Publications

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

March 10, 2025
Article

How Gen AI Could Change the Value of Expertise

By: Joseph Fuller, Matt Sigelman and Michael Fenlon

In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details

Keywords: AI and Machine Learning; Job Cuts and Outsourcing; Organizational Structure; Talent and Talent Management; Personal Development and Career

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September 2011 (Revised October 2014)
Case

Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (A)

By: Michael Tushman and David Kiron

In 2005, Ganesh Natarajan, CEO of Zensar, a Pune, India-based software company, and his senior management team are considering consolidating staff and resources at the firms. Natarajan proposes an additional, possible controversial business unit to the proposed new... View Details

Keywords: Change Management; Technological Innovation; Leading Change; Product Launch; Organizational Change and Adaptation; Organizational Structure; Information Technology Industry

01 Dec 2018
News

Preparing Our Students for a Changing World

to understand the technology cycle, which is often influenced by ideas generated by former members of the military. Only months before he would graduate and launch his own venture, Michael Orzetti (MBA 2018) was in Israel. He and 44... View Details

01 Mar 2005
News

Changing Lives One Computer at a Time

TECH KNOW-HOW: student Angelica Lopez with Jackie Adams (MBA '78) and Edward Olebe (MBA '99). Photo Courtesy HBS Club of Greater New York The HBS African-American Alumni Association (HBSAAA) has joined forces with Dell to put computers into the hands of promising young... View Details

Keywords: Margie Kelley; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

24 Apr 2014
News

Changing the way the world sees Africa

Teresa Clarke (AB 1984, JD 1987, MBA 1988) wants to reveal the real Africa. The chairman and CEO of Africa.com, the fastest growing Africa-related website, is working to change preconceptions about the world’s second-largest continent... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

developed with record speed. The rapid adoption of technology has opened opportunities, even during global lockdowns, and many businesses have stepped up to take care of their broader stakeholders. Climate View Details

July 2019 (Revised May 2020)
Case

AT&T, Retraining, and the Workforce of Tomorrow

By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg

By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company... View Details

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Ecosystems

By: Carliss Y. Baldwin

The purpose of this chapter is to lay the groundwork for a comprehensive theoretical investigation of open platform systems. To do this, we must first recognize that, although there is a strong family resemblance among all platform systems, there are different types of... View Details

Keywords: Open Platforms; Business Ecosystems; Information Technology; Organizational Design; Industry Structures; Digital Platforms

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February 2024
Case

Continuity & Change at Boston Consulting Group

By: David G. Fubini, Suraj Srinivasan and David Lane

As the new CEO of Boston Consulting Group (BCG) since autumn 2021, Christoph Schweizer had big shoes to fill—his predecessor, Rich Lesser, had tripled the partnership’s total revenues and created digital initiatives that contributed 40+% of 2021 revenues, more than... View Details

Keywords: Business Organization; Change Management; Talent and Talent Management; Governance; AI and Machine Learning; Environmental Sustainability; Leading Change; Risk Management; Organizational Culture; Partners and Partnerships; Revenue; Growth and Development Strategy; Management Succession; Consulting Industry

February 1988
Case

IBM Marketing Organization (A): Changes in Structure

By: Frank V. Cespedes

Keywords: Marketing Strategy; Information Technology Industry

01 Mar 2017
News

How Deep Brain Stimulation Could Change Medicine

Mayo’s Neural Engineering Laboratory began to make dramatic improvements to the technology behind the treatment. Instead of requiring constant tweaking like a typical deep brain stimulation device, Harmoni’s sensors work to keep the brain... View Details

Keywords: Janelle Nanos

September 1999
Case

Hewlett-Packard Global Alliance Program (C): Implementing Change

By: Rosabeth M. Kanter and Alida Zweidler-McKay

Keywords: Alliances; Change Management; Information Technology Industry

Article

Hurry or Wait: The Pros and Cons of Going Fast or Slow on Climate Change

By: Eleanor Denny and Jurgen Weiss

Climate change risk will likely force the de-carbonization of our electricity sector and thus involve massive investments in long-lived assets using many new and emerging technologies. Since technological progress (independent or dependent on deployment) will likely... View Details

Keywords: Electricity Sector; Environmental Risks; Fat Tails; Greenhouse Gas Emissions; Climate Change; Information Technology; Investment; Technological Innovation; Cost vs Benefits