Growth Strategy - Publications - Faculty & Research - Harvard Business School

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November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

have ever seen. Within two months of the signing of the bill, we had committed to opening our first factory in the US and we are close on our second. All of our major growth plans are around renewables. We just can’t move fast enough. My... View Details

September 2016 (Revised February 2017)
Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli

In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details

2017
Working Paper

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

By: Ai Hisano

This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details

Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States

September 2018
Case

Verisk: Trailblazing in the Big Data Jungle

By: Andrew Wasynczuk, Francesca Gino and Karim Sameh

This case revolves around Verisk Analytics' initiatives to drive innovation throughout the firm's many business verticals. Verisk, originally named ISO, started life as an insurance rating agency in the early 1970s, acting as an intermediary between insurance companies... View Details

24 May 2017
Working Paper Summaries

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

Keywords: by Ai Hisano; Food & Beverage

2020
Book

Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

By: Marco Iansiti and Karim R. Lakhani

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very... View Details

Keywords: Artificial Intelligence; Technological Innovation; Change; Competition; Strategy; Leadership; Business Processes; Organizational Change and Adaptation; AI and Machine Learning

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August 2019
Case

Simón Cohen at Henco: Sustaining 'High Performance, Happy People'

By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green

Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal... View Details

Keywords: Work/life Balance; Growth Strategy; Corporate Culture; Motivation; Values; Authentic Leadership Development; Leadership; Personal Development and Career; Motivation and Incentives; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry

1996
Article

Developing an Organization Capable of Implementing Strategy and Learning

By: Michael Beer and Russell Eisenstat

Keywords: Growth and Development; Organizations; Strategy; Learning

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September 2018 (Revised October 2018)
Supplement

Lexoo: Building a Long-Lasting Platform

By: Chiara Farronato and Elena Corsi

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details

Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Pivot; Service Operations; Digital Platforms; Growth and Development Strategy; Small Business; Decision Making; Legal Services Industry

Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

the right location. They also inform choices about service line growth and areas for affiliation. In today’s health care delivery systems many things are measured and reported yet most are surrogates for patient centered outcomes. Process... View Details

April 2018
Case

Ferrari

By: Stefan Thomke, Elena Corsi and Ashok Nimgade

Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving... View Details

Keywords: Growth; Innovation; Technology Adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry

December 2014
Case

Groupon: A New CEO Takes Charge

By: Lynda M. Applegate and Arnold B. Peinado

On August 7, 2013, Eric Lefkofsky, the chairman and largest shareholder of Groupon was named CEO, replacing founder Andrew Mason, who had run the company since its inception in 2009. When Groupon had its initial public offering (IPO) in November 2011, the company's... View Details

Keywords: Entrepreneurial Management; Disruptive Technologies; Growth Strategy; Customer Relations; Service Management; International Business; Business Models; Strategy Execution; Entrepreneurship; Growth and Development Strategy; Business Model; United States

July 2022 (Revised February 2023)
Case

Duolingo: Teaching Languages to the Masses

By: Youngme Moon

In early 2022, the CEO of Duolingo—the world's most popular language learning app—is faced with a number of questions involving the company's monetization and growth strategy. View Details

Keywords: Monetization Strategy; Growth and Development Strategy

June 2012
Case

The Atavist: Reinventing the Book

By: Mukti Khaire and Mary Tripsas

Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to... View Details

Keywords: Disruptive Technology; Growth Strategy; Innovation; Publishing; Software Industry; Technological Change; Disruptive Innovation; Applications and Software; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Publishing Industry

March 2017
Teaching Note

Hello Alfred: Come Home Happy

By: Joseph B. Fuller and Carin-Isabel Knoop

Teaching Note for HBS No. 316-154. View Details

Keywords: On-demand Economy; Sharing Economy; Technology Startup; Technology; Growth Strategy; Business Startups; Business Growth and Maturation; Entrepreneurship; Mobile and Wireless Technology; Strategic Planning; Service Industry; United States; Boston; Cambridge; New York (city, NY); California

September 2015 (Revised July 2016)
Case

Turkish Airlines: Widen Your World

By: Juan Alcácer and Esel Çekin

This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details

Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey

March 2022 (Revised November 2024)
Case

Aldrich Capital Partners

By: Jo Tango and Alys Ferragamo

By July 2016, the Aldrich Capital Partners team had spent over two years trying to raise their inaugural growth-equity fund. They had pitched to over 140 investors, but none had committed. Managing Partners Mirza Baig and Raz Zia each had extensive experience in the... View Details

Keywords: Growth Equity; Investment Evaluation; Entrepreneurship; Private Equity; Investment; Strategy; Decision Making; United States

January 2017
Case

Kada Orthopedics: A Bone of Contention

By: Kevin Schulman and Matt Strickland

Kada Orthopedics is a small implantable orthopedic device manufacturer founded by industry veterans trying to sell stable-technology products to an increasingly cost-conscious healthcare market. Although they have marginally successful product in early 2016, the... View Details

Keywords: Market Design; Growth And Development Strategy; Health Care; Business Startup; Growth and Development; Health Care and Treatment; Medical Specialties; Business Startups; Supply and Industry; Medical Devices and Supplies Industry; United States

October 2012 (Revised September 2013)
Case

Creating the First Public Law Firm: The IPO of Slater & Gordon Limited

By: Benjamin C. Esty and E. Scott Mayfield

Slater & Gordon (S&G), a midsized Australian law firm with a high-growth consolidation strategy, had an initial public offering (IPO) scheduled for May 2007. Due to a series of regulatory changes in Australia in recent years, the IPO provided an opportunity for S&G to... View Details

Keywords: IPO; Mergers ＆ Acquisitions; Law Firm; Value Drivers; Growth Strategy; Revenue Recognition; Roll-up; Consolidator; Initial Public Offering; Valuation; Consolidation; Mergers and Acquisitions; Financial Strategy; Growth Management; Corporate Governance; Business Strategy; Legal Services Industry; Financial Services Industry; Australia

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