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January 2017 (Revised November 2018)
Case

Vox Capital: Pioneering Impact Investing in Brazil

By: Julie Battilana, Marissa Kimsey, Falko Paetzold and Priscilla Zogbi

Vox Capital was the first certified impact investing fund in Brazil. Founded in 2009, it provides early-stage capital for companies offering innovative and scalable solutions to enhance the lives of low-income Brazilians, while aiming to simultaneously generate... View Details

Keywords: Impact Investing; Social Performance Measurement; Social Entrepreneurship; Investment Funds; Social Enterprise; Brazil

October 2024
Module Note

Purpose of the Firm

By: Debora L. Spar and Julia M. Comeau

Purpose of the Firm (PoF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world”—that is, to address a significant societal problem as a commercial... View Details

Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; Leadership

January 2024
Technical Note

The ICARUS Principles: What It Takes to Tackle the World

By: Debora L. Spar and Julia M. Comeau

Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of... View Details

Keywords: Purpose; Mission; Social Business; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; For-Profit Firms

February 2018
Case

Road Rage at the DMV

By: Andrew Wasynczuk, Katherine Baldiga Coffman and Karim Sameh

When Hewlett-Packard Enterprise notified the Rhode Island's Governor's Office that it wouldn't be able to deliver a "fully-functioning" technology upgrade for the Department of Motor Vehicles, both parties had reached a breaking point. While HPE argued that it would... View Details

Keywords: Department Of Motor Vehicles; Hewlett Packard; Hewlett Packard Enterprise; HP; HPE; Dispute Resolution; Litigation; Governor; Government; Dispute; Negotiation Process; Conflict and Resolution; Negotiation; Government and Politics; Technology Industry; Rhode Island

October 2020 (Revised November 2020)
Case

Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world’s largest private social impact investing funds, and by FS... View Details

October 2014 (Revised November 2016)
Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details

Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

June 2013
Background Note

Venture Philanthropy: Its Evolution and Its Future

By: Allen Grossman, Sarah Appleby and Caitlin Reimers

This note explores the current state of venture philanthropy in the U.S. and its future. Based on interviews with 28 practitioners in the field of philanthropy and a review of the literature since the publication of the article introducing the concept of venture... View Details

Keywords: Philanthropy; Nonprofit; Social Institutions; Nonprofit Organizations; Social Entrepreneurship; Civil Society or Community; Philanthropy and Charitable Giving; United States

Research Summary

Corporate Lobbying Strategy and Foreign MNEs

“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”

Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details

Keywords: Non-market Strategy; Political Strategy; Lobbying; Make V. Buy; Multinational Enterprise; Global Strategy; United States

March 2021 (Revised November 2022)
Case

Blue Meridian Partners (A): Scaling for Impact

By: V. Kasturi Rangan

In 2018, Edna McConnell Clark Foundation in a bold move transferred all its assets to a fund pooled with other General Partners and Limited Partners, called Blue Meridian Partners, to focus substantial long range investments in a few carefully chosen nonprofits.The... View Details

Keywords: Venture Philanthropy; Scaling; COVID-19 Pandemic; Social Justice; Philanthropy and Charitable Giving; Venture Capital; Business Model; Social Issues; Poverty; Values and Beliefs; Decisions; Corporate Social Responsibility and Impact; Nonprofit Organizations; Investment Portfolio

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

fan base. The effective use of social media was how they created an ecosystem." In a recent case study, “BTS and ARMY,” Harvard Business School associate professor Doug Chung and research associate Kay Koo... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Media & Broadcasting

April 2013 (Revised November 2015)
Case

Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez

In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details

Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil

November 2023
Case

Team Liquid: Fueling the Business of Fandom

By: Youngme Moon and Kerry Herman

In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details

Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry

March 2012 (Revised October 2012)
Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details

Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire

29 Nov 2010
HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case... View Details

Keywords: by Julia Hanna

29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

structure is a bit out of hand and, by any metric, above comparable social media companies. And so, there is definitely an incentive here for them to try to get that in line sooner rather than later. If you... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

June 2017
Case

MIA: Profit at the Base of the Pyramid

By: Lynda M. Applegate, José Antonio Dávila Castilla, Sarah Mehta and Aldo Sesia

In January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income... View Details

Keywords: Base Of The Pyramid; Social Capitalism; Housing; Emerging Markets; Social Enterprise; Society; Wealth and Poverty; Social Entrepreneurship; Construction Industry; Mexico

Article

All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity

By: Natalia Garbiras-Díaz and Mateo Montenegro

Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage... View Details

Keywords: Social Influence; Electoral Behavior; Election Outcomes; Economics; Economy; Governance; Government and Politics; Social Media; Social Marketing; Society; Political Elections; Advertising

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August 2016
Article

'Meso'-Foundations of Dynamic Capabilities: Team-Level Synthesis and Distributed Leadership as the Source of Dynamic Creativity

By: Ikujiro Nonaka, Ayano Hirose and Yusaku Takeda

This article examines the theoretical foundations of an organization's dynamic capabilities—sensing, seizing, and transforming—from the perspective of organizational knowledge creation. Making a distinction between the creative and adaptive aspects of dynamic... View Details

Keywords: Organizational Knowledge Creation Theory; Dynamic Capabilities; Middle-up-down Management; Wise Leadership; Phronesis; Multinational Enterprise; Organizational Change and Adaptation; Multinational Firms and Management; Management Practices and Processes; Creativity; Organizational Structure; Knowledge

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07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

allegations Because social media posts can affect short-term demand for specific coins or tokens, securing promotion by influencers is big business that has ensnared some big names. In February 2021, Lindsay... View Details

Keywords: by Kristen Senz

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