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  • December 1993 (Revised August 1998)
  • Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details
Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe
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  • May 2015
  • Teaching Note

The United Kingdom and the Means to Prosperity

By: Laura Alfaro, Lakshmi Iyer and Hilary White
After struggling through the country's longest recession since 2008, the U.K. was expected to grow faster than any other G7 nation in 2014. Analysts wondered whether the return to growth was because, or in spite of, Prime Minister David Cameron's controversial £113... View Details
Keywords: United Kingdom; Austerity; Fiscal Deficits; Fiscal Policy; Keynesian Multiplier; Government; Government Policy; Recessions; Depression; Inequality; Government Intervention In The Markets; Stagnation; Public Finance; Economics; Macroeconomics; Government Administration; Business and Government Relations; Economic Growth; Economic Slowdown and Stagnation; Public Sector; Economy; Financial Crisis; Taxation; Government and Politics; United Kingdom
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  • November 2004 (Revised May 2005)
  • Case

Marvel Enterprises, Inc.

By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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  • January 2014 (Revised June 2020)
  • Case

The Rise and Fall of Nokia

By: Juan Alcacer, Tarun Khanna and Christine Snively
In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was... View Details
Keywords: Mobile Phones; Smartphone; Telecommunications; Mobile and Wireless Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry; Asia
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  • 2008
  • Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen
This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details
Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry
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  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing... View Details
Keywords: by Jill Avery and Richard Edelman
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

established companies lament the disruption they’re facing at the hand of technologically savvy startups. But Teixeira, the Lumry Family Associate Professor of Business Administration, argues that these newcomers simply spotted and served an emerging customer need... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

    Renata Gaineddenova

    Renata Gaineddenova is an Assistant Professor in the Strategy Unit at Harvard Business School. Her research focuses on industrial organization and the market design of digital platforms. Prior to joining HBS, Professor Gaineddenova was a Postdoctoral Associate at... View Details
    • June 2014
    • Case

    Going Social: Durex in China

    By: Mikolaj Jan Piskorski and Aaron Smith
    When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
    Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
    Related
    • September 2014 (Revised May 2015)
    • Case

    The United Kingdom and the Means to Prosperity

    By: Laura Alfaro, Lakshmi Iyer and Hilary White
    After struggling through the country's longest recession since 2008, the U.K. was expected to grow faster than any other G7 nation in 2014. Analysts wondered whether the return to growth was because, or in spite of, Prime Minister David Cameron's controversial £113... View Details
    Keywords: United Kingdom; Keynesian Multiplier; Inflation; Inflation Targeting; Government Spending; Government Intervention In The Markets; Monetary Policy; Financial Crisis Management; Austerity; Inequality; Public Finance; Government Finance; Macroeconomics; Economics; Government and Politics; Inflation and Deflation; Financial Crisis; Economic Slowdown and Stagnation; Economic Growth; Business Cycles; Welfare; United Kingdom
    Related
    • 28 Mar 2023
    • Research & Ideas

    The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation

    and effective in preventing severe disease, and their accelerated review will go down in history as having saved millions of lives. But COVID vaccines weren’t the first medical products to be brought to market through an expedited... View Details
    Keywords: by Kasandra Brabaw; Pharmaceutical
    • June 2011 (Revised June 2012)
    • Case

    Sephora Direct: Investing in Social Media, Video, and Mobile

    By: Elie Ofek and Alison Berkley Wagonfeld
    Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
    Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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      James L. Heskett

      James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

        Zoe B. Cullen

        Zoe Cullen graduated with a PhD from Stanford in Economics in 2016.  She worked from 2016-2018 as the Chief Economist for an Asian bank on the roll out of a digital transaction platform.  In 2018 she joined HBS as an Assistant Professor in the Entrepreneurial... View Details

          Richard S. Tedlow

          Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

          Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

          Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
          • February 2005 (Revised March 2009)
          • Case

          Arauco (A): Forward Integration or Horizontal Expansion?

          By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
          Celulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of... View Details
          Keywords: Decision Choices and Conditions; Competitive Advantage; Diversification; Expansion; Vertical Integration; Forest Products Industry; Chile
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          • August 2005 (Revised May 2007)
          • Case

          Partners Healthcare

          By: Joshua D. Coval
          Focuses on the portfolio allocation decision of a passive fund manager. Provides a setting to study portfolio theory, including mean-variance analysis, the capital market line, and the efficient frontier. View Details
          Keywords: Investment Portfolio; Capital Markets; Business or Company Management; Decisions; Health Industry
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            Shira Li

            Shira Li is a doctoral student in the Business Economics program. Her research interests include finance, industrial organization, and market design. She graduated from Harvard College in 2019 with an A.B. in Math and Computer Science and a... View Details

            • 26 Sep 2011
            • HBS Case

            HBS Cases: Lady Gaga

            Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
            Keywords: by Carmen Nobel; Entertainment & Recreation; Music

              Samuel B. Antill

              Samuel Antill is an assistant professor of business administration in the Finance Unit at Harvard Business School. He teaches the Finance II course in the MBA required curriculum.

              Professor Antill’s research interests are in corporate... View Details