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20 Jul 2015
News

Better innovation

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

class content, geared to having them develop their ideas for a new venture, build rapid prototypes of their new products, test these prototypes with customers, and assess the viability of the resulting venture by developing a pitch deck... View Details

15 Feb 2022
News

How Managers Can Build a Culture of Experimentation

Article

National Trends in the Safety Performance of Electronic Health Record Systems From 2009 to 2018

By: David Classen, A Jay Holmgren, Zoe Co, Lisa Newmark, Diane Seger, Melissa Danforth and David Bates

Importance Despite the broad adoption of electronic health record (EHR) systems across the continuum of care, safety problems persist. Objective To measure the safety performance of operational EHRs in hospitals across the country during a 10-year period. Design,... View Details

Keywords: Electronic Health Record Systems; Health Care and Treatment; Information Technology; Performance; Safety; Measurement and Metrics; United States

March 2022 (Revised January 2025)
Technical Note

Statistical Inference

By: Iavor I. Bojinov, Michael Parzen and Paul Hamilton

This note provides an overview of statistical inference for an introductory data science course. First, the note discusses samples and populations. Next the note describes how to calculate confidence intervals for means and proportions. Then it walks through the logic... View Details

Keywords: Data Science; Statistics; Mathematical Modeling; Mathematical Methods; Analytics and Data Science

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

In the late 1980s, scientists for New York City-based drug-maker Pfizer began testing what was then known as compound UK-92,480 for the treatment of angina. Although UK-92,480 seemed promising in the lab and in animal tests, the compound... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

2013
Working Paper

Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier

We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details

Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry

February 2016 (Revised June 2016)
Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland

November 2024
Case

Helium: Crowdsourcing a National Telecom Network

By: Jorge Tamayo and Mahesh Ramakrishnan

In 2024, Helium is running a pilot to test pricing models for their innovative crowdsourcing approach to building out a national telecom network. View Details

Keywords: Networks; Telecommunications Industry; United States

February 2003
Exercise

Restructuring the U.S. Steel Industry: Spreadsheet Exercise

By: William E. Fruhan Jr.

Description of an EXCEL spreadsheet exercise to test the impact of changes in wage rates on the value of debt and equity securities. View Details

Keywords: Equity; Debt Securities; Valuation; Wages; Restructuring; Steel Industry

March 2023
Case

MrBeast: Building a YouTube Empire

By: Anita Elberse and Oliver Band

Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details

Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry

Teaching Interest

Strategy For Entrepreneurs

By: Rembrand M. Koning

Strategy for Entrepreneurs (SFE) helps students develop better strategies for the ventures they start, the startups they will join, and the new companies they might invest in. The course pushes students to write down a theory of value and then design and run... View Details

April 2020 (Revised August 2021)
Case

Singapore: 'Facing Challenges Together'

By: Richard H.K. Vietor

Since its expulsion from Malaysia in 1965, Singapore had transformed itself from a third world island nation into a vibrant city-state with one of the highest levels of GDP per capita in the world. However, sluggish demand among Singapore's major trade partners began... View Details

November 2015
Article

The Highest Form of Intelligence: Sarcasm Increases Creativity for Both Expressers and Recipients

By: Li Huang, F. Gino and Adam D. Galinsky

Sarcasm is ubiquitous in organizations. Despite its prevalence, we know surprisingly little about the cognitive experiences of sarcastic expressers and recipients or their behavioral implications. The current research proposes and tests a novel theoretical model in... View Details

Keywords: Creativity; Cognition and Thinking

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2024
Working Paper

Antibiotic Treatments for Ulcers--Eradicating H-Pylori Infections: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins

This case history describes how a chance discovery of bacteria that infect stomach linings completely changed how physicians treat ulcers. Specifically, we chronicle how: 1) two Australian physicians brought the bacterial infection to the world’s attention and... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

July–August 2011
Article

Putting Business Models Under the Microscope

By: K. Merchant, Tatiana Sandino and D. Huelsbeck

The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details

Keywords: Business Model; Financial Management; Performance Evaluation

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June 1989 (Revised September 1992)
Case

Dominion Motors & Controls Ltd.

The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a... View Details

Keywords: Product; Competition; Product Marketing; Manufacturing Industry; Canada

2016
Book

Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work

By: Joseph L. Badaracco

Part of a manager's job is making tough calls, and the hardest challenge can be resolving "gray area” problems—situations in which analysis of the numbers, facts, and data fails to provide a clear answer. Gray areas test not only managers’ skills but also their... View Details

Keywords: Business or Company Management; Decision Choices and Conditions

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July 2007 (Revised January 2008)
Case

Andrea Jung: Empowering Avon Women (A)

By: William W. George, Diana Mayer and Andrew N. McLean

In October 2005 Andrea Jung is coping with a 30% decline in Avon's stock price--the biggest test of her leadership since she became CEO in 2000. View Details

Keywords: Leadership; Price; Stocks; Crisis Management; Gender

2020
Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke

Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details

Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research

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