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3 Apr 2014 - 5 Apr 2014
Conference Presentation

Visualizing the Taste: The Federal Policy and Corporate Enterprises of Food Color from the 1880s to the 1930s

By: Ai Hisano

July 2021
Article

Availability and Nutrient Composition of Vegetarian Items at U.S. Fast-Food Restaurants

By: Caroline G. Dunn, Mark J. Soto, Sophia V. Hua, Elizabeth A. Keenan, Lindsay M. Jaacks, Julia A. Wolfson and Sara N. Bleich

Research Questions: What are patterns in availability of vegetarian items in U.S. fast-food chains (2012 to 2018) and are there differences in nutrient composition between and within vegetarian and nonvegetarian items annually and over time?
Key Findings: In this... View Details

Keywords: Fast Food; Restaurants; Vegetarian; Consumer Health; Sodium; Food; Nutrition; Health; Food and Beverage Industry; United States

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October 2012 (Revised May 2014)
Case

J Sainsbury Plc, Road to Recovery

By: John R. Wells and Galen Danskin

In 2012, J Sainsbury Plc (Sainsbury's), the number three supermarket chain in the UK with £22.3 billion in sales, appeared to have put the troubles of the past behind it. For over 70 years, Sainsbury's had been the UK's largest grocer, but Tesco had overtaken it in... View Details

Keywords: United Kingdom; Retailing; Food; Tesco; Sainsbury; Strategy; Competitive Strategy; Global Strategy; Retail Industry; United Kingdom

December 2014 (Revised February 2017)
Case

Simplot Plant Sciences: Designing a Better Potato

By: Jose B. Alvarez and Mary Shelman

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details

Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States

2015
Conference Presentation

The Color of New Tastes: State Power, Industry, and Hegemony of Vision in Modern Food Stores in the United States, 1870s-1930s

By: Ai Hisano

November 2009
Article

Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

By: Nava Ashraf, Xavier Gine and Dean Karlan

Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops... View Details

Keywords: Export Crop; Field Experiment; Food Safety Standards; Plant-Based Agribusiness; Trade; Profit; Marketing; Standards; Failure; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Kenya; European Union

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December 2014
Case

JBS

By: David E. Bell

JBS is a Brazilian protein company that started in beef, but has quickly expanded into pork and chicken, and around the world. The company has many critics who say it has expanded too quickly and that it is overextended financially. The case allows the reader to form... View Details

Keywords: Protein; Beef; Brazil; Prepared Foods; Agribusiness; Agriculture; Expansion; Growth Management; Food; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Brazil

Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details

Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States

spring 1986
Book Review

Book Review of No Free Lunch: Food and Revolution in Cuba Today, edited by Medea Benjamin, Joseph Collins, and Michael Scott in Calories Count in Cuba

By: James E. Austin

Keywords: Food; Government and Politics; Cuba

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October 2012 (Revised December 2013)
Case

Urbanizing China

By: Lakshmi Iyer and G.A. Donovan

In 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social,... View Details

Keywords: China; Urbanization; Industrialization; Property Rights; Local Government Finance; Social Protest; Business Environment; Food Security; Safety; Change Management; Food; Urban Development; Social Issues; Growth and Development Strategy; Public Administration Industry; Agriculture and Agribusiness Industry; China

February 2014 (Revised August 2015)
Case

Mission Produce

By: Jose B. Alvarez and Mary Shelman

As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply... View Details

Keywords: Fresh Produce; Food; Peru; Vertical Integration; Supply Chain; Agriculture; Agribusiness; Food and Beverage Industry; Food and Beverage Industry; United States; Peru

July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

2018
Book

Varieties of Green Business: Industries, Nations and Time

By: Geoffrey Jones

Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides... View Details

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November 2014 (Revised July 2019)
Case

Cravia: Launching High Growth Ventures in the Middle East

By: Lynda Applegate and Michael Norris

Walid Hajj (HBS '95), CEO of Dubai-based restaurant franchising company Cravia considers how best to expand his business in the fast-growing Gulf region. Should he add more American brands, expand to nearby countries, or open more of his current lineup of restaurants? View Details

Keywords: Entrepreneurship In Emerging Markets; Entrepreneurs; Middle East; Franchise; Food Retail Franchising; Franchise Ownership; Entrepreneurship; Emerging Markets; Expansion; Food and Beverage Industry; United Arab Emirates; Dubai

June 2013
Case

Jamba Juice (A)

By: J. Bruce Harreld and Christian Karega

James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two-part case presents the various strategic options White is considering. It then... View Details

Keywords: Beverage Industry; Strategy Execution; Turnarounds; Consumer Marketing; Franchising; Food Retail Franchising; Strategy; Leadership; Food and Beverage Industry; United States

April 2015
Case

Dutch Bros. Coffee: A Compelling Future

By: Joshua Margolis and Christine Snively

Travis Boersma, co-founder and President of the Dutch Bros. coffee chain, faces three operational decisions that will shape the company's growth trajectory and distinctive culture. First, should they offer a specialty coffee at a subset of their stores in one region... View Details

Keywords: Culture And Community; Service Management; Retail; Food; Managing Growth; Family Business; Small Business; Leadership; Culture; Food and Beverage Industry; Oregon

21 Apr 2018
Panel Discussion

Discussion of "Identification of Dynamic Games with Multiple Equilibria and Unobserved Heterogeneity with Application to Fast Food Chains In China," by Yao Luo, Ping Xiao, Ruli Xiao

By: David Hao Zhang

April 2015 (Revised March 2017)
Case

Instacart and the New Wave of Grocery Startups

By: John Deighton and Leora Kornfeld

Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businessses like Webvan failed? What are the questions that this exploratory... View Details

Keywords: Food Retailing; Outsourced Grocery Delivery; Online Ordering; Dynamic Pricing; Data Analytics; Marketing Strategy; Food; Distribution Channels; Business Startups; Food and Beverage Industry; California

December 2015 (Revised April 2019)
Case

Chicken Republic

By: Jose Alvarez and Natalie Kindred

Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details

February 2022 (Revised April 2024)
Case

Aleph Farms: A New Culture of Meat

By: Elie Ofek and Jeff Huizinga

Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details

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