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Show Results For
- All HBS Web
(677)
- People (4)
- News (238)
- Research (352)
- Multimedia (2)
- Faculty Publications (215)
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 17 Oct 2011
- Research & Ideas
How ‘Hybrid’ Nonprofits Can Stay on Mission
possibility that hiring managers would be swayed by their own backgrounds, meaning that sporting either a finance degree or a social work degree didn't result in preferential treatment for a potential... View Details
Keywords: by Carmen Nobel
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
cleaner, as an example of a product that manages to steer clear of passing-fad status. "I've heard a lot of people say that the first-generation Roomba turned out to be a gadget, a fad item, because after a while it was a hassle to... View Details
- Web
2022 Reunion Presentations - Alumni
particularly important to managers and executives who make hiring and promotion decisions. Rather than following a structure of a case discussion, this presentation will focus on insights from experiments with ample time for questions.... View Details
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 22 Jan 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany
Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
[This is the fifth installment in a monthly series on management issues in the time of COVID-19.] We have asked approximately 600 CEOs to share with us the most pressing challenges that are keeping them awake at night in the midst of the... View Details
- August 2019
- Case
Apex Ski Boots
By: Kate Barasz and John T. Gourville
Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts, and consumers. The company must decide how best to drive sales in the face of this resistance. View Details
Keywords: Go-to-market Strategy; Strategic Change; Marketing Strategy; Distribution Channels; Sales; Change Management; Sports Industry; Sports Industry
Barasz, Kate, and John T. Gourville. "Apex Ski Boots." Harvard Business School Case 520-013, August 2019.
- July–August 2014
- Article
Sustainability in the Boardroom: Lessons from Nike's Playbook
By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,... View Details
Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Sports Industry; Sports Industry
Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
- 01 Dec 2004
- News
Marquis Jet Takes Off
ownership, or charter. The first two came with seven-figure price tags, and charter posed uncertainties about planes and pilots. From outside the private-jet business looking in, Allard — who at the time was president and COO of SFX View Details
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
symbolic meaning. Rituals are common in all kinds of social relationships, from religious gatherings and sports games, to holiday celebrations and business meetings. Families engage in rituals when they celebrate weddings or birthdays or... View Details
Keywords: by Dina Gerdeman
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
We have written about how top NFL coaches try to stay relevant over time. Our empirical evidence supports the idea that most organizational leaders see a decline in performance as they get more tenured, but some are immune to this “second-half tenure penalty.” These... View Details
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a View Details
Keywords: Martha Lagace
- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
Partners 1999 Begins office expansion to EU and Asia 2008 Providence expands into credit business 2014 Providence has 275 employees and $40 billion under management Founder and CEO, Providence Equity Partners, LLC As a partner at... View Details
Keywords: Susan Young
- August 2017 (Revised August 2018)
- Case
The Oakland Athletics: Strategy & Metrics for a Budget
By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his... View Details
Keywords: Data Analysis; Metrics; Data Science; Analytics and Data Science; Analysis; Measurement and Metrics; Competitive Strategy; Organizational Culture; Sports Industry
Datar, Srikant M., and Caitlin N. Bowler. "The Oakland Athletics: Strategy & Metrics for a Budget." Harvard Business School Case 118-010, August 2017. (Revised August 2018.)
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
tailor a financing infrastructure to the operating characteristics of a supply chain," says Nikolaos Trichakis, an assistant professor in the Technology and Operations Management unit at HBS, who co-authored the case with Gerry... View Details
- July 2005 (Revised September 2016)
- Case
24 Hour Fitness (A): The Rise, 1983–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
- 01 Dec 2022
- News
Singing to the Corn
was a good inside fighter,” Keen says later. “I could take a lot of stomach hits. You get me up against the ropes and I can fight.” He also was a punter and placekicker on the football team his first year at Dartmouth, before moving over to rugby, a View Details