Publications

May 2005
Supplement

Otis Elevator: An Interview with Ari Bousbib (video)

By: F. Warren McFarlan and Brian DeLacey

CEO Ari Bousbib talks about how IT is transforming Otis and the practical challenges they are overcoming. Visibly demonstrates what appropriate CEO involvement is in an IT-enabled business transformation. View Details

Keywords: Management Teams; Information Technology; Organizational Change and Adaptation; Leading Change; Construction Industry; Manufacturing Industry; Consumer Products Industry

21 Jan 2021
News

New Menu

In 2018, Andrew D. Ive (MBA 1997) launched Big Ideas Ventures to find and support the entrepreneurs positioned to mitigate the effects of climate change and help the world adapt to the realities of a warming planet. The firm’s first fund... View Details

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

When most people think of innovation, they envision developed-world companies such as the U.S.A.'s IBM, Japan's Sony, South Korea's Samsung, Finland's Nokia, or Switzerland's Novartis, technology leaders that have stayed at the cutting... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

January 2005 (Revised November 2005)
Case

Irene Charnley at Johnnic Group (A)

By: Linda A. Hill and Maria Farkas

When she becomes chairperson of a large telecommunications board, Irene Charnley must transform the mostly white-led company to be more representative of South Africa's demographics. A rewritten version of an earlier case. View Details

Keywords: Change Management; Organizational Change and Adaptation; Demographics; Communication Technology; Telecommunications Industry; South Africa

01 Dec 1997
News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to... View Details

Keywords: Robert Binstock

April 2001 (Revised February 2003)
Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details

Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Distribution Industry

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

is not much historical data and experience for managers to draw upon when developing or applying metrics, and many economic benefits of e-commerce projects are seen as difficult to measure. Further, the pace of change in e-business and... View Details

Keywords: by Marc J. Epstein

01 Jun 2007
News

A Juicy Story

sector. “What Apple is great at is figuring out how to invent cool technology and making it wonderfully easy to use,” he told the Wall Street Journal in June 2004. By then, sales of its iPod, introduced in 2001, had nearly quadrupled over... View Details

Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services

01 Apr 2001
News

Student Conferences Tackle Business Issues

academics for an exploration of new economy themes ranging from getting back to sustainable business models to the emerging wireless landscape. “Over the past year, we have seen a flight to quality in the technology market, where MBA... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

self-compacting solution to keep streets clean. Last year, however, the Massachusetts-based company’s CEO shared plans to change its business model from selling a product—waste and recycling stations—to selling a subscription-based... View Details

Keywords: by Michael Blanding; Energy

June 2019 (Revised February 2020)
Supplement

Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)

By: Tsedal Neeley, Paul Leonardi and Michael Norris

Supplements the (A) case, HBS No. 419-066, and provides information about what happened after the (A) case ends. View Details

Keywords: Agile; Values; Vision; Corporate Culture; Leadership; Transformation; Organizational Culture; Values and Beliefs; Digital Transformation; Technology Industry; United States; California

24 Apr 2014
News

Powering on wireless electricity

future when a heart pump can recharge without surgery. “Talk about changing people’s lives,” he says. The Massachusetts-based startup, which was the subject of an HBS case study, is already earning kudos internationally, having been... View Details

01 Sep 2011
News

Science Buddy

ScienceBuddies.org, a nonprofit designed to engage high-school students in hands-on science. Because choosing and getting started with a science project is often the hardest part for youngsters, the site asks students 26 questions about their interests and, based on... View Details

Keywords: Educational Support Services; Educational Services

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details