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  • Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

  • Research Summary

Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
  • March 2024 (Revised April 2024)
  • Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
Related
  • 2018
  • Book

New Perspectives on the History of Political Economy

By: Robert Fredona and Sophus A. Reinert
This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
Keywords: Economics; Government and Politics; History
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  • February 2008 (Revised April 2008)
  • Case

Avaya (A)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
Related
  • 2007
  • Report

Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy

By: Michael E. Porter and Christian H.M. Ketels
The report synthesizes, interprets, and draws implications about Russia's economic progress, applying the Porter competitiveness framework. It is part of a Strategic Audit of the Russian Federation, a broader set of research activities coordinated by CSR to provide a... View Details
Keywords: Macroeconomics; Microeconomics; Globalized Economies and Regions; Policy; Business and Government Relations; Competitive Strategy; Competitive Advantage; Russia
Related
  • 09 Mar 2016
  • HBS Seminar

Katja Seim of The Wharton School, University of Pennsylvania

  • 04 Dec 2023
  • Blog Post

My Summer of Joy with the National Parks Service

Care Units. I came to school passionate about access and equity in health care, and curious about systemic barriers to resources that allow communities to live healthy lives. As soon as I got to campus though, I realized I had no idea how... View Details
  • Profile

Bridgette Slater

part of the HBS community is like... ...bungee jumping. If you decide to make a bold move or take a risk, you may feel yourself in free fall at first, but you also feel confident taking that massive leap of faith because of your belief in... View Details
  • 2021
  • Working Paper

The Changing Role of Business in Society

By: Michael E. Porter
Business interaction with the U.S. government, historically based on securing industry or company special interests at the expense of the public good, has enabled and furthered government dysfunction. Gridlock within the American political system has precluded the... View Details
Keywords: Politics; Shared Value; Social Progress Index; Competitiveness; Walmart; BlackRock; ESG (Environmental, Social, Governance) Performance; ESG; Transparency; Campaign Contributions; Campaign Finance; Lobbying; Revolving Door; Political Ideology; Political Parties; Political Partisanship; Government And Business; Government Innovation; Elections; Democracy; Capitalism; Stakeholder Capitalism; Shareholder Engagement; Competition; Strategy; Government and Politics; Society; Social Issues; Human Needs; Wealth and Poverty; Business and Community Relations; Business and Government Relations; Corporate Accountability; Financial Services Industry; Banking Industry; United States
Related
  • 11 Mar 2021
  • News

Leading with Heart

think I have a very simple philosophy. My philosophy is, listen, we all come to work to do three things: shareholder value, help unlock the dreams of people that we work with, and serve the community in which we operate. Those are the... View Details
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

communications issues? (Nanda, who was able to launch the product with seed money from family members, retained full design control but subcontracted production to an Asian firm.) More pointedly, the cases address the reasons for Clocky's... View Details
Keywords: by Carmen Nobel; Consumer Products
  • Profile

Sebastian Velasco

Durango is a small town in Mexico, but that didn't stop Sebastian Velasco's mother from starting a paper and packaging manufacturing business there with her brothers. "She was one of the few women there who studied in college and worked—she was the company's CFO,... View Details
Keywords: Financial Services
  • 24 Feb 2022
  • Op-Ed

Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC

institutions within individual and community networks. But they have not done so to date. Enter the SEC One novel way to assure that independent hospitals create network plans is to harness a new accounting standard, as specified by the... View Details
Keywords: by Regina Herzlinger and Richard Boxer; Health
  • 29 Feb 2024
  • Blog Post

African American Student Union Spotlight on Social Enterprise

The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight... View Details
  • Web

Faculty - Race, Gender & Equity

including Research Director,... Kristin W. Mugford Melvin Tukman Senior Lecturer of Business Administration Senior Associate Dean for Culture and Community Kristin Mugford is the Melvin Tukman Senior Lecturer of Business Administration in... View Details
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

As economies reopen after forced shutdowns caused by COVID-19, managers around the world are faced with a dual challenge: keep the workforce safe while preserving business viability in an evolving and volatile market. How should businesses start to design their “new... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 14 Jan 2020
  • Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

hundred,” Nagle says. Not everyone leaped on the knowledge right away, however. Since the academic community hadn’t anticipated this development, some researchers were quicker to use it than others. In order to figure out who those... View Details
Keywords: by Michael Blanding
  • Web

Industry Information - Alumni

biotechnology, drug discovery technologies, clinical diagnostics, healthcare IT, medical imaging, and medical devices, and provide local expertise along with a global perspective. BioSpace Leading online community for industry news and... View Details
  • Web

John H. McArthur | About

John H. McArthur 1934—2019 John H. McArthur, a member of the Harvard Business School community for more than six decades—as student (MBA 1959 and DBA 1963), as faculty member (beginning in 1962), as Dean (from 1980 to 1995), and as Dean... View Details