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Show Results For
- All HBS Web
(32,863)
- People (86)
- News (11,033)
- Research (13,477)
- Events (149)
- Multimedia (1,373)
- Faculty Publications (10,736)
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- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- 1997
- Book
Generation to Generation: Life Cycles of the Family Business
By: K. Gersick, J. A. Davis, M. M. Hampton and I. Lansberg
Gersick, K., J. A. Davis, M. M. Hampton, and I. Lansberg. Generation to Generation: Life Cycles of the Family Business. Boston: Harvard Business School Press, 1997.
- 04 Jun 2012
- Research & Ideas
The Business of Life
A few years ago, a colleague at Harvard Business School visited Clayton Christensen's office to talk about leading a values-driven life. "He told me that he had decided against having religion in his life,"... View Details
Keywords: by Carmen Nobel
- 05 Nov 2024
- Book
Building the Road to 'Small Business Utopia' with AI and Fintech
lending is not yet complete, but we can already see its promise. As technology opened the doors to vast troves of data, opportunities emerged to create new insights on a small View Details
- December 1999 (Revised April 2002)
- Case
International Business Machines Corporation (A)
By: David F. Hawkins
Perform financial ratio analysis to identify changes in IBM's business mix and profitability. Teaching purpose: Ratio analysis. View Details
Keywords: Information Infrastructure; Capital Structure; Performance Efficiency; Business Earnings; Business Model; Private Sector; Commercialization; Computer Industry; Accounting Industry
Hawkins, David F. "International Business Machines Corporation (A)." Harvard Business School Case 100-032, December 1999. (Revised April 2002.)
- Article
How to Shift from Selling Products to Selling Services
By: Doug J. Chung
Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details
Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management
Chung, Doug J. "How to Shift from Selling Products to Selling Services." Harvard Business Review 99, no. 2 (March–April 2021): 48–52.
- 2021
- Chapter
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
By: Karen G. Mills and Annie Dang
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
Keywords: Big Data; Fintech; Artificial Intelligence; Small Business; Financing and Loans; Capital; Success; AI and Machine Learning; Analytics and Data Science
Mills, Karen G., and Annie Dang. "Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success." In Big Data in Small Business, edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, and Torsten Ringberg. Edward Elgar Publishing, 2021.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How (Not) to Complain
By: John A. Quelch
Quelch, John A. "How (Not) to Complain." Harvard Business Online—Marketing Know:How (blog). September 17, 2009. https://hbr.org/2009/09/how-not-to-complain.
- January 2005 (Revised March 2007)
- Background Note
Game Theory and Business Strategy
By: Felix Oberholzer-Gee and Dennis A. Yao
Provides a brief introduction to the application of game theory to business settings. Sets up and analyzes a minicase involving commitment. View Details
Oberholzer-Gee, Felix, and Dennis A. Yao. "Game Theory and Business Strategy." Harvard Business School Background Note 705-471, January 2005. (Revised March 2007.)
- 2024
- Working Paper
Business Experiments as Persuasion
By: Orie Shelef, Rebecca Karp and Robert Wuebker
Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,... View Details
Shelef, Orie, Rebecca Karp, and Robert Wuebker. "Business Experiments as Persuasion." Harvard Business School Working Paper, No. 24-065, March 2024.
- March 2004 (Revised June 2004)
- Case
Business of Life, The
By: Debora L. Spar
Every day, around the world, babies and children are being sold. Frequently, these transactions appear to be above or beyond the market. Orphaned children are never "sold"--they are only "matched" with their "forever families." Eggs are "donated," and surrogate mothers... View Details
Spar, Debora L., and Cate Reavis. "Business of Life, The." Harvard Business School Case 704-037, March 2004. (Revised June 2004.)
- 2013
- Book
Business and the Environment: Critical Perspectives in Business and Management
By: Susse Georg and Andrew J. Hoffman
Over the past four decades, the concept of corporate environmentalism has passed through multiple iterations. Prompted by landmark environmental events such the publication of Rachel Carson’s Silent Spring (1962), the Santa Barbara oil spill, the Cuyahoga River fire,... View Details
Georg, Susse, and Andrew J. Hoffman, eds. Business and the Environment: Critical Perspectives in Business and Management. 4 vols. Routledge, 2013.
- December 2002
- Article
Business Enterprises and Global Worlds
By: G. Jones
The role of business enterprise in integrating economies is one of the central historical themes of the last two centuries. Although globalization—both in its current iteration and in its nineteenth-century form—has been widely studied, the role of the firm, as opposed... View Details
Keywords: Macroeconomics; Multinational Firms and Management; Organizations; Emerging Markets; Behavior; Business Ventures; United States
Jones, G. "Business Enterprises and Global Worlds." Enterprise & Society 3, no. 4 (December 2002): 581–605.
- September 2009 (Revised March 2010)
- Module Note
Competing Through Business Models (D)
By: Ramon Casadesus-Masanell and Taylor Philip Larson
This note was prepared to aid students in the EC course "Competing through Business Models." View Details
Casadesus-Masanell, Ramon, and Taylor Philip Larson. "Competing Through Business Models (D)." Harvard Business School Module Note 710-410, September 2009. (Revised March 2010.)
- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
Wal-Mart's and Microsoft's dominance in modern business has been attributed to any number of factors, ranging from the vision and drive of their founders to the companies'... View Details
Keywords: by Marco Iansiti & Roy Levien
- April 2001 (Revised August 2001)
- Case
UNext: Business Education and e-Learning
By: Michael G. Rukstad, David J. Collis and Tyrell Levine
UNEXT has signed agreements with Columbia, Stanford, Chicago, Carnegie Mellon, and the London School of Economics to create online business courses. The company is backed by Michael Milken and Larry Ellison and has four Nobel laureates on its advisory board. Describes... View Details
Keywords: Business Education; Curriculum and Courses; Technological Innovation; Internet and the Web; Competition; Disruptive Innovation; Performance Efficiency; Higher Education; Learning; Education Industry
Rukstad, Michael G., David J. Collis, and Tyrell Levine. "UNext: Business Education and e-Learning." Harvard Business School Case 701-014, April 2001. (Revised August 2001.)
- March 1997 (Revised March 1997)
- Case
Business Teams at Rubbermaid, Inc.
By: Teresa M. Amabile and Dean Whitney
Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team... View Details
Keywords: Organizational Change and Adaptation; Innovation Strategy; Groups and Teams; Innovation and Management; Corporate Entrepreneurship; Consumer Products Industry; United States
Amabile, Teresa M., and Dean Whitney. "Business Teams at Rubbermaid, Inc." Harvard Business School Case 897-165, March 1997. (Revised March 1997.)
- 2008
- Chapter
Artistic Methods and Business Disorganization
The idea that artists' work can usefully inform business practice has gained support in recent years. Managers have long described some business activities as "more art than science," but usually they've meant by this that they don't understand the activity and can't... View Details
Austin, Robert D., and Lee Devin. "Artistic Methods and Business Disorganization." In 21st Century Management: A Reference Handbook, edited by Charles Wankel, 490–499. Los Angeles: Sage Publications, 2008.
- Research Summary
Game Theory for Business Strategy
Game theory--the mathematical study of strategic interactions--came of age, in a sense, when three of the field's pioneers were awarded the Nobel Prize in Economics in 1994. Yet despite the development of the theory and the widespread use of game-theoretic jargon in... View Details
- Article
Memo to CEOs: The Five Half-Truths of Business
By: Robert Simons, Henry Mintzberg and Kunal Basu
Simons, Robert, Henry Mintzberg, and Kunal Basu. "Memo to CEOs: The Five Half-Truths of Business." Fast Company, no. 59 (June 2002): 117–121.