011
News

Race to the Finish?

travels 100 miles on a single battery charge. Ghosn notes that 80 percent of the world’s daily driving is less than 50 miles. While electric car owners can charge up at home in a multihour process (usually overnight), Ghosn envisions... View Details

Keywords: Garry Emmons

August 2016 (Revised July 2017)
Case

Singapore Airlines: Premium Goes Multi-Brand

By: Rohit Deshpande and Dawn H. Lau

Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore

2015
Government Testimony

Price Coherence in Online Platforms — Impact and Responses

By: Benjamin Edelman and Julian Wright

We examine the role of price coherence in shaping market structure and offer policy recommendations to advance both efficiency and equity. View Details

Keywords: Price Coherence; Price Parity; MFN; Distribution Channels; Market Design; Travel Industry; Travel Industry

Read Now

December 2008 (Revised July 2010)
Case

TravelCenters of America

By: Robin Greenwood, Daniel Jacob Goldberg and James Quinn

A New York-based hedge fund must decide whether to invest in TravelCenters of America (TA), a recent spin-off from a U.S.-based real estate investment trust. The case confronts students with the question: To what extent is this spin-off opportunity attractive from a... View Details

Keywords: Mergers and Acquisitions; Investment; Valuation; Real Estate Industry; Real Estate Industry; United States

February 2000 (Revised August 2000)
Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details

Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States