Sustainable Strategy - Publications - Faculty & Research - Harvard Business School

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November 2011 (Revised June 2013)
Case

Natura Cosméticos, S.A.

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details

Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil

April 2006 (Revised September 2009)
Case

BYD Company, Ltd.

By: Robert S. Huckman and Alan D. MacCormack

Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange... View Details

Keywords: Mergers and Acquisitions; Labor; Production; Competitive Advantage; Diversification; Auto Industry; Battery Industry; Manufacturing Industry; China

July 2019
Article

Market Reaction to Mandatory Nonfinancial Disclosure

By: Jody Grewal, Edward J. Riedl and George Serafeim

We examine the equity market reaction to events associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be... View Details

Keywords: Nonfinancial Information; Nonfinancial Performance; ESG; ESG (Environmental, Social, Governance) Performance; Investor Behavior; Disclosure; Disclosure Regulation; Regulation; Sustainability; Corporate Performance; Information; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Performance; Environmental Sustainability; Corporate Governance; Outcome or Result

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April 2023 (Revised September 2023)
Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim

When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details

Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry

January 2007 (Revised December 2007)
Case

PSI: Social Marketing Clean Water

By: V. Kasturi Rangan, Nava Ashraf and Marie Bell

Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details

Keywords: Investment Funds; Health Care and Treatment; Social Marketing; Natural Environment; Social Enterprise; Business Strategy

January 2025
Supplement

Hippo: Weathering the Storm of the Home Insurance Crisis (B)

By: Lauren Cohen, Grace Headinger and Sophia Pan

Rick McCathron, CEO of Hippo, was optimistic about the InsurTech's path to profitability after navigating the financial uncertainties of 2022. By bundling their home insurance services with third-parties and established insurance incumbents, Hippo was adopting a... View Details

2015
Chapter

Staying the Same While Changing: Organizational Identity in the Face of Environmental Challenges

By: Mary Ann Glynn, Christi Lockwood and Ryan Raffaelli

We explore the role of organizational identity in the adoption of new sustainability practices, focusing on how identity functions as a driver of (or sometimes a drag on) adoption. Drawing on illustrations from the U.S. hotel industry, we examine how sustainability... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose; Organizational Culture; Environmental Sustainability; Adoption; Accommodations Industry; United States

October 2020 (Revised February 2024)
Case

Divesting Harvard's Endowment

By: Daniel Green, Luis M. Viceira and Holly Fetter

By early 2020 Harvard University was facing growing pressure from students, faculty, and alumni to divest its $40 billion endowment of financial stakes in fossil fuel producers. Its previous policy of avoiding the issue was quickly becoming outdated—$21 trillion of... View Details

Keywords: Divestment; Harvard University; ESG; Higher Education; Investment Portfolio; Environmental Sustainability; Strategy; Corporate Social Responsibility and Impact

September 2023
Background Note

Amager Bakke: Municipal Waste to Energy

By: Willy Shih, Michael W. Toffel and Kelsey Carter

This background note describes the Amager Bakke waste-to-energy (WtE) plant in Copenhagen, which merges traditional waste incineration with a combined heat and power (CHP) plant and air pollution control (scrubbing) technology, and had plans to add carbon dioxide (CO2)... View Details

2010
Report

Vietnam Competitiveness Report 2010

By: Christian H.M. Ketels, Nguyen Dinh Cung, Nguyen Thi Tue Anh and Do Hong Hanh

The 2010 Vietnam Competitiveness Report contains a broad assessment of Vietnam's current competitiveness, an analysis of the key challenges and opportunities ahead, and a proposal for an economic strategy to enable Vietnam to reach a higher level of sustainable growth.... View Details

Keywords: Economic Growth; Trade; Governing Rules, Regulations, and Reforms; Policy; Labor; Industry Clusters; Performance Capacity; Performance Productivity; Competitive Strategy

March 2007 (Revised March 2012)
Case

Edward Jones in 2006: Confronting Success

By: David J. Collis and Troy Smith

When Jim Weddle took over as Managing Partner of Edward Jones in January 2006, the brokerage firm was at a critical juncture. The firm's distinctive strategy had enabled it to grow from its roots in small-town America to become the 4th largest broker in the U.S. Weddle... View Details

Keywords: Decision Choices and Conditions; Goals and Objectives; Growth and Development Strategy; Performance; Competitive Advantage; Financial Services Industry; United States

08 Feb 2011
First Look

First Look: Feb. 8

Marvel to venture outside its current business model and move into more capital-intensive activities? What marketing strategy would allow Marvel to sustain its success in the coming years? Purchase this... View Details

Keywords: Sean Silverthorne

11 Oct 2006
Research & Ideas

U.S. Tops Business Competitiveness Index 2006

The United States and Germany remain atop the latest Business Competitiveness Index, with China continuing to slip in the rankings while India ascends, according to a report released from Harvard Business School's Institute for Strategy... View Details

Keywords: by Sean Silverthorne

September 2019
Supplement

Adaptive Platform Trials: The Clinical Trial of the Future? (B)

By: Ariel D. Stern and Sarah Mehta

This case provides an update to the (A) case, which introduces students to adaptive platform trials, an ambitious, more efficient type of clinical trial that increases access to therapies. The (A) case centers on Dr. Brian Alexander’s efforts to launch an adaptive... View Details

Keywords: Clinical Trials; Drug Trials; Drug Testing; Cancer Trials; Glioblastoma; Platform Trials; Adaptive Trials; Adaptive Platform Trials; Health Testing and Trials; Health Care and Treatment; Financing and Loans; Business Strategy; Health Industry; United States

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

November 2019 (Revised April 2020)
Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams

This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details

Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry

Teaching Interest

Advanced Management Program: Transforming Proven Leaders into Global Executives

By: Guhan Subramanian

As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details

January 2002 (Revised January 2004)
Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang

Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details

Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States

May 2019
Case

The United States Air Force: 'Chaos' in the 99th Reconnaissance Squadron

By: Francesca Gino, Jeff Huizinga and Nicole Keller

In the spring of 2019, Lt. Col. Matthew “Chaos” Nussbaum is nearing the end of his two-year term as commander of the U.S. Air Force's 99th Reconnaissance Squadron. In this position, he has focused the majority of his energy on finding new ways to organize, train, and... View Details

Keywords: Empowerment; Culture; Innovation; Motivation; Military; Leadership; Organizational Culture; Change; Leading Change; Innovation Strategy; United States

16 Jul 2012
Research & Ideas

Are You a Strategist?

exaggerated emphasis on sustainable competitive advantage has drawn attention away from the fact that strategy must be a dynamic tool for guiding the development of a company over time. "Strategy has become... View Details

Keywords: by Carmen Nobel

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