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  • Research Summary

Customer-Centric Marketing Strategy

By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Teaching Interest

Field Course: Social Innovation Lab

By: Brian L. Trelstad
Co-taugh with Prof. John Kim
This course provides students an opportunity to use the discipline of entrepreneurial... View Details
Keywords: Innovation and Invention; Social Enterprise
  • Research Summary

Globalization of Human Capital

By: Nitin Nohria
One of the most significant dimensions of the current wave of globalization is the globalization of human capital. Whether it is low cost, skilled manufacturing workers in China, software and customer service professionals in India, or highly skilled employees in... View Details
  • Research Summary

Managing sustainability in supply chains

By: Michael W. Toffel
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
Keywords: Environment; Environmental Performance; Environmental Regulation; Environmental Strategy; Regulation; Supply Chain; Supply Chain Management; Manufacturing Industry; Auto Industry; Service Industry; Construction Industry; United States; California
  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • Research Summary

Masters of Strategy

By: David B. Yoffie

Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs... View Details

  • Research Summary

Overview

By: Robert Simons
Professor Simons is currently studying how executives make their businesses more competitive using innovative structural designs and performance measurement systems. He has a number of ongoing research projects on this topic, and teaches MBA and executive education... View Details
Keywords: Strategy Execution; Organization Design; Management Control Systems; Performance Measurement; Competitiveness
  • Research Summary

Overview

By: Rohit Deshpande
Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
  • Research Summary

Overview

By: William C. Kirby
A historian by training, Professor Kirby examines contemporary China's business, economic, and political development in an international context. He writes and teaches on the growth of modern companies in China (Chinese and foreign; state-owned and private); Chinese... View Details
Keywords: China; Internationalization; Educational Policy And Politics; Infrastructure; Government And Business; The Revival Of Family Business In China; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Agribusiness; Education; Entrepreneurship; Globalization; Governance; Government and Politics; History; Philanthropy and Charitable Giving; Social Enterprise; Auto Industry; Education Industry; Food and Beverage Industry; Health Industry; Semiconductor Industry; Asia; Europe; North and Central America
  • Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research focuses on the implications for the ways we work and live, and what we can do to... View Details

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Strategy and Technology

By: David B. Yoffie

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details

  • Teaching Interest

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
  • Research Summary

The Political Power of Weak Interests

By: Gunnar Trumbull

One of the most broadly accepted theoretical claims of public policy is the proposal that interests shared by a large set of actors tend to be under-represented in public policy. From Mancur Olson to George Stigler to James Q. Wilson, our most influential theorists... View Details

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