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  • All HBS Web  (10,026)
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  • All HBS Web  (10,026)
    • People  (37)
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  • August 2018 (Revised May 2019)
  • Case

Rev. Georgiette Morgan-Thomas & The American Hat Factory

By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details
Keywords: Millinery; Factory; B-to-B; B-to-C; Women's Hats; Crowns; Brims; Hat Maker; Custom; Wholesale; Arts; Buildings and Facilities; Business Ventures; Mergers and Acquisitions; Financial Crisis; Business History; Apparel and Accessories Industry; Fashion Industry; Manufacturing Industry; Retail Industry; Pennsylvania
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Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
  • Web

Great American Business Leaders of the 20th Century - Leadership

Great American Business Leaders of the 20th Century Request the Data A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Robert S. Abbott Chicago Defender, 1905–1940 Benjamin Abrams Emerson Radio & Phonograph Corporation, 1922–1966... View Details
  • January 2001 (Revised October 2002)
  • Case

The American Medical Association-Sunbeam Deal (A): Serpent on the Staff Meets Chainsaw Al

By: Ashish Nanda and Kimberly A. Haddad
Facing dwindling membership and looking to increase its revenue, the American Medical Association (AMA) signed an endorsement deal with Sunbeam Corp., a leader in the small home appliance industry, in August 1997. In the deal, the AMA would receive significant... View Details
Keywords: Conflict of Interests; Organizations; Health Care and Treatment; Health Industry; United States
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Nanda, Ashish, and Kimberly A. Haddad. "The American Medical Association-Sunbeam Deal (A): Serpent on the Staff Meets Chainsaw Al." Harvard Business School Case 801-326, January 2001. (Revised October 2002.)
  • February 2024
  • Article

Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit
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Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
  • June 2019
  • Case

The National Museum of African American History and Culture and Lonnie Bunch

By: Steven Rogers and Derrick Jackson
Lonnie Bunch creates the National Museum of African American History and Culture (NMAAHC) with only half the federal support given to the first 17 Smithsonian historical or zoological institutions. Bunch, to borrow from the African American experience of creating “a... View Details
Keywords: Museums; Fundraising; Arts; Buildings and Facilities; Ethnicity; Philanthropy and Charitable Giving; Strategy; Marketing; Success; Leadership; Entrepreneurship
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Rogers, Steven, and Derrick Jackson. "The National Museum of African American History and Culture and Lonnie Bunch." Harvard Business School Case 319-104, June 2019.
  • May 2011
  • Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Keywords: Product Development; Management; Brands and Branding; Strategy
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Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
  • October 1987 (Revised October 1992)
  • Case

Black & Decker Corp.: Household Products Group, Brand Transition

This rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa must decide on a program to transfer the Black & Decker name to GE small appliances; and 2) The detailed information... View Details
Keywords: Decisions; Marketing Strategy; Brands and Branding; Consumer Products Industry
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Drumwright, Minette E., and John A. Quelch. "Black & Decker Corp.: Household Products Group, Brand Transition." Harvard Business School Case 588-015, October 1987. (Revised October 1992.)
  • 20 Sep 2022
  • Research & Ideas

How Partisan Politics Play Out in American Boardrooms

“That should, if anything, push us toward more political diversity. Despite this, we still see this strong increase in political homogeneity, which is actually quite remarkable.” Divided we fall? With all the “self-sorting” by party going on in View Details
Keywords: by Pamela Reynolds
  • 19 Feb 2025
  • Blog Post

Meet the HBS African American Student Union Leadership

Founded in 1968 by five Black students at Harvard Business School, the African American Student Union (AASU) is a vibrant and inclusive community for all Black students at HBS, embracing diverse backgrounds, intersectionalities, family... View Details
  • Web

Gallery - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising View Details

    American Stories: A Large-Scale Structured Text Dataset of Historical U.S. Newspapers

    Existing full text datasets of U.S. public domain newspapers do not recognize the often complex layouts of newspaper scans, and as a result the digitized content scrambles texts from articles, headlines, captions, advertisements, and other layout regions. OCR quality... View Details
    • March–April 2013
    • Article

    Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

    By: Elie Ofek and Ozge Turut
    A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details
    Keywords: Risk and Uncertainty; Announcements; Competition; Product Launch; Product Development
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    Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
    • 2013
    • Government Testimony

    American Competitiveness Worldwide: Impacts on Small Businesses and Entrepreneurs

    By: Michael E. Porter
    The Committee on Small Business Subcommittee on Economic Growth, Tax and Capital Access held a hearing titled, "American Competitiveness Worldwide: Impacts on Small Businesses and Entrepreneurs." Harvard Business School Professor Michael Porter spoke at the hearing,... View Details
    Keywords: Economic Development; Competitiveness; United States
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    Porter, Michael E. "American Competitiveness Worldwide: Impacts on Small Businesses and Entrepreneurs." Government Testimony, U.S. House of Representatives, Committee on Small Business, Subcommittee on Economic Growth, Tax and Capital Access, Washington, DC, July 2013.
    • 26 Nov 2019
    • News

    Fintech, Small Business & the American Dream

    is highlighted in her new book: Fintech, Small Business & the American Dream. KEY THEMES Small business is critical to the American economy. Artificial intelligence and big data will transform financial... View Details
    Keywords: fintech; Artificial intelligence; Small business
    • 05 May 2003
    • Research & Ideas

    What It Takes to Restore Trust in Business

    more difficult than anyone would wish. According to Mills, who offered the closing comments at the Restoring Confidence in American Business conference held at Harvard Business School on April 21, which drew about 350 attendees, View Details
    Keywords: by Martha Lagace; Financial Services
    • 2019
    • Chapter

    A Claim to Own Productive Property

    By: Nien-hê Hsieh
    BOOK ABSTRACT: The status of economic liberties remains a serious lacuna in the theory and practice of human rights. Should a minimally just society protect the freedoms to sell, save, profit, and invest? Is being prohibited to run a business a human rights violation?... View Details
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    Hsieh, Nien-hê. "A Claim to Own Productive Property." Chap. 10 in Economic Liberties and Human Rights. 1st ed., edited by Jahel Queralt and Bas van der Vossen, 200–218. Political Philosophy for the Real World. New York: Routledge, 2019.
    • November–December 2022
    • Article

    Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

    By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
    Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details
    Keywords: Sales; AI and Machine Learning; Customers
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    Dickie, Jim, Boris Groysberg, Benson P. Shapiro, and Barry Trailer. "Can AI Really Help You Sell? It Can, Depending on When and How You Implement It." Harvard Business Review 100, no. 6 (November–December 2022): 120–129.
    • 03 Mar 2020
    • News

    Can This Man Change the American Diet?

    things, it’s satiating, we enjoy it, but it also carries flavors in different ways. So if you take fat out of a dish, you can’t get the same kinds of flavor experiences. And we want to have our food healthful,but fat’s not bad for us,... View Details
    Keywords: Agriculture
    • March 2011
    • Case

    Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

    PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details
    Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry
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    Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
    • 2019
    • Article

    When Gender Diversity Makes Firms More Productive

    By: Stephen Turban, Dan Wu and Letian Zhang
    Does diversity make a company more productive? Many say yes—some researchers argue that gender diversity leads to more innovative thinking and signals to investors that a company is competently run. Others say no—conflicting research indicates that gender diversity can... View Details
    Keywords: Gender; Diversity; Performance; Performance Productivity
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    Turban, Stephen, Dan Wu, and Letian Zhang. "When Gender Diversity Makes Firms More Productive." Harvard Business Review (website) (February 11, 2019).
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