Publications

27 Jul 2020
News

Fact check: A cashless society isn't imminent and wouldn't mean total end of cash

How did they start?

HOW TO ACQUIRE YOUR FIRST 1,000 CUSTOMERS ONLINE. Do’s and don'ts based on what worked for Uber, Airbnb and other tech startups. This slide deck goes into details of how some of of the most expected tech IPO companies of 2019 started their customer acquisition... View Details

April 1979 (Revised April 1981)
Case

Chaircraft Corp. (B)

Discusses the purchase and installation of automated cutting equipment in a medium-sized furniture factory. The equipment has so far failed to cut costs as expected and the management is attempting to discover what the problems are and what can be done to remedy them. View Details

Keywords: Production; Cost Management; Consumer Products Industry

10 May 2015
Blog Post

Brand Strategist Turns Entrepreneur

Becoming an entrepreneur wasn’t part of Desiree Stolar’s plan. A brand strategy and market research consultant, Desiree (MBA 2015) expected to hone her skills at HBS and then return to the field she loved. That all changed when her... View Details

Research Summary

Dynamic Customer Relationship Management

Professor Lemon's work on dynamic customer relationships provides insight into how the customer's view of the relationship changes over time. Her research shows that current customers will adjust usage levels of a service in response to firm price changes in order to... View Details

30 Jul 2020
News

‘Success Addicts’ Choose Being Special Over Being Happy

10 Dec 2008
Working Paper Summaries

Market Reaction to the Adoption of IFRS in Europe

Keywords: by Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer & Edward J. Riedl; Banking

June 2010
Case

Playa Dorada Tennis Club: Expansion Strategy

By: W. Earl Sasser Jr. and Brent Kazan

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Service Operations; Planning; Price; Expansion; Tourism Industry; Accommodations Industry; Travel Industry; Florida

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

13 Feb 2017
News

HBS Launches Executive Program In India

09 Sep 2014
First Look

First Look: September 9

Wakeman, and Francesca Gino Abstract—When entering task performance contexts we generally have expectations about both the task and how well we will perform on it. When those expectations go unmet, we... View Details

Keywords: Sean Silverthorne

March 2012
Background Note

Managing the Layoff Process: The United States

By: Sandra J. Sucher

This note is an overview of the context for managing layoffs in the United States. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement, and other benefits that... View Details

Keywords: Job Cuts and Outsourcing; Resignation and Termination; Compensation and Benefits; Ethics; Management; Employees; Governance Compliance; United States

2007
Case

Continuous Process Improvement at Deere & Company

By: Vijay Govindarajan and Chris Trimble

After decades of tense relationships with the United Auto Workers, Deere & Company broke through with a landmark agreement that built an expectation of continuous improvement into the compensation plan. The company then built a set of management forums and processes to... View Details

Keywords: Strategy; Machinery and Machining; Agreements and Arrangements; Management Practices and Processes; Labor Unions; Compensation and Benefits; Auto Industry; Agriculture and Agribusiness Industry