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      • October 2015
      • Case

      The Maine Food Cluster Project

      By: Karen Mills and Aldo Sesia
      The Libra Foundation is exploring how to grow the food sector in Maine using the strategy of creating a food cluster initiative. Maine is one of the poorest states in the United States and the food sector is one of the largest employers. Multiple efforts in... View Details
      Keywords: Development Economics; Food and Beverage Industry; Food and Beverage Industry; Maine; Vermont; Oregon; Denmark
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      Mills, Karen, and Aldo Sesia. "The Maine Food Cluster Project." Harvard Business School Case 316-008, October 2015.
      • September 2015 (Revised March 2017)
      • Case

      Château Margaux (Abridged)

      By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Food and Beverage Industry; Food and Beverage Industry; France
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      Ofek, Elie, Eric E. Vogt, and Robert J. Dolan. "Château Margaux (Abridged)." Harvard Business School Case 516-034, September 2015. (Revised March 2017.)
      • Article

      What to Know About Locating in a Cluster

      By: Willy C. Shih and Sen Chai
      As a study of two industry clusters in Denmark shows, factors that can make clusters attractive—easy people movement and knowledge spillovers—can also make it harder for individual companies to retain proprietary knowledge. View Details
      Keywords: Clusters; Clustering; Competitiveness; Life Sciences; Telecommunications; Science-based; Research And Development; Industry Clusters; Research; Innovation Strategy; Innovation and Management; Geographic Location; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Denmark
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      Shih, Willy C., and Sen Chai. "What to Know About Locating in a Cluster." Art. 57117. MIT Sloan Management Review 57, no. 1 (Fall 2015): 104–107.
      • August 2015 (Revised March 2017)
      • Supplement

      Planters Nuts (B): The Power of the Peanut

      By: Robert J. Dolan and Donald K. Ngwe
      This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details
      Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry
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      Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.)
      • August 2015 (Revised March 2017)
      • Case

      Planters Nuts

      By: Robert J. Dolan and Donald K. Ngwe
      In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details
      Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry
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      Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts." Harvard Business School Case 516-004, August 2015. (Revised March 2017.)
      • August 2015
      • Article

      Poultry in Motion: A Study of International Trade Finance Practices

      By: Pol Antràs and C. Fritz Foley
      This paper analyzes the financing terms that support international trade and sheds light on how these terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily... View Details
      Keywords: Risk and Uncertainty; International Finance; Financing and Loans; Trade
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      Antràs, Pol, and C. Fritz Foley. "Poultry in Motion: A Study of International Trade Finance Practices." Journal of Political Economy 123, no. 4 (August 2015): 853–901. (Revised May 2014. Online Appendix.)
      • June 2015
      • Case

      The Valuation and Financing of Lady M Confections

      By: Mihir A. Desai and Elizabeth A. Meyer
      This case explores the decision-making process that small, private businesses must undertake when considering an expansion and when selling equity to outside investors. In the process, students are asked to complete two exercises: a break-even analysis and a valuation... View Details
      Keywords: Lady M; Bakery; Foodservice Industry; Breakeven Analysis; Restaurant Industry; Forecasting; Forecast; Financial Analysis; Borrowing and Debt; Corporate Finance; Equity; Financial Management; Financial Strategy; Finance; Food; Valuation; Food and Beverage Industry; New York (city, NY)
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      Desai, Mihir A., and Elizabeth A. Meyer. "The Valuation and Financing of Lady M Confections." Harvard Business School Case 215-047, June 2015.
      • April 2015 (Revised July 2015)
      • Case

      Proxy Access at Whole Foods

      By: Jay Lorsch and Emily McTague
      Proxy access grants shareholders meeting certain ownership requirements the right to nominate directors for election to the board without going through a typical proxy contest. In August 2010 the SEC approved a rule granting proxy access for shareholders meeting... View Details
      Keywords: Board Of Directors; Proxy Advisor; Shareholder Activism; Shareholder Voting; Shareholder Votes; Proxy Battle; Institutional Change; Institutional Investing; Business and Shareholder Relations; Food and Beverage Industry; North America
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      Lorsch, Jay, and Emily McTague. "Proxy Access at Whole Foods." Harvard Business School Case 415-073, April 2015. (Revised July 2015.)
      • April 2015 (Revised March 2017)
      • Case

      Instacart and the New Wave of Grocery Startups

      By: John Deighton and Leora Kornfeld
      Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businessses like Webvan failed? What are the questions that this exploratory... View Details
      Keywords: Food Retailing; Outsourced Grocery Delivery; Online Ordering; Dynamic Pricing; Data Analytics; Marketing Strategy; Food; Distribution Channels; Business Startups; Food and Beverage Industry; California
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      Deighton, John, and Leora Kornfeld. "Instacart and the New Wave of Grocery Startups." Harvard Business School Case 515-089, April 2015. (Revised March 2017.)
      • April 2015
      • Teaching Note

      The Board of Directors at Market Basket

      By: Jay Lorsch and Emily McTague
      Teaching Note for the Board of Directors at Market Basket Case. View Details
      Keywords: Board; Board Of Directors; Corporate Governance; Governing and Advisory Boards; Food and Beverage Industry; North America
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      Lorsch, Jay, and Emily McTague. "The Board of Directors at Market Basket." Harvard Business School Teaching Note 415-074, April 2015.
      • April 2015
      • Case

      Dutch Bros. Coffee: A Compelling Future

      By: Joshua Margolis and Christine Snively
      Travis Boersma, co-founder and President of the Dutch Bros. coffee chain, faces three operational decisions that will shape the company's growth trajectory and distinctive culture. First, should they offer a specialty coffee at a subset of their stores in one region... View Details
      Keywords: Culture And Community; Service Management; Retail; Food; Managing Growth; Family Business; Small Business; Leadership; Culture; Food and Beverage Industry; Oregon
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      Margolis, Joshua, and Christine Snively. "Dutch Bros. Coffee: A Compelling Future." Harvard Business School Case 415-010, April 2015.
      • March 2015
      • Case

      West Coast Chill

      By: William A. Sahlman, Robert F. White and Stephanie Puzio
      The fall of 2010 marked the 20th year that Mitchell Joseph, a fourth generation beverage executive, serial entrepreneur, and the founder of the Joseph Company (the "Company"), had been working on developing the technology for a self-chilling can. Mitchell was at an... View Details
      Keywords: Entrepreneurial Finance; Entrepreneurship; Finance; Food and Beverage Industry; United States
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      Sahlman, William A., Robert F. White, and Stephanie Puzio. "West Coast Chill." Harvard Business School Multimedia/Video Case 815-704, March 2015.
      • March 2015 (Revised December 2016)
      • Case

      Evans Food

      By: Sunil Gupta
      In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living group of the General Management Program (GMP) at the Harvard Business School. Guerra was Vice President of Operations at Evans Food, a $100 million company, which produced pork... View Details
      Keywords: Food; Production; Cost Management; Supply Chain; Food and Beverage Industry; Food and Beverage Industry; United States
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      Gupta, Sunil. "Evans Food." Harvard Business School Case 515-095, March 2015. (Revised December 2016.)
      • March 2015
      • Case

      Unilever: Combatting Global Food Waste

      By: David F. Drake, Janice H. Hammond and Matthew G. Preble
      The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
      Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; North and Central America; Europe; Asia; Africa; Latin America; India
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      Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
      • February 2015 (Revised May 2017)
      • Case

      Delhaize Group: Developing Leaders

      By: Boris Groysberg and Sarah L. Abbott
      Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details
      Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Food and Beverage Industry; Food and Beverage Industry; Belgium
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      Groysberg, Boris, and Sarah L. Abbott. "Delhaize Group: Developing Leaders." Harvard Business School Case 415-019, February 2015. (Revised May 2017.)
      • February 2015 (Revised April 2015)
      • Case

      The Board of Directors at Market Basket

      By: Jay W. Lorsch and Emily McTague
      The firing of Market Basket CEO Arthur T. Demoulas by his cousin, Arthur S. Demoulas, and directors affiliated with him set off employee protests throughout the grocery store chain. Industry specialists estimated that Market Basket was losing close to ten million... View Details
      Keywords: Organizational Behavior; Shareholder Votes; Board Of Directors; Board Dynamics; Board Decisions; Boards; Grocery; Organizational Culture; Organizational Structure; Business and Shareholder Relations; Corporate Governance; Food and Beverage Industry; New England
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      Lorsch, Jay W., and Emily McTague. "The Board of Directors at Market Basket." Harvard Business School Case 415-044, February 2015. (Revised April 2015.)
      • February 2015
      • Teaching Note

      Eataly: Reimagining the Grocery Store

      By: Sunil Gupta and Michela Addis
      Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
      Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Entrepreneurship; Food; Customers; Innovation and Invention; Marketing; Food and Beverage Industry; Food and Beverage Industry; Europe; North and Central America; Asia
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      Gupta, Sunil, and Michela Addis. "Eataly: Reimagining the Grocery Store." Harvard Business School Teaching Note 515-078, February 2015.
      • January 2015
      • Case

      Eataly: Reimagining the Grocery Store

      By: Sunil Gupta, Michela Addis and Ruth Page
      Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
      Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Customers; Entrepreneurship; Food; Marketing; Food and Beverage Industry; Food and Beverage Industry; Europe; Asia; North and Central America
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      Gupta, Sunil, Michela Addis, and Ruth Page. "Eataly: Reimagining the Grocery Store." Harvard Business School Multimedia/Video Case 515-708, January 2015.
      • January 2015 (Revised March 2015)
      • Case

      Wegmans and Listeria: Developing a Proactive Food Safety System for Produce

      By: Ray A. Goldberg and Christine Snively
      In July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in... View Details
      Keywords: Food Safety; Food Safety Standards; Grocery; Safety; Food; Food and Beverage Industry; Food and Beverage Industry; Australia; United States
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      Goldberg, Ray A., and Christine Snively. "Wegmans and Listeria: Developing a Proactive Food Safety System for Produce." Harvard Business School Case 915-412, January 2015. (Revised March 2015.)
      • January 2015 (Revised April 2018)
      • Case

      CJ E&M: Creating a K-Culture in the U.S.

      By: Elie Ofek, Sang-Hoon Kim and Michael Norris
      Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
      Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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      Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
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