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      • November 2, 2015
      • Article

      The Best Ways to Hire Salespeople

      By: Frank V. Cespedes and Daniel Weinfurter
      Companies typically spend more on hiring in sales than they do anywhere else in the firm. Average annual turnover in sales is 25% to 30%, while direct replacement costs for a telesales employee ranges from $75,000 to $90,000 and other sales positions cost as much as... View Details
      Keywords: Selection and Staffing; Salesforce Management; Retention
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      Cespedes, Frank V., and Daniel Weinfurter. "The Best Ways to Hire Salespeople." Harvard Business Review (website) (November 2, 2015).
      • Article

      Done but Not Published: The Dissertation Journeys of Roy J. Lewicki and J. Keith Murnighan

      By: Shirli Kopelman, Anne L. Lytle, Cynthia S. Wang, Roy J. Lewicki, J. Keith Murnighan and Max Bazerman
      This article explores the tumultuous path to publication that begins for many of us with trying to publish our dissertation. We invited Roy J. Lewicki and J. Keith Murnighan—the 2013 and 2015 recipients of the International Association for Conflict Management (IACM)... View Details
      Keywords: Higher Education; Research; Personal Development and Career; Business Education; Education Industry; Publishing Industry
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      Kopelman, Shirli, Anne L. Lytle, Cynthia S. Wang, Roy J. Lewicki, J. Keith Murnighan, and Max Bazerman. "Done but Not Published: The Dissertation Journeys of Roy J. Lewicki and J. Keith Murnighan." Negotiation and Conflict Management Research 8, no. 4 (November 2015): 261–271.
      • October 2015 (Revised October 2016)
      • Case

      Building Watson: Not So Elementary, My Dear! (Abridged)

      By: Willy C. Shih
      This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
      Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
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      Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
      • Article

      Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later

      By: Mary Benner and Michael Tushman
      This paper reflects on Benner and Tushman (2003): "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited." Our paper received the Academy of Management Review's best paper award in 2003 and the decade award in 2013. We consider the... View Details
      Keywords: Organizations; Innovation and Invention; Performance Productivity; Innovation and Management
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      Benner, Mary, and Michael Tushman. "Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later." Academy of Management Review 40, no. 4 (October 2015): 497–514.
      • October 2015 (Revised August 2019)
      • Background Note

      Higher Education in China: Internationalization in Turbulent Times

      By: William C. Kirby, Joycelyn W. Eby and Yuanzhuo Wang
      The rapid growth in quantity and quality of universities in China since 1978 is the most recent evolution in a long history of higher education. From as early as the Tang Dynasty, academies existed to prepare scholars for the civil service examination, but by the... View Details
      Keywords: Non-profit Management; University Administration; University Faculty; University Curriculum; Education Reform; Nonprofit Organizations; Management; Higher Education; History; Governance; Education Industry; China
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      Kirby, William C., Joycelyn W. Eby, and Yuanzhuo Wang. "Higher Education in China: Internationalization in Turbulent Times." Harvard Business School Background Note 316-066, October 2015. (Revised August 2019.)
      • September 2015 (Revised September 2017)
      • Case

      Pershing Square 2.0

      By: Robin Greenwood, Samuel Hanson and David Biery
      In June 2015 William A. Ackman, the CEO and founder of New York hedge fund Pershing Square Capital, reflects on the success of the fund he has spent over a decade building. Since its inception in 2004, Pershing Square's assets under management had grown from $500... View Details
      Keywords: Activism; Value Investing; Portfolio Management; Management; Investment Portfolio; Investment Activism
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      Greenwood, Robin, Samuel Hanson, and David Biery. "Pershing Square 2.0." Harvard Business School Case 216-003, September 2015. (Revised September 2017.)
      • September 2015
      • Teaching Note

      Unidentified Industries: Australia 2014

      By: Benjamin C. Esty and William E. Fruhan, Jr.
      Helps students to understand how the characteristics of a business are reflected in the firm's financial statements. In this exercise, students are given balance sheet data in percentage form (common-size balance sheets) and other selected financial ratios for a set of... View Details
      Keywords: Accounting; Finance; Financial Management; Australia
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      Esty, Benjamin C., and William E. Fruhan, Jr. "Unidentified Industries: Australia 2014." Harvard Business School Teaching Note 216-018, September 2015.
      • September 2015 (Revised July 2016)
      • Case

      Unidentified Industries: Australia 2014

      By: Benjamin Esty and William E. Fruhan, Jr.
      Helps students to understand how the characteristics of a business are reflected in the firm's financial statements. In this exercise, students are given balance sheet data in percentage form (common-size balance sheets) and other selected financial ratios for a set of... View Details
      Keywords: Accounting; Finance; Financial Management; Australia
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      Esty, Benjamin, and William E. Fruhan, Jr. "Unidentified Industries: Australia 2014." Harvard Business School Case 216-014, September 2015. (Revised July 2016.)
      • August 2015 (Revised December 2016)
      • Case

      Apple Pay

      By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
      On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
      Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
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      Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
      • 2015
      • Article

      Free at Last, Now What: The Soviet and Chinese Attempts to Offer a Roadmap for the Post-Colonial World

      By: Jeremy Friedman
      This article seeks to understand the motivations behind the People's Republic of China's attempt to present an alternative development model for the post-colonial world and challenge Soviet leadership in the international communist movement in mid-1960s. When the wave... View Details
      Keywords: Development Economics; Business and Government Relations; China; United States; Soviet Union
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      Friedman, Jeremy. "Free at Last, Now What: The Soviet and Chinese Attempts to Offer a Roadmap for the Post-Colonial World." Modern China Studies [Dang dai Zhongguo yan jiu] 22, no. 1 (2015): 259–292.
      • August 19, 2015
      • Article

      The Slow Decay and Quick Revival of Self-deception

      By: Zoe Chance, Francesca Gino, Michael I. Norton and Dan Ariely
      People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ability. But what happens to self-deception when... View Details
      Keywords: Self-deception; Cheating; Self-enhancement; Positive Illusions; Motivated Reasoning; Perception; Behavior; Ethics
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      Chance, Zoe, Francesca Gino, Michael I. Norton, and Dan Ariely. "The Slow Decay and Quick Revival of Self-deception." Art. 1075. Frontiers in Psychology 6 (August 19, 2015): 1–6.
      • 2015
      • Report

      Decoding the Iran Nuclear Deal: Key Questions, Points of Divergence, Pros and Cons, Pending Legislation, and Essential Facts

      By: Gary Samore, Graham T. Allison, Matthew Bunn, Nicholas Burns, Shai Feldman, Chuck Freilich, Olli Heinonen, Martin B. Malin, Steven E. Miller, Payam Mohseni, Laura Rockwood, James K. Sebenius and William Tobey
      On April 2, 2015, the EU (on behalf of the P5+1 countries) and Iran announced agreement on "key parameters" for a comprehensive nuclear deal with Iran. The EU-Iran Joint Statement is buttressed by unilateral fact sheets issued by the U.S. and Iran, which provide... View Details
      Keywords: Negotiation; International Relations; Iran; United States; European Union
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      Samore, Gary, Graham T. Allison, Matthew Bunn, Nicholas Burns, Shai Feldman, Chuck Freilich, Olli Heinonen, Martin B. Malin, Steven E. Miller, Payam Mohseni, Laura Rockwood, James K. Sebenius, and William Tobey., ed. "Decoding the Iran Nuclear Deal: Key Questions, Points of Divergence, Pros and Cons, Pending Legislation, and Essential Facts." Report, Belfer Center for Science and International Affairs, April 2015.
      • March 2015 (Revised December 2016)
      • Case

      Philips Healthcare Latin America

      By: Sunil Gupta
      On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details
      Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; Latin America
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      Gupta, Sunil. "Philips Healthcare Latin America." Harvard Business School Case 515-097, March 2015. (Revised December 2016.)
      • March 2015 (Revised April 2015)
      • Case

      The Heat Is On: Emerging Ecosystems in the Thermostat Industry

      By: David Collis and Ashley Hartman
      Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
      Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Manufacturing Industry; Industrial Products Industry; Energy Industry; Electronics Industry; Consumer Products Industry
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      Collis, David, and Ashley Hartman. "The Heat Is On: Emerging Ecosytems in the Thermostat Industry." Harvard Business School Case 715-455, March 2015. (Revised April 2015.)
      • March 2015
      • Article

      Monetary Policy and Long-Term Real Rates

      By: Samuel G. Hanson and Jeremy C. Stein
      Changes in monetary policy have surprisingly strong effects on forward real rates in the distant future. A 100 basis point increase in the two-year nominal yield on a Federal Open Markets Committee announcement day is associated with a 42 basis point increase in the... View Details
      Keywords: Policy; Interest Rates; Economics
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      Hanson, Samuel G., and Jeremy C. Stein. "Monetary Policy and Long-Term Real Rates." Journal of Financial Economics 115, no. 3 (March 2015): 429–448.
      • February 2015
      • Case

      Transforming Verizon 2015: Going Above the Network

      By: Rosabeth Moss Kanter and Daniel Fox
      In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details
      Keywords: Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States
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      Kanter, Rosabeth Moss, and Daniel Fox. "Transforming Verizon 2015: Going Above the Network." Harvard Business School Case 315-068, February 2015.
      • February 2015 (Revised May 2015)
      • Supplement

      Nokia's Bridge Program: Outcome and Results (B)

      By: Sandra J. Sucher and Susan J. Winterberg
      Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped... View Details
      Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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      Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Outcome and Results (B)." Harvard Business School Supplement 315-003, February 2015. (Revised May 2015.)
      • February 2015 (Revised August 2016)
      • Case

      Nokia's Bridge Program: Redesigning Layoffs (A)

      By: Sandra J. Sucher and Susan J. Winterberg
      "Not another Bochum." Nokia Board Chairman Jorma Ollila was clear in the goals he set for the 2011 restructuring that Nokia's new CEO, Stephen Elop, had decided was necessary to address the dramatically changed competitive environment the company faced in smartphones... View Details
      Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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      Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Redesigning Layoffs (A)." Harvard Business School Case 315-002, February 2015. (Revised August 2016.)
      • February 2015 (Revised September 2016)
      • Case

      Hövding: The Airbag for Cyclists

      By: Joseph B. Fuller and Emilie Billaud
      In 2012, Anna Haupt and Terese Alstin, co¬founders of the Hövding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet—an "airbag for cyclists." What had begun as a thesis... View Details
      Keywords: Business Startups; Entrepreneurship; Transition; Leadership; Conflict Management; Bicycle Industry; Sweden; Europe
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      Fuller, Joseph B., and Emilie Billaud. "Hövding: The Airbag for Cyclists." Harvard Business School Case 315-056, February 2015. (Revised September 2016.)
      • February 2015 (Revised June 2016)
      • Case

      AltSchool: School Reimagined

      By: John J-H Kim, Kyla Wilkes and Christine S. An
      Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details
      Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States
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      Kim, John J-H, Kyla Wilkes, and Christine S. An. "AltSchool: School Reimagined." Harvard Business School Case 315-054, February 2015. (Revised June 2016.)
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