Publications

February 2021
Article

Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning

By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio

The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details

Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy

Read Now

2010
Article

Estimating the Attributable Cost of Physician Burnout in the United States

By: Shasha Han, Tait D. Shanafelt, Christine A. Sinsky, Karim M. Awad, Liselotte N. Dyrbye, Lynne C. Fiscus, Mickey Trockel and Joel Goh

Background: Although physician burnout is associated with negative clinical and organizational outcomes, its economic costs are poorly understood. As a result, leaders in health care cannot properly assess the financial benefits of initiatives to remediate... View Details

Keywords: Physicians; Burnout; Health; Health Care and Treatment; Employees; Cost; Programs; Policy; Health Industry

Read Now

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

customer-facing operating environment affects organizational design choices such as control systems, incentives, performance measurement, and ownership structures," explains Campbell. "Even firms that have very standardized business View Details

Keywords: by Julia Hanna; Retail

06 Apr 2017
News

Harvard Business School Professor Julio Rotemberg Dies at 63

October 2014 (Revised January 2016)
Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo

The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details

Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru

Research Summary

Current Projects

To further study team coaching and creativity, I have undertaken two field-based studies. In collaboration with Teresa Amabile, I am exploring helping and collaborative behaviors though the analysis of daily diary entries from creative work teams at a design firm.... View Details

August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

July 1972 (Revised September 1985)
Case

Saturday Evening Post (Revised)

Permits analysis of the need for adapting strategy to environmental change and for choosing among strategic alternatives in the light of new environmental opportunities. Management and board failures in these areas may be traced to some of the underlying causes,... View Details

Keywords: Journals and Magazines; Management Style; Values and Beliefs; Governing and Advisory Boards; Adaptation; Leadership Style; Media and Broadcasting Industry; United States

August 2013 (Revised November 2013)
Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan

January 2001 (Revised April 2004)
Case

Term Sheet Negotiations for Trendsetter, Inc.

Describes two aspiring entrepreneurs who have just received offering documents for venture funding (known as term sheets) from two venture capital firms. Neither of the entrepreneurs have experience in raising capital and they are wondering how to compare the two... View Details

Keywords: Venture Capital; Entrepreneurship; Decision Making

June 2017
Case

Obesity Management at Kaiser Permanente: A New Mindset for Healthcare Delivery?

By: Kevin Schulman, Gregory Leya and Christina Beveridge

Kaiser Permanente (KP) is the largest managed care organization in the United States with over 10 million members. KP evolved from a prepayment or capitation model that focuses the organization around the efficiency of care and the health of the population it serves.... View Details

Keywords: Operations; Health Care and Treatment; Business Model; Strategy; Health Industry; United States

March 2008 (Revised March 2022)
Case

Cadbury Schweppes: Capturing Confectionery (A)

By: David Collis, Toby Stuart and Troy Smith

In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details

Keywords: Business History; Strategy; Decision Choices and Conditions; Mergers and Acquisitions; Food and Beverage Industry

2022
Working Paper

The Disagreement Problem in Explainable Machine Learning: A Practitioner's Perspective

By: Satyapriya Krishna, Tessa Han, Alex Gu, Javin Pombra, Shahin Jabbari, Steven Wu and Himabindu Lakkaraju

As various post hoc explanation methods are increasingly being leveraged to explain complex models in high-stakes settings, it becomes critical to develop a deeper understanding of if and when the explanations output by these methods disagree with each other, and how... View Details

Keywords: AI and Machine Learning; Analytics and Data Science; Mathematical Methods

Read Now

February 2010 (Revised November 2013)
Case

Living PlanIT

By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul

Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details

Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal

December 1983 (Revised August 1988)
Background Note

The Start-Up Process

By: Howard H. Stevenson and Michael J. Roberts

Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage. View Details

Keywords: Business Startups

Marco Tabellini is an assistant professor in the Business, Government, and International Economy unit and is affiliated with the National Bureau of Economic Research (NBER), the Center for Economic Policy Research (CEPR), the Centre for Research... View Details

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States