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Show Results For
- All HBS Web
(2,888)
- People (6)
- News (528)
- Research (1,825)
- Events (14)
- Multimedia (9)
- Faculty Publications (1,023)
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- Teaching Interest
Overview
Globalization and Emerging Markets (Elective Course)
The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details
Keywords: Globalization; Strategy; Macroeconomics; State Capitalism; Political Economy; Emerging Markets; Multinational Firms and Management; Global Strategy; Economics; Energy Industry; Retail Industry; Mining Industry; Agriculture and Agribusiness Industry; Banking Industry; China; Africa; Dubai; Pakistan; India; Brazil; Russia; Cuba; Argentina
Christian Kaps
Christian Kaps is an Assistant Professor of business administration in the Technology and Operations Management (TOM) Unit at Harvard Business School. Kaps' research focuses on emerging topics in renewable electricity generation and storage - notably how new... View Details
- 05 Mar 2008
- News
Harvard Business School Joins 10,000 Women
- 19 May 2020
- Video
Board Governance During the COVID-19 Crisis Session 2
- March 2000
- Case
People's Light and Theatre Company, The
Describes in operational detail the activities involved in creating a collaborative and artistic product. Parallels to companies in dynamic industries emerge from the management philosophies and artistic methods of the case protagonist, Artistic Director Abigail Adams. View Details
Keywords: Creativity; Service Operations; Business Strategy; Theater Entertainment; Fine Arts Industry
Austin, Robert D. "People's Light and Theatre Company, The." Harvard Business School Case 600-055, March 2000.
- August 2018
- Case
MISHA: Modernizing the World of Shisha
By: William R. Kerr and Gamze Yucaoglu
The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details
Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States
Kerr, William R., and Gamze Yucaoglu. "MISHA: Modernizing the World of Shisha." Harvard Business School Case 819-019, August 2018.
- 19 May 2020
- Video
Board Governance During the COVID-19 Crisis Session 1
- March 2024
- Teaching Note
CyberArk: Fearlessly Forward in a Digital World
By: David B. Yoffie
Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
- 30 Dec 2010
- News
2010 Carnegie Mellon-William W. Cooper Doctoral Dissertation Award
- 13 Mar 2025
- Blog Post
Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)
Learn about the career resources available to HBS alumni through HBS Career & Professional Development When I came to Harvard Business School (HBS) to participate in the Executive Education General Management Program, I wasn’t looking... View Details
- August 2013 (Revised July 2014)
- Case
Coffee Wars in India: Café Coffee Day Takes On the Global Brands
By: David B. Yoffie and Tanya Bijlani
Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details
Yoffie, David B., and Tanya Bijlani. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Case 714-409, August 2013. (Revised July 2014.)
- 2014
- Working Paper
Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms
By: Prithwiraj Choudhury and Tarun Khanna
Since the 1990s, several Western firms have filed patents based on medicinal herbs from emerging markets, evoking protests from local stakeholders against 'bio-piracy'. We explore conditions under which firms and local stakeholders share rents from such patents. Our... View Details
Keywords: Rents From New Technology; Local Stakeholders; Herbal Patents; QCA; Fuzzy Set Analysis; Qualitative Case Studies; Plant-Based Agribusiness; Patents; Emerging Markets; Health Care and Treatment; Business and Stakeholder Relations; Cross-Cultural and Cross-Border Issues; Agriculture and Agribusiness Industry; Pharmaceutical Industry
Choudhury, Prithwiraj, and Tarun Khanna. "Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms." Harvard Business School Working Paper, No. 14-081, February 2014.
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources of supply in resources in the emerging global economy.... View Details
Keywords: by Geoffrey Jones
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- 03 Aug 2017
- Blog Post
“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”
Sometimes inspiration does come from the likeliest places. For Rahil Mehrotra, MBA 2018, it emerged from a combination of HBS courses and experiences: The Entrepreneurial Manager (TEM) course, the winter... View Details
Keywords: Entrepreneurship
Jung Koo Kang
Jung Koo Kang is an assistant professor in the Accounting and Management Unit. He teaches the Financial Reporting and Control course in the MBA required curriculum.
Professor Kang’s research focuses on financial technology and innovation, alternative data,... View Details
- 20 Aug 2010
- News
Global diversification: Anathema a decade ago, now a great strategy
- February 2010
- Case
Foxwoods: Turning Data into Insights in the Hospitality Industry
By: Lynda M. Applegate and Deborah L. Soule
This case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging... View Details
Keywords: Corporate Entrepreneurship; Technological Innovation; Knowledge Use and Leverage; Partners and Partnerships; Information Technology; Entertainment and Recreation Industry; Connecticut
Applegate, Lynda M., and Deborah L. Soule. "Foxwoods: Turning Data into Insights in the Hospitality Industry." Harvard Business School Case 810-083, February 2010.