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Show Results For
- All HBS Web
(4,724)
- People (18)
- News (932)
- Research (3,098)
- Events (25)
- Multimedia (23)
- Faculty Publications (2,004)
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Analytics and Data Science; Retention; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (C): Free Delivery Terms." Harvard Business School Exercise 521-080, January 2021. (Revised March 2021.)
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; United States
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
tend to seek technology partners that can grow with them over a long period, rather than bearing the switching costs of starting over with a new platform and supplier. Ideally, a sophisticated analytics system would allow consumers to... View Details
- 01 Dec 2009
- News
Losing Our Competitive Edge
difficult than suspected. During the boom years, when all seemed well, capabilities that underpin innovation in a wide range of products were continuing to deteriorate. My HBS colleague Willy Shih and I described in “Restoring American... View Details
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity, joy, trust, and View Details
Keywords: by Carmen Nobel
- May 2024
- Case
Pernod Ricard: Uncorking Digital Transformation
By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details
Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe
Bojinov, Iavor, Edward McFowland III, François Candelon, Nikolina Jonsson, and Emer Moloney. "Pernod Ricard: Uncorking Digital Transformation." Harvard Business School Case 624-095, May 2024.
- March 2021 (Revised February 2025)
- Teaching Note
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Technology Industry; Technology Industry; United States; Australia
- 01 Dec 2019
- News
Case Study: Farming It Out
understand requirements of modification and research to enhance the product. At a more mature stage or later on, to prolong the life cycle of the product, AGR could switch to a Microsoft ecosystem to focus on product only and let others... View Details
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
technologies that changed how or what we see, we changed ourselves and the world around us. Visual technologies propelled the human journey from walking apes to masters of nature to self-obsessed screen... View Details
- September 2020 (Revised March 2022)
- Case
JOANN: Joannalytics Inventory Allocation Tool
By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details
Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Ohio
Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
fate we have to accept, Sambvani explains. Better voice technology and AI-based tools already exist, and some large organizations are deploying them in modern, innovative systems that don’t routinely confound their customers. “But most... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Harvard College. Instead, he opted for HBS and then a job in Mumbai with his father at Mahindra Ugine Steel (MUSCO). Soon after he arrived, the young Harvard MBA was called on to restructure and diversify MUSCO. That was the preparation... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- Web
5.2 Use of Harvard Name & Logo | MBA
for Harvard Business School are found on the Marketing & Communications Brand & Style Guide website . Policies & Guidelines The Harvard University Office for Technology and Trademark and Licensing must authorize any use of trademarks,... View Details
- 01 Jun 2003
- News
Books
how artists work will have an advantage over those who don’t.” Artful Making is the product of an unlikely intellectual collaboration. Austin, a former technology implementation manager at Ford, is an... View Details
- 01 Mar 2005
- News
A Well-Tuned Life
CARLO AND OLIVIA FRANZBLAU: family harmony. At age 13, Carlo Franzblau (MBA ’88) was given the lead in his summer camp’s musical production of Bye Bye Birdie on the condition that he not do any solos. Ever since, when moved to song, he’s... View Details
- 01 Jun 2020
- News
Staying the Course
3 million students had benefited from DreamBox's adaptive learning technology and its colorful video-game-style math lessons. Five weeks later—with an estimated 124,000 of the country’s K–12 schools closed to prevent the spread of... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
us look at profiles of others, without actually letting these people know that their content was viewed." With a better understanding of why we love social media platforms so much, Piskorski wanted to learn how companies that sell View Details
Keywords: by Carmen Nobel
- October 2003 (Revised January 2016)
- Exercise
The BCPC Internet Strategy Team: An Exercise
By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
- February 1991 (Revised April 1991)
- Case
Zenith and High-Definition Television--1990
By: Benjamin Gomes-Casseres, David B. Yoffie and Heather A. Hazard
Describes Zenith's strategy in HDTV and high resolution monitors. Includes overview of HDTV industry with profiles of major competitors worldwide and policies of U.S., Japanese, and European governments. Focuses on competition over standards setting, industrial policy,... View Details
Keywords: Corporate Governance; Standards; Production; Corporate Strategy; Customization and Personalization; Technology Industry; Technology Industry
Gomes-Casseres, Benjamin, David B. Yoffie, and Heather A. Hazard. "Zenith and High-Definition Television--1990." Harvard Business School Case 391-084, February 1991. (Revised April 1991.)