Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (705) Arrow Down
Filter Results: (705) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (705)
    • People  (2)
    • News  (80)
    • Research  (507)
    • Events  (10)
    • Multimedia  (8)
  • Faculty Publications  (375)

Show Results For

  • All HBS Web  (705)
    • People  (2)
    • News  (80)
    • Research  (507)
    • Events  (10)
    • Multimedia  (8)
  • Faculty Publications  (375)
← Page 16 of 705 Results →
  • 06 Feb 2019
  • HBS Seminar

Mohammad Akbarpour, Stanford University

  • Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Citation
Find at Harvard
Read Now
Related
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
  • 2008
  • Working Paper

New Framework for Measuring and Managing Macrofinancial Risk and Financial Stability

By: Dale F. Gray, Robert C. Merton and Zvi Bodie
This paper proposes a new approach to improve the way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of... View Details
Keywords: Financial Crisis; Macroeconomics; Central Banking; Risk Management
Citation
Read Now
Related
Gray, Dale F., Robert C. Merton, and Zvi Bodie. "New Framework for Measuring and Managing Macrofinancial Risk and Financial Stability." Harvard Business School Working Paper, No. 09-015, August 2008. (Revised.)

    How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

    This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details
    • 2024
    • Working Paper

    Open Source Software Policy in Industry Equilibrium

    Open source software (OSS) is a form of public knowledge widely provided and relied on by the private sector. To study the effects of growing government involvement in this critical public good, I build a new empirical model where high-tech firms choose software inputs... View Details
    Citation
    Related
    Gortmaker, Jeff. "Open Source Software Policy in Industry Equilibrium." Working Paper, October 2024.
    • 2024
    • Working Paper

    Design of Panel Experiments with Spatial and Temporal Interference

    By: Tu Ni, Iavor Bojinov and Jinglong Zhao
    One of the main practical challenges companies face when running experiments (or A/B tests) over a panel is interference, the setting where one experimental unit's treatment assignment at one time period impacts another's outcomes, possibly at the following time... View Details
    Keywords: Research
    Citation
    SSRN
    Read Now
    Related
    Ni, Tu, Iavor Bojinov, and Jinglong Zhao. "Design of Panel Experiments with Spatial and Temporal Interference." Harvard Business School Working Paper, No. 24-058, March 2024.
    • 2010
    • Chapter

    Measuring and Managing Macrofinancial Risk and Financial Stability: A New Framework

    By: Dale F. Gray, Robert C. Merton and Zvi Bodie
    This paper proposes a new approach to improve the way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of... View Details
    Keywords: Financial Statements; Economy; Financial Condition; Central Banking; Management Analysis, Tools, and Techniques; Management Practices and Processes; Risk Management; Measurement and Metrics; System Shocks
    Citation
    Related
    Gray, Dale F., Robert C. Merton, and Zvi Bodie. "Measuring and Managing Macrofinancial Risk and Financial Stability: A New Framework." In Financial Stability, Monetary Policy, and Central Banking. Vol. 15, edited by Alfaro A. Rodrigo and Cifuentes S. Rodrigo., 2010.

      Design of Panel Experiments with Spatial and Temporal Interference

      One of the main practical challenges companies face when running experiments (or A/B tests) over a panel is interference, the setting where one experimental unit's treatment assignment at one time period impacts another's outcomes, possibly at the following time... View Details
      • Winter 2021
      • Editorial

      Introduction

      By: Michael A. Wheeler
      This issue of Negotiation Journal is dedicated to the theme of artificial intelligence, technology, and negotiation. It arose from a Program on Negotiation (PON) working conference on that important topic held virtually on May 17–18. The conference was not the... View Details
      Keywords: Artificial Intelligence; Information Technology; Negotiation; AI and Machine Learning
      Citation
      Find at Harvard
      Related
      Wheeler, Michael A. "Introduction." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 5–12.
      • May 2018
      • Article

      Advice Giving: A Subtle Pathway to Power

      By: M. Schaerer, L.P. Tost, L. Huang, F. Gino and R. P. Larrick
      We propose that interpersonal behaviors can activate feelings of power, and we examine this idea in the context of advice giving. Specifically, we show a) that advice giving is an interpersonal behavior that enhances individuals’ sense of power and b) that those who... View Details
      Keywords: Interpersonal Communication; Behavior; Power and Influence
      Citation
      Find at Harvard
      Related
      Schaerer, M., L.P. Tost, L. Huang, F. Gino, and R. P. Larrick. "Advice Giving: A Subtle Pathway to Power." Personality and Social Psychology Bulletin 44, no. 5 (May 2018): 746–761.

        Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

        We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact... View Details
        • November 2019
        • Article

        How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

        By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
        This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details
        Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry
        Citation
        Find at Harvard
        Read Now
        Related
        Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
        • May 2016 (Revised April 2018)
        • Case

        Building the Digital Manufacturing Enterprise of the Future at Siemens

        By: Willy Shih
        This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
        Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
        Citation
        Educators
        Purchase
        Related
        Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
        • February 2002 (Revised December 2003)
        • Exercise

        Incentives Game, The

        By: Jason R. Barro, Brian J. Hall and Jonathan Lim
        This exercise provides an opportunity to gain insight about designing, negotiating, and responding to incentives. The setting is investment management. A class is divided into a certain number of investment firms. Each company has one CEO and begins with four portfolio... View Details
        Keywords: Motivation and Incentives; Compensation and Benefits; Investment; Management
        Citation
        Purchase
        Related
        Barro, Jason R., Brian J. Hall, and Jonathan Lim. "Incentives Game, The." Harvard Business School Exercise 902-197, February 2002. (Revised December 2003.)

          Population Interference in Panel Experiments

          The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit’s outcome, has received considerable attention in standard randomized experiments. The complications produced by population... View Details
          • 2022
          • Article

          When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-Narratives

          By: Elizabeth Sheprow and Spencer Harrison
          Daily narratives of work can include a mix of ordinary actions and awe-inspiring moments that reveal a vaster, more meaningful reality. When awe is experienced in the context of work, it can prompt self-referential sensemaking about what these experiences mean for the... View Details
          Keywords: Narratives; Meaning; Qualitative Method; Emotions; Identity; Employment
          Citation
          Find at Harvard
          Register to Read
          Related
          Sheprow, Elizabeth, and Spencer Harrison. "When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-Narratives." Organizational Behavior and Human Decision Processes 170 (May 2022).
          • December 2010
          • Article

          Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets

          By: Eric L. Chen, Riitta Katila, Rory McDonald and Kathleen M. Eisenhardt
          Prior work examines competitive moves in relatively stable markets. In contrast, we focus on less stable markets where competitive advantages are temporary and R&D moves are essential. Using evolutionary search theory and an experiential simulation with in-depth... View Details
          Keywords: Balance and Stability; Competitive Advantage; Supply and Industry
          Citation
          Find at Harvard
          Read Now
          Related
          Chen, Eric L., Riitta Katila, Rory McDonald, and Kathleen M. Eisenhardt. "Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets." Special Issue on The Age of Temporary Advantage. Strategic Management Journal 31, no. 13 (December 2010): 1527–1547.
          • 11 Feb 2025
          • HBS Seminar

          Brett Hollenbeck, University of California, Los Angeles

            Joseph B. Lassiter

            Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details

            Keywords: green technology; high technology; internet; oil & gas; private equity (LBO funds); utilities; software; energy
            • June 2023
            • Simulation

            Artea Dashboard and Targeting Policy Evaluation

            By: Ayelet Israeli and Eva Ascarza
            Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
            Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
            Citation
            Purchase
            Related
            Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
            • ←
            • 16
            • 17
            • …
            • 35
            • 36
            • →
            ǁ
            Campus Map
            Harvard Business School
            Soldiers Field
            Boston, MA 02163
            →Map & Directions
            →More Contact Information
            • Make a Gift
            • Site Map
            • Jobs
            • Harvard University
            • Trademarks
            • Policies
            • Accessibility
            • Digital Accessibility
            Copyright © President & Fellows of Harvard College.