Publications

February 2009
Article

GHG Trading Framework for the U.S. Biofuels Sector

By: Subbu Kumarappan and Satish V. Joshi

Substitution of petroleum fuels with biofuels such as ethanol and biodiesel has been shown to reduce greenhouse gas (GHG) emissions. These GHG reductions can be traded in the emerging carbon markets, and methodologies for quantifying and trading are still being... View Details

Keywords: Climate Change; Environmental Sustainability; Energy Sources; Energy Industry; United States

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October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

September 2018 (Revised December 2019)
Case

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick

An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details

February 2020
Article

Being 'Good' or 'Good Enough': Prosocial Risk and the Structure of Moral Self-regard

By: Julian Zlatev, Daniella M. Kupor, Kristin Laurin and Dale T. Miller

The motivation to feel moral powerfully guides people’s prosocial behavior. We propose that people’s efforts to preserve their moral self-regard conform to a moral threshold model. This model predicts that people are primarily concerned with whether their... View Details

Keywords: Prosocial Behavior; Moral Sensibility; Decision Making; Risk and Uncertainty; Behavior; Perception

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January 2005 (Revised August 2005)
Case

Apple Computer, 2005

By: David B. Yoffie and Barbara Mack

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details

Keywords: Technological Innovation; Innovation Strategy; Information Infrastructure; Brands and Branding; Computer Industry; Entertainment and Recreation Industry

May 2014
Case

WeaveTech: High Performance Change

By: Michael Beer and Paul Swiercz

WeaveTech, formerly Johnson-Ware, is a clothing company that produces jackets, coats, overalls, coveralls, and fire-resistant clothing for the military. A private equity firm renamed the company after it acquired Johnson-Ware several years ago. WeaveTech now faces a... View Details

February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details

Article

Act Like a Scientist: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence

By: Stefan Thomke and Gary W. Loveman

Though they’ve been warned for decades about the dangers of overrelying on gut instinct and personal experience, managers keep failing to critically examine—much less challenge—the ideas their decisions are based on. To correct this problem they need to think and act... View Details

Keywords: Innovation and Management; Decision Making; Science; Leadership Style

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February 2021 (Revised January 2024)
Case

Walt Disney: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most... View Details

Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; Personal Characteristics; Business Startups; Work-Life Balance; Personal Development and Career; Success; Entertainment and Recreation Industry

December 2011 (Revised May 2016)
Case

Marine Harvest: Leading Salmon Aquaculture

By: David E. Bell and Ryan Johnson

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details

Keywords: Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Food and Beverage Industry

August 2006 (Revised July 2008)
Case

Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds

By: Geoffrey G. Jones and Michelle McDonald

Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the... View Details

Keywords: History; Marketing Strategy; Entrepreneurship; Business Startups; Food and Beverage Industry; Rwanda; Boston

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May 2003 (Revised September 2005)
Case

Ice-Fili

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details

Keywords: Strategy; Food and Beverage Industry; Russia

26 Feb 2010
News

Admit it: You're in denial

26 Jan 2022
News

Intel’s $100B Ohio Dilemma: Why It Must Spend a Lot Now to Avoid Spending More Later

October 1993 (Revised July 1995)
Case

Microlite S.A.: The Pan-Orient Decision

As Brazil begins lowering its tariffs on imports, Microlite S.A., the country's largest producer of dry-cell batteries, is faced with becoming internationally competitive. It is consolidating production of zinc-carbon batteries in its northeast plant, presenting the... View Details

Keywords: Organizational Change and Adaptation; Production; Trade; Battery Industry; Brazil