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    • Research  (543)
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  • All HBS Web  (701)
    • News  (79)
    • Research  (543)
    • Multimedia  (2)
  • Faculty Publications  (470)
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  • May 1981
  • Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.
Keywords: Forecasting and Prediction; Apparel and Accessories Industry
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Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (B)." Harvard Business School Supplement 181-123, May 1981.
  • October 1984 (Revised June 1985)
  • Teaching Note

NIKE (F1), Teaching Note

Teaching Note for (9-385-040). View Details
Keywords: Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (F1), Teaching Note." Harvard Business School Teaching Note 385-139, October 1984. (Revised June 1985.)
  • October 1984 (Revised June 1985)
  • Teaching Note

NIKE (E), Teaching Note

Teaching Note for (9-385-033). View Details
Keywords: Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (E), Teaching Note." Harvard Business School Teaching Note 385-100, October 1984. (Revised June 1985.)
  • February 1996 (Revised January 2004)
  • Teaching Note

Arley Merchandise Corporation TN

By: William E. Fruhan Jr. and Andre F. Perold
Teaching Note for (9-287-063). View Details
Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry
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Fruhan, William E., Jr., and Andre F. Perold. "Arley Merchandise Corporation TN." Harvard Business School Teaching Note 296-070, February 1996. (Revised January 2004.)
  • June 2023
  • Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
  • November 2019
  • Case

Celebrity Fashions Limited (A)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry
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Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
  • February 2019
  • Case

Miroglio Fashion (A)

By: Sunil Gupta and David Lane
Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details
Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry
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Gupta, Sunil, and David Lane. "Miroglio Fashion (A)." Harvard Business School Case 519-053, February 2019.
  • October 2016
  • Teaching Note

Longchamp

By: Jill Avery
Teaching Note for HBS No. 316-086. View Details
Keywords: Brand Positioning; Luxury Brand; Luxury; Retailing; Product Strategy; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Europe
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Avery, Jill. "Longchamp." Harvard Business School Teaching Note 517-046, October 2016.
  • June 2014
  • Teaching Note

Google Glass

By: Thomas Eisenmann
In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
Keywords: Partners and Partnerships; Corporate Entrepreneurship; Distribution Channels; Technology Adoption; Product Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Eisenmann, Thomas. "Google Glass." Harvard Business School Teaching Note 814-116, June 2014.
  • March 2014
  • Supplement

Transforming Tommy Hilfiger (B)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Europe
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Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (B)." Harvard Business School Supplement 714-452, March 2014.
  • July 2010
  • Teaching Note

Managing Creativity at Shanghai Tang (TN)

By: Roy Y.J. Chua and Lisa Kwan
Teaching Note for 410018. View Details
Keywords: Creativity; Brands and Branding; Financial Crisis; Selection and Staffing; Leadership; Luxury; Arts; Apparel and Accessories Industry; Apparel and Accessories Industry
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Chua, Roy Y.J., and Lisa Kwan. "Managing Creativity at Shanghai Tang (TN)." Harvard Business School Teaching Note 411-026, July 2010.
  • February 2010
  • Teaching Note

Fabindia Overseas Pvt. Ltd. (TN)

By: Mukti Khaire
Teaching Note for [807113]. View Details
Keywords: For-Profit Firms; Expansion; Mission and Purpose; Problems and Challenges; Employment; Rural Scope; Supply Chain; Profit; Apparel and Accessories Industry; Apparel and Accessories Industry; India
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Khaire, Mukti. "Fabindia Overseas Pvt. Ltd. (TN)." Harvard Business School Teaching Note 810-092, February 2010.
  • September 2002 (Revised July 2003)
  • Case

Silhouette v. Hartlauer

Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details
Keywords: Lawsuits and Litigation; Trademarks; Apparel and Accessories Industry; Apparel and Accessories Industry; European Union
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Bagley, Constance E., and Claude Mosseri-Marlio. "Silhouette v. Hartlauer." Harvard Business School Case 803-055, September 2002. (Revised July 2003.)
  • May 1998 (Revised May 2001)
  • Case

Merchandising at Nine West Retail Stores

By: Ananth Raman and Colin S Welch
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can... View Details
Keywords: Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Raman, Ananth, and Colin S Welch. "Merchandising at Nine West Retail Stores." Harvard Business School Case 698-098, May 1998. (Revised May 2001.)
  • March 1998 (Revised March 1999)
  • Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
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Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
  • October 1984 (Revised March 1999)
  • Case

NIKE (E)

Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details
Keywords: Management Style; Competition; Situation or Environment; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)
  • November 2010
  • Case

Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)

By: James K. Sebenius and Jason Cheng Qian
Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details
Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Hong Kong; Xinjiang Uygur Zizhiqu
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Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)." Harvard Business School Case 911-031, November 2010.
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

Tightly packed workers and other weak protections allowed COVID-19 to sweep through American slaughterhouses during the past year, infecting at least 45,000 employees and killing an estimated 240 people. To Harvard Business School Professor Michael Toffel, who has... View Details
Keywords: by Danielle Kost; Apparel & Accessories
  • November 1994 (Revised August 1998)
  • Teaching Note

The King-Size Company TN

By: David E. Bell
Teaching Note for (9-595-013). View Details
Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry
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Bell, David E. "The King-Size Company TN." Harvard Business School Teaching Note 595-053, November 1994. (Revised August 1998.)
  • 15 Sep 2015
  • First Look

September 15, 2015

pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer's main challenges is pricing and... View Details
Keywords: Sean Silverthorne
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