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Publications

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  • 04 Feb 2014
  • First Look

First Look: February 4

products at reasonable prices and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35% to 40% typical in some... View Details
Keywords: Sean Silverthlorne
  • 01 Jun 2025
  • News

Alumni and Faculty Books

advertising campaign starring political activist Dylan Mulvaney. Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Last Call for Bud... View Details
  • 12 Jan 2016
  • First Look

January 12, 2016

https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising View Details
Keywords: Carmen Nobel
  • 08 Mar 2016
  • First Look

March 8, 2016

choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

focus only on high-profile cases, and that capture theory applies more cleanly to policies that slip under the public's radar screen, we have never seen the economic theory of regulation advertised as "a theory of minor legislative... View Details
Keywords: Martha Lagace
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

Politics we observe firms working more closely with NGOs and other special interest groups to preempt unfavorable policy choices, react swiftly to crises, and proactively develop socially responsible strategies. In Public Politics, firms have become increasingly... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2016
  • News

Alumni Books of 2016

to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years... View Details
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 29 Sep 2009
  • First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
  • 26 Jan 2016
  • First Look

January 26, 2016

control over canvassers' selection and behavior than is typical to most campaigns. This paper takes a different approach by assigning entire precincts to either a control group or a treatment group in a countrywide experiment during François Hollande's View Details
Keywords: Sean Silverthorne
  • Web

Past Issues - Alumni

a Hollywood-style comeback for AMC theatres with a single-minded focus on the customer What’s Next As The HBS Campaign kicks off, alumni ask Dean Nohria their most pressing questions about the future of the School. Ready for Takeoff... View Details
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

displace incumbents. Download the paper: http://www.hbs.edu/research/pdf/07-033.pdf Cases & Course Materials AFL-CIO: Office of Investment and Home Depot Harvard Business School Case 407-097 Describes the AFL-CIO: Office of Investments activities in their View Details
Keywords: Martha Lagace
  • 01 Dec 2012
  • News

From Where We Stand

expansion (President Johnson's Great Society); there were more opportunities for advancement. I soon became manager of the research department, then advertising manager of the book clubs division—Doubleday's largest and most profitable... View Details
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

Defeat Covid-19 in Rural Areas” that includes distributing free masks, involving governing councils, and using “digital weapons" that include awareness campaigns targeted to mobile phones. SEPTEMBER 30 Robert Wah (AMP 175, 2008), a... View Details