Publications

October 23, 2013
Article

Banyan Family Business Advisors On The Keys to Long-Term Resilience

By: Josh Baron and Rob Lachenauer

Family businesses have been found to excel in resilience during economic downturns compared to publicly-traded ones. This is attributed to their focus on resilience over performance. Key qualities of resilient family firms include managing low debt, practicing... View Details

Keywords: Performance Consistency; Economic Slowdown and Stagnation; Family Ownership; Family Business; Values and Beliefs; Business Strategy

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January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

Teaching Interest

Harvard Business Analytics Program

By: Michael L. Tushman

The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).

Designed for... View Details

Research Summary

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen Mills

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

March 2008
Case

Novartis AG: Science-Based Business

By: H. Kent Bowen and Courtney Purrington

Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007,... View Details

Keywords: Innovation and Invention; Resource Allocation; Product Development; Partners and Partnerships; Research and Development; Science-Based Business; Pharmaceutical Industry

June 2023 (Revised February 2025)
Case

Doing Business in Lima, Peru

By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock

This case examines the challenges and opportunities of doing business in Peru. It highlights Peru's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details

Keywords: Business History; Business and Government Relations; Corporate Strategy; Mining Industry; Peru; Latin America

05 Jul 2006
Working Paper Summaries

Bringing History into International Business

Keywords: by Geoffrey G. Jones & Tarun Khanna; Financial Services

2019
Chapter

Victorian Contributions to Political Economy and Business Ethics

By: Nien-hê Hsieh

Find at Harvard

12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

solitary pursuit of writing, not jockeying for advancement in a business organization. Even so, according to HBS professor Teresa Amabile, a good look at Irving's life to date... View Details

Keywords: by Mallory Stark & Martha Lagace

05 May 2003
Research & Ideas

What It Takes to Restore Trust in Business

American business are plainly visible for the whole world to see, Mills warned. Repairing the infrastructure is critically important to restore trust in American business, and... View Details

Keywords: by Martha Lagace; Financial Services

Article

Strategy Frameworks and Teaching Antitrust to Business Students

By: Felix Oberholzer-Gee and Dennis Yao

Keywords: Strategy; Framework; Teaching; Business Education

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03 May 2004
Research & Ideas

Business History around the World

While many history departments of American universities prefer to keep business as a separate discipline, HBS entrepreneurship professor Geoffrey Jones encourages the examination of history as a way View Details

Keywords: by Cynthia Churchwell

February 2024
Case

Doing Business in Medellín, Colombia

By: Nori Gerardo Lietz, Leonard A. Schlesinger and Karina Souza

This case examines the challenges and opportunities of doing business in Colombia. It highlights Colombia's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: History; Economics; Crime and Corruption; Business and Government Relations; Food and Beverage Industry; Colombia; Medellín; South America

1997
Book

Generation to Generation: Life Cycles of the Family Business

By: K. Gersick, J. A. Davis, M. M. Hampton and I. Lansberg

Keywords: Family Business; Business Cycles

Find at Harvard

June 2008
Case

Threadless: The Business of Community

By: Karim R. Lakhani and Zahra Kanji

Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details

Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

June 2004 (Revised July 2005)
Case

Procter & Gamble: Global Business Services

By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager

Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,... View Details

Keywords: Business Units; Change Management; Decision Making; Globalized Firms and Management; Job Cuts and Outsourcing; Organizational Design

Research Summary

Financing New Business Formation

By: Paul A. Gompers

New business creation has become a potent force for economicdevelopment in the United States. Prior to 1980, large firms created the majority of new jobs in the American economy. While considerable debate rages over whether small firms are the source of recent job... View Details

August 2006 (Revised July 2007)
Background Note

Governance of the Family Business

By: John A. Davis

Reviews the ways to achieve governance of the family business. Points out the importance of plans (e.g., strategic plans), statements (e.g., mission statements), policies, rules, and agreements to the governance process. Discusses the roles of three structures in... View Details

Keywords: Family Business; Corporate Governance; Governing and Advisory Boards; Management Teams; Mission and Purpose