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Show Results For
- All HBS Web
(3,492)
- People (5)
- News (795)
- Research (2,178)
- Events (7)
- Multimedia (38)
- Faculty Publications (1,728)
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
really hungry for change,” said Lewin. “It is precisely because business does have a big voice that I think they have an opportunity and the influence to change that narrative.” JUNE 22 Ken Simril (MBA 1996), a CEO in the food industry,... View Details
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
trade and production for the Ministry of Agriculture, has won a WTO sugar decision for Brazil against the EU sugar policies. This case analyzes what this decision will mean to world food policies, especially those of the EU and the United... View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
(including ESPN, Disney Channel, Food Network, and CNN) to mobile devices. Sony’s PlayStation Vue offers more channels but at a higher price tag, and later this year, Apple will launch a web TV service. “Everyone is obsessed with figuring... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
prepackaged or processed foods, and providing meaningful work for front-line food services employees. To instill employees with a sense of ownership, JOE & THE JUICE had developed a transparent promotion and compensation scheme, a... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
A Summit Higher Than Everest
above sea level, the men faced a tough decision: How long could they safely wait for the weather to clear to continue to the summit, 15,325 feet above sea level? Only a few days of food and, more vitally, heating fuel remained. To give... View Details
- Web
Past Issues - Alumni
his highly personal new book, HBS professor Tom DeLong draws on more than 40 years of teaching and managing to connect the classroom, the boardroom, and lessons in leadership Green Light How an unlikely farmer is plotting the future of View Details
- 01 Dec 2012
- News
From Where We Stand
1981, dba 1995), professor (ret.), Harvard Business School, Boston, Massachusetts Although she never seeks attention for herself, Irene Rosenfeld is on just about every "most powerful" list and her accomplishments in leading Kraft Foods... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management of promotion, marketing research, sales management, distribution, and cost... View Details
Keywords: Martha Lagace
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
identity flux. But being Asian-American also Taught me how to say “I love you” without words; Inspired me to paint, write, and reflect; Helped me embrace the differences we all have. Ayezan Malik - MBA ‘20 I was born in Lahore, Pakistan – an ancient city in... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 16 Mar 2010
- First Look
First Look: March 16
operations cover food and home and personal care, and its brands include Lipton Tea, Hellmann's, Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Calvin Klein. In particular the book... View Details
Keywords: Martha Lagace
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
during my freshman year and his sophomore year at Indiana University. We fell in love through ping pong games (I always lost), late night fast food runs, weekends exploring state parks, Bible studies, and service trips. We survived a year... View Details
- 01 Sep 2004
- News
Promise & Perils
Long remembers eating lots of pumpkin — the only food readily available. The early engines of growth were holdovers from the Maoist era: township and village enterprises (TVEs) rooted in China’s vast rural regions, and state-owned... View Details
- 18 Oct 2011
- First Look
First Look: October 18
restaurants-which kinds of communities support restaurant chains and which kinds of communities tend to support independent local restaurants and food service providers instead. We analyze data from a 2005 sample of 49 counties across the... View Details
Keywords: Sean Silverthorne
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
secret-indicated that the A&P's stores were inferior to those of the four other leading chains. Sales per employee, for example, were almost 45 percent lower than at Jewel. Sales per store were almost 60 percent lower than at Food... View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
1971 after incurring heavy losses. But the deathblow to the company came when RCA followed the advice of Wall Street and spent millions of dollars turning itself into a conglomerate that included everything from frozen foods to rental... View Details
Keywords: by Jim Aisner
- 24 Mar 2022
- News
Well Said
was everywhere. In the dining hall, going and asking for a particular food or item and just saying that word and having to be asked again what I wanted. So such a simple scenario with such simple words, even that initially was more... View Details
- 01 Dec 2020
- News
The Camel and the Unicorn
sustainability and resilience where unit economics from the get-go are strong, where burn is managed from the get-go, where there's a long-term approach to doing it. Morrell: Alex offers the example of the food delivery service Grubhub,... View Details
- 01 Dec 2017
- News
Yoga Inc.
Wanderlust event. The brand, she says, is synonymous with “finding out what’s important to you and whether your life is moving in the right direction. Being vulnerable. Being honest with yourself.” Wanderlust retreats combine yoga, inspirational speakers, music, art,... View Details
Keywords: Deborah Halber
- 23 Aug 2016
- First Look
August 23, 2016
particular, we examine how individuals’ prior experiences and the experiences of those around them alter their belief perseverance in operational decisions after the revelation of negative news. We draw on an exogenous announcement of negative news by the View Details
Keywords: Sean Silverthorne