Publications

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April 2018
Case

Happy UAE

By: Joshua Schwartzstein, Brian J. Hall, Tiffany Y. Chang, Karim Sameh and Alpana Thapar

This case centers on the United Arab Emirates' (UAE) national goal of raising the happiness of its residents and visitors through ambitious government initiatives. They combined this bold national goal with an accountability structure (incentive plan) built on Key... View Details

Keywords: Happiness; Welfare; Governance; Motivation and Incentives; United Arab Emirates

2008
Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard

The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details

Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

02 May 2019
Sharpening Your Skills

How To Ask Better Questions

Asking the right questions is the key to unlocking talent, opportunity, money, even second dates. Research shows asking follow-up questions improves your life and increases emotional intelligence. A Good Place to Start Asking Questions Can Get You a Better Job or a... View Details

Keywords: by Kristen Senz

04 Apr 2024
News

The Making of a Medical Milestone

will not be enough to attack the new organ. With tegoprubart, we interfere with how white blood cells communicate with each other, making it harder for them to mount an attack. We’re not destroying them; it’s a very targeted mechanism.... View Details

Keywords: Margie Kelley

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

20 Oct 2015
Blog Post

What to Expect Your First Year at HBS

number of emotional intelligence exercises through FIELD 1. In addition, our discussion group provided each other with feedback on things like communication and leadership style. The results of those both exercises were surprising, but... View Details

22 May 2012
First Look

First Look: May 22

an excitement and willingness to explore new insights and new angles on how to explain and cultivate social change within or across organizations. This edited volume will be of interest to an international community that seek to... View Details

Keywords: Sean Silverthorne

March 2023 (Revised June 2023)
Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins

In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details

Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption

Web

Redefining Productivity in the Value Chain - Institute For Strategy And Competitiveness

intensity Improving employee health and safety Enhancing the productivity and wages of lower income employees Recruiting that represents the diversity of customers and the communities where a company operates More about the value chain View Details

February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry