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  • All HBS Web  (1,358)
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    • News  (520)
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    • Events  (3)
    • Multimedia  (27)
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← Page 18 of 1,358 Results →
  • August 2024 (Revised November 2024)
  • Case

No Labels and the 2024 Presidential Insurance Plan

By: Robert F. White and Tom Quinn
After observing record voter dissatisfaction with the choices in the 2024 U.S. presidential election—Democratic nominee President Joe Biden and Republican nominee and former President Donald Trump—the bipartisan nonprofit No Labels decided to reserve ballot access in... View Details
Keywords: Disruption; Forecasting and Prediction; Lawsuits and Litigation; Failure; System Shocks; Political Elections; Motivation and Incentives; Governing Rules, Regulations, and Reforms; United States
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White, Robert F., and Tom Quinn. "No Labels and the 2024 Presidential Insurance Plan." Harvard Business School Case 825-044, August 2024. (Revised November 2024.)
  • April 1990
  • Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
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Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.

    Strict ID Laws Don't Stop Voters: Evidence form a U.S. Nationwide Panel, 2008-2018

    U.S. states increasingly require identification to vote—an ostensible attempt to deter fraud that prompts complaints of selective disenfranchisement. Using a difference-in-differences design on a panel data set with 1.6 billion observations, 2008–2018, we find that... View Details

      Anita Elberse

      Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

      Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

      Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
      • May 2016 (Revised June 2017)
      • Case

      India's Amul: Keeping Up with the Times

      By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
      Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
      Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
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      Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
      • 09 Apr 2012
      • Research & Ideas

      Who Sways the USDA on GMO Approvals?

      regulatory agencies serving the public instead end up advancing the interests of the companies they regulate. The main way companies accomplish this, economists theorize, is through lobbying and campaign contributions that convince... View Details
      Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness
      • September–October 2023
      • Article

      Building Brand Engagement: Lessons from NFTs and Collectibles

      By: Frank V. Cespedes and Ben Plomion
      The financial hype about Non-Fungible Tokens (NFTs) has cooled considerably since trading in that market went from more than $780 million on May 1, 2022 to less than $295 million for the entire month of May, 2023. But brands launch marketing campaigns in this medium,... View Details
      Keywords: Opportunities; Digital Strategy; Brands and Branding; Marketing Strategy
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      Cespedes, Frank V., and Ben Plomion. "Building Brand Engagement: Lessons from NFTs and Collectibles." European Business Review (September–October 2023): 2–5.
      • May 1986 (Revised February 1989)
      • Case

      Gillette Co.: Dry Idea Advertising (B), The Bake-Off

      Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details
      Keywords: Advertising; Product Marketing; Consumer Products Industry; United States
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      Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), The Bake-Off." Harvard Business School Case 586-043, May 1986. (Revised February 1989.)
      • 08 Jul 2014
      • News

      Why Are We Ignoring The Water Crisis In Detroit?

      • August 2023
      • Article

      Anti-Corruption, Government Subsidies, and Innovation: Evidence from China

      By: Lily Fang, Josh Lerner, Chaopeng Wu and Qi Zhang
      We leverage an exogenous shock—the crackdown on corrupt Chinese officials beginning in 2012—and examine how the allocation of research subsidies and innovative outcomes were affected. We argue that the staggered removal of provincial heads on corruption charges during... View Details
      Keywords: Government Subsidies; Research and Development; Innovation and Invention; Crime and Corruption; Government and Politics; China
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      Fang, Lily, Josh Lerner, Chaopeng Wu, and Qi Zhang. "Anti-Corruption, Government Subsidies, and Innovation: Evidence from China." Management Science 69, no. 8 (August 2023): 4363–4388.
      • 21 Nov 2019
      • News

      HBS Announces New Exhibit on U.S. Steel Corporation’s Use of Photography as a Public Relations Tool

      • Fall 2022
      • Article

      China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics

      By: Margaret Pearson, Meg Rithmire and Kellee Tsai
      Contrary to expectations that economic interdependence might lessen security conflict between China and the U.S. and its allies, much of the contestation between China and several OECD countries has focused on firms and economic links. This paper explains the... View Details
      Keywords: Globalized Markets and Industries; Government and Politics; Information Technology; China
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      Pearson, Margaret, Meg Rithmire, and Kellee Tsai. "China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics." International Security 47, no. 2 (Fall 2022): 135–176.
      • 28 Apr 2011
      • Op-Ed

      While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

      earthquake damage. They can take action now to ensure that America invests in growing our domestic stock of world-class suppliers. A national campaign to enhance supply-chain partnerships could also accelerate job creation. America needs... View Details
      Keywords: by Rosabeth Moss Kanter
      • December 1986 (Revised August 1988)
      • Case

      LifeSpan Inc.: Abbott Northwestern Hospital

      Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and... View Details
      Keywords: Nonprofit Organizations; Ethics; Marketing Communications; Health Care and Treatment; Service Industry; Health Industry; Minneapolis
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      Menezes, Melvyn A. "LifeSpan Inc.: Abbott Northwestern Hospital." Harvard Business School Case 587-104, December 1986. (Revised August 1988.)
      • 01 May 2008
      • Research & Ideas

      The Marketing Challenges of the China Olympics

      the Games by any company. Most consumers around the world do not let their political views affect their purchase decisions. However, we are likely to see Web sites promoting boycotts of Chinese brands such as Haier, TCL, and Lenovo. Late View Details
      Keywords: by John Quelch; Sports
      • October 2012
      • Article

      Target the Right Market

      By: Jill Avery and Thomas Steenburgh
      SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details
      Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States
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      Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
      • July 2017 (Revised September 2017)
      • Case

      Donald Trump Calls Carrier Corporation

      By: Andy Zelleke and Brian Tilley
      This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of “social responsibility” as a corporate ideal.... View Details
      Keywords: Corporate Social Responsibility; Board Decisions; Political Influence; Layoffs; Offshoring And Outsourcing; Manufacturing; United States; Mexico; Governing and Advisory Boards; Decision Making; Job Cuts and Outsourcing; Political Elections; Corporate Social Responsibility and Impact; Corporate Governance; Technology Industry; Manufacturing Industry; Connecticut; Indiana; Mexico
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      Zelleke, Andy, and Brian Tilley. "Donald Trump Calls Carrier Corporation." Harvard Business School Case 318-030, July 2017. (Revised September 2017.)
      • September 2019 (Revised January 2021)
      • Case

      Vispera: Visual Intelligence for Retail

      By: Yael Grushka-Cockayne and Gamze Yucaoglu
      The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details
      Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey
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      Grushka-Cockayne, Yael, and Gamze Yucaoglu. "Vispera: Visual Intelligence for Retail." Harvard Business School Case 620-022, September 2019. (Revised January 2021.)
      • February 2018 (Revised March 2018)
      • Case

      Kickstarting Tomato Jos in Nigeria

      By: Sophus A. Reinert and Risa Kavalercik
      In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details
      Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria
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      Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
      • August 2012
      • Teaching Note

      Mekanism: Engineering Viral Marketing

      By: Thales S. Teixeira
      The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
      Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
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      Teixeira, Thales S. "Mekanism: Engineering Viral Marketing." Harvard Business School Teaching Note 513-043, August 2012.
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