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  • All HBS Web  (2,888)
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← Page 19 of 2,888 Results →
  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
  • Teaching Interest

Overview

Globalization and Emerging Markets (Elective Course) The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details
Keywords: Globalization; Strategy; Macroeconomics; State Capitalism; Political Economy; Emerging Markets; Multinational Firms and Management; Global Strategy; Economics; Energy Industry; Retail Industry; Mining Industry; Agriculture and Agribusiness Industry; Banking Industry; China; Africa; Dubai; Pakistan; India; Brazil; Russia; Cuba; Argentina

    Christian Kaps

    Christian Kaps is an Assistant Professor of business administration in the Technology and Operations Management (TOM) Unit at Harvard Business School. Kaps' research focuses on emerging topics in renewable electricity generation and storage - notably how new... View Details

    • 05 Mar 2008
    • News

    Harvard Business School Joins 10,000 Women

    • 19 May 2020
    • Video

    Board Governance During the COVID-19 Crisis Session 2

    • March 2000
    • Case

    People's Light and Theatre Company, The

    Describes in operational detail the activities involved in creating a collaborative and artistic product. Parallels to companies in dynamic industries emerge from the management philosophies and artistic methods of the case protagonist, Artistic Director Abigail Adams. View Details
    Keywords: Creativity; Service Operations; Business Strategy; Theater Entertainment; Fine Arts Industry
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    Austin, Robert D. "People's Light and Theatre Company, The." Harvard Business School Case 600-055, March 2000.
    • August 2018
    • Case

    MISHA: Modernizing the World of Shisha

    By: William R. Kerr and Gamze Yucaoglu
    The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details
    Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States
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    Kerr, William R., and Gamze Yucaoglu. "MISHA: Modernizing the World of Shisha." Harvard Business School Case 819-019, August 2018.
    • 19 May 2020
    • Video

    Board Governance During the COVID-19 Crisis Session 1

    • March 2024
    • Teaching Note

    CyberArk: Fearlessly Forward in a Digital World

    By: David B. Yoffie
    Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
    Keywords: Cybersecurity; Strategy
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    Yoffie, David B. "CyberArk: Fearlessly Forward in a Digital World." Harvard Business School Teaching Note 724-479, March 2024.
    • 30 Dec 2010
    • News

    2010 Carnegie Mellon-William W. Cooper Doctoral Dissertation Award

    • 13 Mar 2025
    • Blog Post

    Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

    Learn about the career resources available to HBS alumni through HBS Career & Professional Development When I came to Harvard Business School (HBS) to participate in the Executive Education General Management Program, I wasn’t looking... View Details
    • August 2013 (Revised July 2014)
    • Case

    Coffee Wars in India: Café Coffee Day Takes On the Global Brands

    By: David B. Yoffie and Tanya Bijlani
    Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details
    Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India
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    Yoffie, David B., and Tanya Bijlani. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Case 714-409, August 2013. (Revised July 2014.)
    • 2014
    • Working Paper

    Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms

    By: Prithwiraj Choudhury and Tarun Khanna
    Since the 1990s, several Western firms have filed patents based on medicinal herbs from emerging markets, evoking protests from local stakeholders against 'bio-piracy'. We explore conditions under which firms and local stakeholders share rents from such patents. Our... View Details
    Keywords: Rents From New Technology; Local Stakeholders; Herbal Patents; QCA; Fuzzy Set Analysis; Qualitative Case Studies; Plant-Based Agribusiness; Patents; Emerging Markets; Health Care and Treatment; Business and Stakeholder Relations; Cross-Cultural and Cross-Border Issues; Agriculture and Agribusiness Industry; Pharmaceutical Industry
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    Choudhury, Prithwiraj, and Tarun Khanna. "Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms." Harvard Business School Working Paper, No. 14-081, February 2014.
    • 11 Mar 2001
    • Research & Ideas

    Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

    manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources of supply in resources in the emerging global economy.... View Details
    Keywords: by Geoffrey Jones
    • January 2015 (Revised July 2019)
    • Case

    Rebranding Godiva: The Yıldız Strategy

    By: Rohit Deshpande and Esel Çekin
    This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
    Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
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    Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
    • 03 Aug 2017
    • Blog Post

    “I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

    Sometimes inspiration does come from the likeliest places. For Rahil Mehrotra, MBA 2018, it emerged from a combination of HBS courses and experiences: The Entrepreneurial Manager (TEM) course, the winter... View Details
    Keywords: Entrepreneurship

      Jung Koo Kang

      Jung Koo Kang is an assistant professor in the Accounting and Management Unit. He teaches the Financial Reporting and Control course in the MBA required curriculum.

      Professor Kang’s research focuses on financial technology and innovation, alternative data,... View Details

      • 20 Aug 2010
      • News

      Global diversification: Anathema a decade ago, now a great strategy

      • 01 Jan 2003
      • News

      • February 2010
      • Case

      Foxwoods: Turning Data into Insights in the Hospitality Industry

      By: Lynda M. Applegate and Deborah L. Soule
      This case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging... View Details
      Keywords: Corporate Entrepreneurship; Technological Innovation; Knowledge Use and Leverage; Partners and Partnerships; Information Technology; Entertainment and Recreation Industry; Connecticut
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      Applegate, Lynda M., and Deborah L. Soule. "Foxwoods: Turning Data into Insights in the Hospitality Industry." Harvard Business School Case 810-083, February 2010.
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