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  • All HBS Web  (11,186)
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  • 2020
  • Book

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

By: Marco Bertini and Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. View Details
Keywords: Commerce; Business Model; Design; Customer Relationship Management; Strategy
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Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020.
  • 21 Feb 2023
  • Research & Ideas

What's Missing from the Racial Equity Dialogue?

The Institute for the Study of Business in Global Society (BiGS) welcomed scholars to Harvard Business School last year to advance their research about race, diversity,... View Details
Keywords: by Danielle Kost

    Reviving and Restructuring the Corporate Sector Post-Covid

    The report commends the broad-based governmental actions initially taken to support the economy, citizens, and the corporate sector during the Covid pandemic. However, structural changes in our economies due to the pandemic, and growing corporate... View Details

    • 07 Feb 2008
    • Working Paper Summaries

    Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice

    Keywords: by Lauren H. Cohen & Breno Schmidt; Financial Services
    • 12 Oct 1999
    • Research & Ideas

    Women Leading Business: A New Kind of Conversation

    both the firm and their own energy. Richard Tedlow will present his observations of "why bad things happen to good companies," focusing on View Details
    Keywords: Re: Myra M. Hart & Cynthia A. Montgomery
    • 2012
    • Working Paper

    Reaching for Yield in the Bond Market

    By: Bo Becker and Victoria Ivashina
    Reaching-for-yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details
    Keywords: Fixed Income; Reaching For Yield; Financial Intermediation; Insurance Companies; Insurance; Bonds; Assets; Risk Management; Investment Return; Investment Portfolio; Insurance Industry
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    Becker, Bo, and Victoria Ivashina. "Reaching for Yield in the Bond Market." Harvard Business School Working Paper, No. 12-103, May 2012. (Revised December 2012. NBER Working Paper Series, No. 18909, March 2013)
    • July 2005 (Revised September 2016)
    • Case

    24 Hour Fitness (A): The Rise, 1983–2004

    By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
    In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
    Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
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    Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
    • April 2025 (Revised May 2025)
    • Background Note

    Customer Acquisition and the Cash Flow Trap

    By: E. Ofek, Barak Libai and Eitan Muller
    Startups as well as existing firms recognize the need to invest in order to acquire customers for their new ventures. And as each customer is expected at some point to have generated sufficient gross margins to cover their CAC, management expects that, soon enough, the... View Details
    Keywords: Business Model; Customers; Forecasting and Prediction; Cash Flow; Business or Company Management
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    Ofek, E., Barak Libai, and Eitan Muller. "Customer Acquisition and the Cash Flow Trap." Harvard Business School Background Note 525-056, April 2025. (Revised May 2025.)
    • 01 Dec 2009
    • News

    The Fab Four

    college savings vehicle acquired by Sallie Mae in 2006. Now a general partner at Flybridge Capital Partners, Bussgang represents the firm on the boards View Details
    Keywords: Julia Hanna; contests; Technical and Trade Schools; Educational Services; Data Processing, Hosting, and Related Services; Information; News, Library, Internet, and Other Services; Information; Fabricated Metal Product Manufacturing; Manufacturing
    • 16 Oct 2017
    • Research & Ideas

    The Most Successful Startups Have Hands-On Founders

    getting the feedback they need, and they’re happy in the firm so they’re less likely to quit,” says Rembrand Koning, an assistant professor in Harvard Business School’s... View Details
    Keywords: by Dina Gerdeman
    • May 2010
    • Case

    Alpen Bank: Launching the Credit Card in Romania

    By: V. Kasturi Rangan and Sunru Yong
    In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details
    Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania
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    Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania." Harvard Business School Brief Case 104-559, May 2010.
    • March 2001 (Revised May 2001)
    • Case

    &Samhoud Service Management

    By: Thomas J. DeLong, Ashish Nanda and Monica Mullick
    &Samhoud, a small service management consulting firm in the Netherlands, grapples with the dilemma of firing its largest client while introducing Heskett's theory of the service profit chain. View Details
    Keywords: Mission and Purpose; Management Practices and Processes; Customer Focus and Relationships; Customer Relationship Management; Consulting Industry; Netherlands
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    DeLong, Thomas J., Ashish Nanda, and Monica Mullick. "&Samhoud Service Management." Harvard Business School Case 801-398, March 2001. (Revised May 2001.)
    • 12 Dec 2005
    • Research & Ideas

    Using the Law to Strategic Advantage

    Constance Bagley: Yes, I'd be happy to. The law offers a variety of tools managers can use to manage the firm more effectively. They range from... View Details
    Keywords: by Sean Silverthorne; Legal Services
    • 19 Nov 2007
    • Lessons from the Classroom

    Teaching The Moral Leader

    comfortably in the moral domain. Firms should be looking for some kind of reliable method for leaders to develop and refine their moral reasoning. This course is one way, among... View Details
    Keywords: by Sarah Jane Gilbert; Education
    • 14 Jun 2023
    • Research & Ideas

    Four Steps to Building the Psychological Safety That High-Performing Teams Need

    environments where candor is expected and where employees can speak up without fear of retribution. When employees feel psychologically safe, they’re empowered to iterate and take risks—leading to better team performance. “You no longer... View Details
    Keywords: by Kara Baskin
    • 17 Nov 2008
    • Research & Ideas

    Decoding the Artful Sidestep

    instead provide distraction by answering something they would rather have been asked. And what is more, oftentimes their listeners either do not notice the verbal sleight of hand or do not mind it. New... View Details
    Keywords: by Martha Lagace
    • 01 Oct 2000
    • News

    After the Revolution: Putting the Internet in Perspective

    hours a day, has a development team instead of a staff, and has no checkout lines. Bricks-and-mortar firms such as Walgreens, on the other hand, must build physical stores and... View Details
    Keywords: Margie Kelley
    • Research Summary

    How and When Does Hierarchy Emerge in Firms?

    Despite understanding that formal structure within firms is crucial for maintaining coordination and control as young firms grow, relatively little is systematically known about the initial formation of hierarchy in firms. By exploiting access to a dataset of all... View Details
    Keywords: Organization Design; Start-up Growth; Startup Management; Organizational Design; Entrepreneurship; Brazil
    • April 2001 (Revised February 2002)
    • Case

    Level (3) Communications in 2001: The 'Pivotal Year'

    Level (3) is one of the most distinctive of the new "fiber backbone" start-ups in the year 2001. Unlike its competitors, Level (3) has built its fiber network--and organization--in such a way that it should be able to utilize future generations of technologically... View Details
    Keywords: Communication Technology; Risk Management; Industry Growth; Competitive Advantage; Telecommunications Industry; United States
    Citation
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    Silverman, Brian S., and Briana Huntsberger. "Level (3) Communications in 2001: The 'Pivotal Year'." Harvard Business School Case 701-059, April 2001. (Revised February 2002.)
    • 2008
    • Working Paper

    Catering through Nominal Share Prices

    By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
    We propose and test a catering theory of nominal stock prices.  The theory predicts that when investors place higher valuation on low-price firms, managers will maintain share prices at lower levels, and vice-versa. Using measures of time-varying catering... View Details
    Keywords: Stocks; Stock Shares; Investment; Investment Return; Price; Theory; Valuation
    Citation
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    Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "Catering through Nominal Share Prices." NBER Working Paper Series, No. w13762, January 2008. (First Draft in 2007.)
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