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      • March 2018
      • Article

      Global Business over Time

      By: Geoffrey Jones
      This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems... View Details
      Keywords: Global; Multinational; Business History; Globalization; Globalized Firms and Management; Globalized Markets and Industries; Economic Systems
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      Jones, Geoffrey. "Global Business over Time." Keiei ronshū [Meiji Business Review] 65, no. 1 (March 2018): 1–26.
      • 2018
      • Introduction

      Introduction

      By: Sophus A. Reinert
      BOOK ABSTRACT: When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of... View Details
      Keywords: Markets; Moral Sensibility; Government and Politics; Trade; History
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      Reinert, Sophus A. "Introduction." Introduction to Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought, edited by Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert, and Richard Whatmore, 1–22. Cambridge, MA: Harvard University Press, 2018.
      • 2018
      • Introduction

      Introduction: History and Political Economy

      By: Sophus A. Reinert and Robert Fredona
      This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis, and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
      Keywords: Economics; Government and Politics; History
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      Reinert, Sophus A., and Robert Fredona. "Introduction: History and Political Economy." Introduction to New Perspectives on the History of Political Economy, edited by Robert Fredona and Sophus A. Reinert, 11–32. New York: Palgrave Macmillan, 2018.
      • 2018
      • Book

      Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought

      By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore
      When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details
      Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History
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      Kapossy, Béla, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore, eds. Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought. Cambridge, MA: Harvard University Press, 2018.
      • 2018
      • Book

      New Perspectives on the History of Political Economy

      By: Robert Fredona and Sophus A. Reinert
      This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
      Keywords: Economics; Government and Politics; History
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      Fredona, Robert and Sophus A. Reinert, eds. New Perspectives on the History of Political Economy. New York: Palgrave Macmillan, 2018.
      • February 2018 (Revised April 2018)
      • Case

      Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

      By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
      This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive... View Details
      Keywords: State-owned Enterprise (SOE); Traditional Chinese Medicine; Yunnan; Yunnan Baiyao; Consumer Health; Enterprise Transformation; Transformation; Health; Business History; State Ownership; Private Ownership; Business Strategy; Commercialization; Competition; Consumer Products Industry; Health Industry; Pharmaceutical Industry; China
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      Chu, Michael, William C. Kirby, Nancy Hua Dai, and Yuanzhuo Wang. "Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise." Harvard Business School Case 318-078, February 2018. (Revised April 2018.)
      • February 2018 (Revised March 2018)
      • Case

      Kickstarting Tomato Jos in Nigeria

      By: Sophus A. Reinert and Risa Kavalercik
      In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details
      Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria
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      Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
      • 2019
      • Working Paper

      Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

      By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
      We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
      Keywords: Spoken Communication; Business History; Analytics and Data Science; Finance; Performance
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      Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna. "Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles." Harvard Business School Working Paper, No. 18-064, January 2018. (Revised May 2019.)
      • January 2018 (Revised May 2018)
      • Case

      AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century

      By: Daniel P. Gross and William R. Kerr
      By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that... View Details
      Keywords: AT&T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States
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      Gross, Daniel P., and William R. Kerr. "AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century." Harvard Business School Case 718-486, January 2018. (Revised May 2018.)
      • January 2018 (Revised October 2020)
      • Case

      The Rise and Rise (?) of Walmart (A): Battling Kmart

      By: Ramon Casadesus-Masanell, Eric Van den Steen and Karen Elterman
      This case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution,... View Details
      Keywords: Walmart; Kmart; Organization; Company Culture; Pricing; Procurement; Supercenter; Strategy; Competition; Organizational Culture; Competitive Strategy; Retail Industry; United States; Bentonville; Arkansas
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      Casadesus-Masanell, Ramon, Eric Van den Steen, and Karen Elterman. "The Rise and Rise (?) of Walmart (A): Battling Kmart." Harvard Business School Case 718-431, January 2018. (Revised October 2020.)
      • 2018
      • Chapter

      Historical Political Economy

      By: Sophus A. Reinert
      This book is a major contribution to the study of political economy. With chapters ranging from the origins of political economy to its most exciting research fields, this handbook provides a reassessment of political economy as it stands today, while boldly gesturing... View Details
      Keywords: Economics; Government and Politics; History
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      Reinert, Sophus A. "Historical Political Economy." Chap. 5 in The Palgrave Handbook of Political Economy, edited by Ivano Cardinale and Roberto Scazzieri, 133–169. London: Palgrave Macmillan, 2018.
      • 2018
      • Chapter

      Why Do So Many Chinese Students Come to the United States?

      By: William C. Kirby
      Many books offer information about China, but few make sense of what is truly at stake. The questions addressed in this unique volume provide a window onto the challenges China faces today and the uncertainties its meteoric ascent on the global horizon has provoked.... View Details
      Keywords: Asia; China; Emerging Country; Students; Education; Higher Education; Globalization; International Relations; History; Society; Education Industry; Asia; China; United States
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      Kirby, William C. "Why Do So Many Chinese Students Come to the United States?" Chap. 27 in The China Questions: Critical Insights into a Rising Power, edited by Jennifer Rudolph and Michael Szonyi, 219–230. Cambridge, MA: Harvard University Press, 2018.
      • December 2017 (Revised January 2024)
      • Case

      Globalization Past, 1850–1914 (A)

      By: Sophus A. Reinert and Federica Gabrieli
      On the evening of 3 August 1914, British Foreign Secretary Lord Edward Grey contemplated whether to advise King and Parliament to declare war on Germany in the wake of the country’s invasion of Belgium or to stay out of what quickly was becoming a world war triggered... View Details
      Keywords: The World; The Rise And Fall Of Globalization; World War; Globalization; War; Economics; Trade; Business Cycles; Economic Growth; Economic Slowdown and Stagnation; Society; History; Values and Beliefs; Macroeconomics
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      Reinert, Sophus A., and Federica Gabrieli. "Globalization Past, 1850–1914 (A)." Harvard Business School Case 718-023, December 2017. (Revised January 2024.)
      • December 2017 (Revised March 2018)
      • Case

      Kellogg Company/eighteen94 capital

      By: David Bell, Damien McLoughlin and Natalie Kindred
      With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details
      Keywords: CPG; Consumer Packaged Goods; Cereal; Battle Creek; Michigan; Breakfast; Snack; Agribusiness; Change Management; Growth Strategy; Corporate Venture Capital; Innovation; Startup; Brand; Brand & Product Management; Advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; Michigan; North America
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      Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
      • 2017
      • Working Paper

      Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

      By: Geoffrey Jones and Emily Grandjean
      This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
      Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
      • Article

      Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

      By: John A. Deighton
      The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
      Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
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      Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
      • November 2017
      • Case

      Outrageous Ambition: Duke University

      By: William C. Kirby and Yuanzhuo Wang
      Duke University had grown from a one room schoolhouse in rural North Carolina in 1859 to one of the leading research universities in the U.S. and the world. Since the late 1950s, Duke’s leaders had consciously used the process of strategic planning to guide the... View Details
      Keywords: Duke University; University Governance; Internationalization; Duke Kunshan University; Interdisciplinarity; Higher Education; Interdisciplinary Studies; Global Strategy; Governing and Advisory Boards; Business History; Growth and Development Strategy; Organizational Design; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Strategic Planning; Education Industry; United States; China; Singapore
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      Kirby, William C., and Yuanzhuo Wang. "Outrageous Ambition: Duke University." Harvard Business School Case 318-043, November 2017.
      • November 2017
      • Case

      The 'Wonder Drug' That Killed Babies

      By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble
      In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details
      Keywords: Regulation; Business and Government Relations; Business and Community Relations; Business and Stakeholder Relations; Product Marketing; Corporate Social Responsibility and Impact; Business History; Health; Government Legislation; Corporate Accountability; Ethics; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; Public Administration Industry; United States; United Kingdom; Australia; Germany; Europe
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      Krieger, Joshua Lev, Tom Nicholas, and Matthew Preble. "The 'Wonder Drug' That Killed Babies." Harvard Business School Case 818-044, November 2017.
      • Fourth Quarter 2017
      • Article

      Optimal Tilts: Combining Persistent Characteristic Portfolios

      By: Malcolm Baker, Ryan Taliaferro and Terry Burnham
      We examine the optimal weighting of four tilts in U.S. equity markets from 1968 through 2014. We define a “tilt” as a characteristic-based portfolio strategy that requires relatively low annual turnover. This is a continuum, with small size (a very persistent... View Details
      Keywords: Risk Anomaly; Beta; Capital Asset Pricing Model; Factor Investing
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      Baker, Malcolm, Ryan Taliaferro, and Terry Burnham. "Optimal Tilts: Combining Persistent Characteristic Portfolios." Financial Analysts Journal 73, no. 4 (Fourth Quarter 2017): 75–89.
      • November 2017
      • Article

      Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

      By: Cheng Gao, Tiona Zuzul, Geoffrey Jones and Tarun Khanna
      Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69... View Details
      Keywords: Institutional Voids; Intangible Resources; Emerging Markets; Reputation; Business History
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      Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Strategic Management Journal 38, no. 11 (November 2017): 2147–2167. (Video Abstract.)
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