Publications

Educators

April 2024
Article

America’s Crisis of Civic Virtue

By: Arthur C. Brooks

The world is witnessing a loss of faith in both capitalism and democracy, which seemed nearly unimaginable just a generation ago. Many blame “the other party.” Others blame capitalism’s flaws, as market systems increase inequality, which is inherently undemocratic —... View Details

Keywords: Capitalism; Political Culture; Civil Society or Community; Economic Systems; Government and Politics; Values and Beliefs

Article

Revisiting the Meaning of Leadership

By: Joel Podolny, Rakesh Khurana and Marya Lisl Hill-Popper

Keywords: Leadership; Communication Intention and Meaning

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

Keywords: Social Media; Advertising; Brands and Branding; Digital Marketing; Marketing Strategy; Measurement and Metrics

March 2018
Case

Chaudhary Group: Rebuilding Nepal

By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti

After the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal, decides to play a pivotal role in rebuilding the country. The Group's philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and... View Details

Educators

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to View Details

2017
Article

Making Transparency Transparent: The Evolution of Observation in Management Theory

By: Ethan Bernstein

Observation is key to management scholarship and practice. Yet a holistic view of its role in management has been elusive, in part due to shifting terminology. The current popularity of the term “transparency” provides the occasion for a thorough review, which finds... View Details

March 1993 (Revised September 1993)
Case

Praxair: Creating a Board (A)

By: Jay W. Lorsch

Discusses the process a CEO/chairman goes through in creating a new board. Specifically, follows a CEO's decision-making process in selecting board members. Also includes decisions about the selection process for board members and the structure and process of board... View Details

Keywords: Governing and Advisory Boards; Decision Making; Corporate Governance; Conferences; Business or Company Management; Selection and Staffing

29 Jun 2007
First Look

First Look: June 29, 2007

reduction in bias unless this is accompanied by an increase in verifiability or a smaller dispersion of prior beliefs. (Noisy) Communication Authors:Bharat Anand and Ron Shachar Periodical:Quantitative... View Details

Keywords: Martha Lagace

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

problems. Yet, they also enjoyed unexpected benefits, including plenty of networking and after-war opportunities for the tight community of German businesspeople in India. "The business implications of... View Details

Keywords: by Julia Hanna; Manufacturing

Forthcoming
Article

Overestimation in the Aggregation of Emotional Intensity of Social Media Content

By: Jonas Paul Schöne, Matthew D. Rocklage, Brian Parkinson and Amit Goldenberg

Users on social media are regularly presented with sequences of emotional content in their newsfeeds, which affects their viewpoints and emotions. Could the way users aggregate and remember emotional content from their feeds contribute to the fact emotions are... View Details

Keywords: Social Media; Emotions; Perception

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

help others," the "acceptance of personal responsibility for outcomes," and a "bias for action." 5. Use a brash communication style to disrupt the status quo. "The new e-world... View Details

Keywords: by Melissa Raffoni

June 18, 2022
Article

In Defense of Online Anonymity

By: Michael Luca

Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details

Keywords: Transparency; Anonymity; Honesty; Social Media; Prejudice and Bias

March–April 2017
Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details

Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media

Register to Read

10 May 2016
Other Presentation

Shared Value: A New Global Agenda

By: Michael E. Porter

Harvard Business School's Michael Porter introduces and engages World Bank President Jim Yong Kim in conversation on partnering with the private sector for delivering on global development goals. View Details

Keywords: Shared Value; Collective Impact; Corporate Social Responsibility and Impact; Value; Business and Community Relations; Cooperation; Society