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    • All HBS Web  (3,505)
      • Faculty Publications  (677)

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      • Article

      How Smart, Connected Products Are Transforming Competition

      By: Michael E. Porter and James E. Heppelmann
      Information technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These "smart,... View Details
      Keywords: Strategy; Competition; Information Technology; Transformation; Information Technology Industry
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      Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Competition." Harvard Business Review 92, no. 11 (November 2014): 64–88.
      • Article

      The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential

      By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton
      Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether... View Details
      Keywords: Risk and Uncertainty; Forecasting and Prediction; Performance Evaluation
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      Kupor, Daniella, Zakary L. Tormala, and Michael I. Norton. "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential." Journal of Experimental Social Psychology 55 (November 2014): 210–216.
      • October 2014 (Revised March 2015)
      • Case

      Integrated Reporting at Aegon

      By: Robert G. Eccles, George Serafeim, Sydney Ribot and Michael Krzus
      In 2011, Aegon adopted integrated reporting—a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial... View Details
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      Eccles, Robert G., George Serafeim, Sydney Ribot, and Michael Krzus. "Integrated Reporting at Aegon." Harvard Business School Case 315-011, October 2014. (Revised March 2015.)
      • Article

      A 'Present' for the Future: The Unexpected Value of Rediscovery

      By: Ting Zhang, Tami Kim, Alison Wood Brooks, Francesca Gino and Michael I. Norton
      Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the... View Details
      Keywords: History; Information Management; Cognition and Thinking
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      Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860.
      • 29 Sep 2014
      • Other Presentation

      Reshaping Regional Economic Development: Clusters and Regional Strategy

      By: Michael E. Porter
      Professor Michael Porter delivered a keynote speech at Mapping the Midwest's Future, a conference held in Minneapolis and hosted by the University of Minnesota that officially launched the new U.S. Cluster Mapping tool. His presentation focused on U.S. competitiveness... View Details
      Keywords: Clusters; Regional Strategy; Industry Clusters; Economics; Minneapolis; United States
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      Porter, Michael E. "Reshaping Regional Economic Development: Clusters and Regional Strategy." Mapping the Midwest's Future, Institute for Strategy and Competitiveness and University of Minnesota, Humphrey School of Public Affairs, Minneapolis, MN, September 29, 2014.
      • September 2014
      • Case

      Havas: Change Faster

      By: Karim R. Lakhani and Michael L. Tushman
      As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
      Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
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      Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
      • September 2014
      • Case

      Victors & Spoils: 'Born Open'

      By: Karim R. Lakhani and Michael L. Tushman
      Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the... View Details
      Keywords: Advertising Agency; Marketing; Crowdsourcing; Open Innovation; Growth; Acquisitions; Advertising; Advertising Campaigns; Digital Marketing; Acquisition; Innovation and Invention; Advertising Industry; United States
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      Lakhani, Karim R., and Michael L. Tushman. "Victors & Spoils: 'Born Open'." Harvard Business School Multimedia/Video Case 415-701, September 2014.
      • September 2014 (Revised November 2017)
      • Case

      Sustainability at IKEA Group

      By: V. Kasturi Rangan, Michael W. Toffel, Vincent Dessain and Jerome Lenhardt
      By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales, and planned to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had adopted in 2012 a new sustainability strategy that focused the... View Details
      Keywords: Furnishing; Sustainability; Supply Chain; Wood; Customer Value and Value Chain; Supply Chain Management; Environmental Sustainability; Growth and Development Strategy; Consumer Products Industry
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      Rangan, V. Kasturi, Michael W. Toffel, Vincent Dessain, and Jerome Lenhardt. "Sustainability at IKEA Group." Harvard Business School Case 515-033, September 2014. (Revised November 2017.)
      • Article

      Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

      By: Melanie Rudd, Jennifer Aaker and Michael I. Norton
      Across six field and laboratory experiments, participants assigned a more concretely-framed prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of... View Details
      Keywords: Prosocial Behavior; Goal Framing; Affective Forecasting; Goals and Objectives; Happiness; Philanthropy and Charitable Giving
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      Rudd, Melanie, Jennifer Aaker, and Michael I. Norton. "Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness." Journal of Experimental Social Psychology 54 (September 2014): 11–24.
      • September 2014
      • Article

      OSHA Inspections Should Be Welcome: Results from a Natural Field Experiment in California

      By: David I. Levine and Michael W. Toffel
      For companies with strong internal occupational safety and health auditing programs, OSHA inspections might seem a formality that risk uncovering, at most, nitpicky deviations from the thousands of pages of safety regulations. For those with poor safety practices, OSHA... View Details
      Keywords: Business and Government Relations; Operations; Safety; Governance Compliance; United States; California
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      Levine, David I., and Michael W. Toffel. "OSHA Inspections Should Be Welcome: Results from a Natural Field Experiment in California." The Compass (Newsletter of the American Society of Safety Engineers) 14, no. 1 (September 2014): 4.
      • 2016
      • Working Paper

      Signaling without Certification: The Critical Role of Civil Society Scrutiny

      By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel
      In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details
      Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation
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      Kayser, Susan A., John W. Maxwell, and Michael W. Toffel. "Signaling without Certification: The Critical Role of Civil Society Scrutiny." Harvard Business School Working Paper, No. 15-009, August 2014. (Revised July 2016.)
      • Article

      The (Perceived) Meaning of Spontaneous Thoughts

      By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
      Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details
      Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking
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      Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.
      • July 2014
      • Article

      Convergence of Position Auctions under Myopic Best-Response Dynamics

      By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu and Michael Schwarz
      We study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we demonstrate that the dynamic... View Details
      Keywords: Sponsored Search; Advertising; Google; Equilibrium Selection; Online Advertising; Advertising Industry
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      Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu, and Michael Schwarz. "Convergence of Position Auctions under Myopic Best-Response Dynamics." ACM Transactions on Economics and Computation 2, no. 3 (July 2014): 1–20.
      • 2014
      • Article

      Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal

      By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker
      Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details
      Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence
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      Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270.
      • June 2014 (Revised May 2017)
      • Case

      Southeastern Asset Management Challenges Buyout at Dell

      By: Paul Healy, Suraj Srinivasan and Aldo Sesia
      In late 2012, Michael Dell wants to take Dell Inc., the company he founded, private. Mr. Dell believes that the successful company's transformation from a personal computer (PC) manufacturer to an enterprise solutions and services provider (ESS) is dependent on going... View Details
      Keywords: Leveraged Buyout Transaction; Leveraged Recapitalization; Management Buyout; Dell, Inc.; Hedge Fund; Corporate Governance Theory; Valuation; Valuation Ratios; Valuation Methodologies; Board Of Directors; Boards Of Directors; Carl Icahn; Computer Services Industries; Proxy Contest; Proxy Battles; Proxy Fight; Proxy Advisor; Financial Accounting; Financial Analysis; Financial Ratios; Finance; Corporate Accountability; Corporate Governance; Corporate Finance; Leveraged Buyouts; Computer Industry; United States
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      Healy, Paul, Suraj Srinivasan, and Aldo Sesia. "Southeastern Asset Management Challenges Buyout at Dell." Harvard Business School Case 114-015, June 2014. (Revised May 2017.)
      • June 2014 (Revised April 2015)
      • Supplement

      OrthoChoice: Bundled Payments in the County of Stockholm (B)

      By: Michael E. Porter, Clifford M. Marks and Zachary C. Landman
      By the end of 2008, all major hospitals (one of which was private) and three private specialized orthopedic centers signed OrthoChoice contracts. In 2009, hip and knee replacements in the County of Stockholm for relatively healthy patients began being reimbursed. By... View Details
      Keywords: Hip Replacement; Bundled Payment; Knee Replacement; Value Agenda; Strategy; Health Care Industry; Health; Health Care and Treatment; Health Disorders; Health Industry; Sweden
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      Porter, Michael E., Clifford M. Marks, and Zachary C. Landman. "OrthoChoice: Bundled Payments in the County of Stockholm (B)." Harvard Business School Supplement 714-515, June 2014. (Revised April 2015.)
      • May 2014
      • Case

      WeaveTech: High Performance Change

      By: Michael Beer and Paul Swiercz
      WeaveTech, formerly Johnson-Ware, is a clothing company that produces jackets, coats, overalls, coveralls, and fire-resistant clothing for the military. A private equity firm renamed the company after it acquired Johnson-Ware several years ago. WeaveTech now faces a... View Details
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      Beer, Michael, and Paul Swiercz. "WeaveTech: High Performance Change." Harvard Business School Brief Case 914-553, May 2014.
      • 22 May 2014
      • Other Presentation

      Inclusion of Small Business in Value Chains

      By: Michael E. Porter
      Prerecorded CSV video played as part of the panel "Inclusion of small business in value chains - international experiences," Business Linkages conference. This event was hosted by the leading Brazilian small business development agency, Sebrae, on May 21 and May 22,... View Details
      Keywords: Creating Shared Value; Value Chain; Society; Customer Value and Value Chain; Brazil
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      Porter, Michael E. "Inclusion of Small Business in Value Chains." Sebrae, São Paulo, Brazil, May 22, 2014.
      • 13 May 2014
      • Other Presentation

      Creating Shared Value: Becoming a Movement

      By: Michael E. Porter
      CSV presentation from the 2014 Shared Value Leadership Summit held by FSG. Topics include: shared value momentum, shared value in extractives, and shared value and investors. View Details
      Keywords: Investing; Society; New York (city, NY)
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      Porter, Michael E. "Creating Shared Value: Becoming a Movement." Shared Value Leadership Summit, FSG, New York, NY, May 13, 2014.
      • 13 May 2014
      • Other Presentation

      Creating Shared Value: Becoming a Movement

      By: Michael E. Porter and Mark R. Kramer
      CSV presentation from the 2014 Shared Value Leadership Summit held by FSG. Topics include: shared value momentum, shared value in extractives, and shared value and investors. View Details
      Keywords: Extractive Industries; Investing; Investment; Creating Shared Value; Society; Mining Industry; Energy Industry; New York (city, NY)
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      Porter, Michael E., and Mark R. Kramer. "Creating Shared Value: Becoming a Movement." Shared Value Leadership Summit, FSG, New York, NY, May 13, 2014.
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