Publications

March 2000 (Revised May 2002)
Case

Korea: On the Back of a Tiger

Describes the development strategy followed by Korea under the leadership of Park Chung Hee as well as the reform efforts embarked on by his successors. View Details

Keywords: Leadership; Developing Countries and Economies; Government and Politics; Growth and Development Strategy; Public Administration Industry; South Korea

December 2019
Article

What Is Different About Digital Strategy?: From Quantitative to Qualitative Change

By: Ron Adner, Phanish Puranam and Feng Zhu

The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have... View Details

Keywords: Information Technology; Transformation; Strategy; Digital Transformation

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March 1991 (Revised April 1995)
Case

IBP and the U.S. Meat Industry

By: David J. Collis and Nancy Donohue

IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently... View Details

Keywords: Business or Company Management; Product; Competition; Business Earnings; Geography; Vertical Integration; Corporate Strategy; Food and Beverage Industry; United States

April 2021
Case

Glovo: Expanding Quick Commerce

By: Antonio Moreno and James Barnett

In March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo’s quick commerce delivery service and to approach their expansion in Kenya. View Details

Keywords: Decision Making; Entrepreneurship; Food; Global Strategy; Operations; Strategy; Distribution Industry; Food and Beverage Industry; Web Services Industry; Africa; Kenya; Nairobi; Europe; Spain; Barcelona; Middle East; Central America; South America

August 2017 (Revised July 2020)
Case

Cumplo.com

By: Frank V. Cespedes, Fernanda Miguel and Mariana Cal

In August 2017, Cumplo’s Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny’s growth? Are changes needed in the product lineup? How and when should... View Details

Keywords: Fintech; Alternative Finance; Crowdfunding; Crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Latin America; South America; Chile

Article

Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety

By: Alison Wood Brooks, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton and Maurice Schweitzer

From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people... View Details

Keywords: Behavior; Performance; Emotions

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September 2018 (Revised April 2019)
Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia

In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details

Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry

October 1997
Case

Planned Parenthood Federation of America (B)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals. View Details

Keywords: Change Management; Framework; Core Relationships; Risk and Uncertainty; Adaptation; Health Industry

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

strengthen the relationship at the core of the problem. Brainstorm and test strategies for building or rebuilding trust. Frei: “If there is a problem, in our experience, trust is broken down. Any time you have interpersonal challenges, we... View Details

Keywords: by Kristen Senz

20 Aug 2010
News

Winning in Emerging Markets

Video

Godrej-Global Expansion

November 2019 (Revised April 2020)
Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams

This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details

Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry

February 1990 (Revised December 1993)
Case

Fusion Systems Corp. in Japan (A)

Describes the international business of Fusion Systems Corp., a small high technology American firm, and a five-year patent dispute the company has in Japan with Mitsubishi Electric. Also describes key features of the intellectual property systems in Japan and related... View Details

Keywords: Patents; Conflict and Resolution; Technology Industry; Japan; United States