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      • Faculty Publications  (610)

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      • July–August 2013
      • Article

      Complementary Goods: Creating, Capturing, and Competing for Value

      By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
      This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise... View Details
      Keywords: Complementary Goods; Product Development; Royalty Fees; Product Marketing; Competition
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      Yalcin, Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky. "Complementary Goods: Creating, Capturing, and Competing for Value." Marketing Science 32, no. 4 (July–August 2013): 554–569.
      • Summer 2013
      • Article

      IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

      By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih
      Firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, this article introduces the concept of "IP... View Details
      Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Innovation Strategy; Intellectual Property; Value
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      Henkel, Joachim, Carliss Y. Baldwin, and Willy C. Shih. "IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property." California Management Review 55, no. 4 (Summer 2013): 65–82.
      • Summer 2013
      • Article

      Strategic Management of Intellectual Property: An Integrated Approach

      By: William W. Fisher III and Felix Oberholzer-Gee
      In many organizations, the R&D, strategy, and legal functions are poorly integrated. As a consequence, firms miss opportunities to create and exploit the value of intellectual property. Functional silos are one reason for the lack of integration. More important,... View Details
      Keywords: Innovation Management; Strategic Management; Legal Aspects Of Business; Licensing; Law; Innovation and Management; Knowledge Management; Intellectual Property; Business Strategy
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      Fisher III, William W., and Felix Oberholzer-Gee. "Strategic Management of Intellectual Property: An Integrated Approach." California Management Review 55, no. 4 (Summer 2013): 157–183.
      • June 2013
      • Case

      Olympic Rent-A-Car U.S.: Customer Loyalty Battles

      By: John Deighton and James T. Kindley
      The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates... View Details
      Keywords: Customer Relationship Management; Competitive Strategy; Marketing; Operations; Auto Industry; Service Industry
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      Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles." Harvard Business School Brief Case 913-568, June 2013.
      • 2013
      • Dissertation

      Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

      By: Clarence Lee, Vineet Kumar and Sunil Gupta
      Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
      Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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      Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
      • May 2013 (Revised May 2014)
      • Case

      Innovation at the Boston Consulting Group

      By: Robert G. Eccles, Das Narayandas and Penelope Rossano
      This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations. View Details
      Keywords: Innovation; Strategy Consulting; Professional Service Firm; Knowledge Management; Client Management; Product Development; Leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry
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      Eccles, Robert G., Das Narayandas, and Penelope Rossano. "Innovation at the Boston Consulting Group." Harvard Business School Case 313-137, May 2013. (Revised May 2014.)
      • May 2013
      • Teaching Note

      Coca-Cola: Residual Income Valuation

      By: Suraj Srinivasan and Edward J. Riedl
      Teaching note for a case of the same title that introduces students to the residual income (also known as the abnormal earnings) valuation model using the firm Coca-Cola. Students are provided with the primary financial statements (through fiscal 2010) and forecast... View Details
      Keywords: Valuation; United States
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      Srinivasan, Suraj, and Edward J. Riedl. "Coca-Cola: Residual Income Valuation." Harvard Business School Teaching Note 113-065, May 2013.
      • 2013
      • Article

      Learning and the Disappearing Association Between Governance and Returns

      By: Lucian A. Bebchuk, Alma Cohen and Charles C.Y. Wang
      The correlation between governance indices and abnormal returns documented for 1990–1999 subsequently disappeared. The correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and... View Details
      Keywords: Corporate Governance; Investment Return; Operations; Performance; Value; Learning; Business Earnings; Behavioral Finance
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      Bebchuk, Lucian A., Alma Cohen, and Charles C.Y. Wang. "Learning and the Disappearing Association Between Governance and Returns." Journal of Financial Economics 108, no. 2 (May 2013): 323–348. (2013 IRRCi Investor Research Award.)
      • April 2013
      • Article

      Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

      By: Ramon Casadesus-Masanell and Feng Zhu
      This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details
      Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly
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      Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Strategic Management Journal 34, no. 4 (April 2013): 464–482.
      • March 2013
      • Case

      NovaStar Financial: A Short Seller's Battle

      By: Suraj Srinivasan and Amy Kaser
      The NovaStar case describes the challenges faced by short seller Marc Cohodes of hedge fund Rocker Partners as he tried to expose what he thought was widespread fraud in mortgage lender NovaStar Financial. The case is set in the time period from 2001 to 2007 and tracks... View Details
      Keywords: Short Selling; Financial Accounting; Financial Analysis; Financial Analysts; Valuation; Business Analysis; Financial Statement Analysis; Financial Statements; Securitization; Securities Analysis; Fraud; Accounting Quality; Accounting Red Flags; Accounting Restatements; Hedge Fund; Hedge Funds; Accounting Scandal; Accounting Fraud; Financial Crisis; Financial Intermediaries; Financial Firms; Corporate Accountability; Subprime Lending; Mortgage Lending; Accounting; Accrual Accounting; Fair Value Accounting; Governance; Governance Compliance; Corporate Governance; Governance Controls; Financial Services Industry; United States; California
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      Srinivasan, Suraj, and Amy Kaser. "NovaStar Financial: A Short Seller's Battle." Harvard Business School Case 113-120, March 2013.
      • March 2013 (Revised May 2013)
      • Case

      Building Innovation at Terrapin Bright Green

      By: Amy C. Edmondson, Sydney Ribot and Mary Saunders
      Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the... View Details
      Keywords: Integrated Design; Entrepreneurs; Creative Industries; CONSULTING Firms; Energy; Design; Governance; Growth and Development; Innovation and Invention; Knowledge; Labor; Organizations; Problems and Challenges; Research; Strategy; Value; Consulting Industry; New York (city, NY)
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      Edmondson, Amy C., Sydney Ribot, and Mary Saunders. "Building Innovation at Terrapin Bright Green." Harvard Business School Case 613-053, March 2013. (Revised May 2013.)
      • 2012
      • Chapter

      Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

      By: Jill Avery and Susan Fournier
      With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
      Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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      Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
      • March 2013
      • Article

      Misvaluing Innovation

      By: Lauren Cohen, Karl Diether and Christopher Malloy
      We demonstrate that a firm's ability to innovate is predictable, persistent, and relatively simple to compute, and yet the stock market ignores the implications of past successes when valuing future innovation. We show that two firms that invest the exact same in... View Details
      Keywords: Innovation; Return Predictability; R&D; Information; Forecasting and Prediction; Research and Development; Innovation and Invention
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      Cohen, Lauren, Karl Diether, and Christopher Malloy. "Misvaluing Innovation." Review of Financial Studies 26, no. 3 (March 2013): 635–666.
      • February 2013
      • Case

      New Earth Mining, Inc.

      By: William E. Fruhan and Wei Wang
      New Earth Mining is one of the largest producers of precious metals in the U.S. While the firm operates mines primarily in the U.S. and Canada, it has also made substantial investments in gold exploration projects in Australia and Chile. New Earth has been very... View Details
      Keywords: South Africa; Capital Budgeting; International Business; Return On Investment; Mining; Risk and Uncertainty; Risk Management; Valuation; Investment; Diversification; Mining Industry; Australia; South Africa; Chile; Canada; United States
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      Fruhan, William E., and Wei Wang. "New Earth Mining, Inc." Harvard Business School Brief Case 913-548, February 2013.
      • February 2013
      • Article

      Does Shareholder Proxy Access Improve Firm Value? Evidence from the Business Roundtable Challenge

      By: Bo Becker, Guhan Subramanian and Daniel B. Bergstresser
      We use the Business Roundtable's challenge to the SEC's 2010 proxy access rule as a natural experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and... View Details
      Keywords: Financial Markets; Business and Shareholder Relations
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      Becker, Bo, Guhan Subramanian, and Daniel B. Bergstresser. "Does Shareholder Proxy Access Improve Firm Value? Evidence from the Business Roundtable Challenge." Journal of Law & Economics 56, no. 1 (February 2013): 127–160.
      • February 2013 (Revised April 2013)
      • Case

      Monique Leroux: Leading Change at Desjardins

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete... View Details
      Keywords: Change Barriers; Leadership; Women And Leadership; Cooperatives; Social Enterprise; Financial Firms; Communication Strategy; Change Management; Transformation; Communication; Financial Services Industry; Canada
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Monique Leroux: Leading Change at Desjardins." Harvard Business School Case 313-107, February 2013. (Revised April 2013.)
      • January 2013 (Revised August 2013)
      • Case

      First Solar: CFRA's Accounting Quality Concerns

      By: Suraj Srinivasan and Ian McKown Cornell
      The case relates to accounting quality analysis conducted by the leading research firm Center for Financial Research and Analysis (CFRA) on companies in the solar industry with a focus on First Solar Inc. In 2009, CFRA was concerned that First Solar, like much of the... View Details
      Keywords: Accounting; Accounting Quality; Financial Accounting; Financial Statement Analysis; Accounting Fraud; Accounting Red Flags; Accounting Scandal; Risk and Uncertainty; Quality; Earnings Management; Valuation; Crime and Corruption; Financial Statements; Energy Sources; Green Technology Industry; Accounting Industry; Energy Industry
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      Srinivasan, Suraj, and Ian McKown Cornell. "First Solar: CFRA's Accounting Quality Concerns." Harvard Business School Case 113-044, January 2013. (Revised August 2013.)
      • January 2013 (Revised December 2024)
      • Case

      MuMaté

      By: Thomas Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry
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      Eisenmann, Thomas, and Alex Godden. "MuMaté." Harvard Business School Case 813-085, January 2013. (Revised December 2024.)
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-1): Confidential for Maxwell

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-1): Confidential for Maxwell." Harvard Business School Supplement 813-149, January 2013. (Revised March 2013.)
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-2): Confidential for Cantor

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-2): Confidential for Cantor." Harvard Business School Supplement 813-150, January 2013. (Revised March 2013.)
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